Why Move With ActiveTrail Marketing Workflow Tool
ActiveTrail.com doesn’t require Any kind of advertising or tech experience, as well as a first-time consumer can walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a fantastic option if you’re looking to start a message campaign but you’re concerned your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and if, and helps you adjust so, so that messages delivered to your contacts move out in the time of day when they are most-likely to get started. Marketing Workflow Tool
The platform also allows you to Heavily customize the messages so they don’t come off as form letters or spam, and contains detailed reports and analytics on your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), helping you keep up with the type of personal interactions which are so crucial for a business. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by choosing it for a test run.
Small and medium size businesses, that are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that handle many accounts, and looking for custom features for their demands.
Ecommerce businesses and online stores.
Marketers who want to automate their customer travels.
Benefits and Cons
Landing webpage builder
Easy to use
Responsive customer service
Somewhat limited collection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would suggest operating ad Campaigns solely by email nowadays, particularly with virtually everyone carrying out a intelligent phone together at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
Together with ActiveTrail you can make Online surveys for your clients to give you feedback, helping you develop better campaigns. It’s also effective at incorporating different programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to browse.
Setting up triggered mails is a Great way to ensure automated interaction with clients anytime they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Simple to make and can be integrated in multiple manners on your email and newsletters. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has employed a easy website builder. It allows you to easily import your contacts enter them manually, and walks you through every procedure. When you hit on”make an email” you receive 5 options — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, a template loads with an easily customizable box of options. Here you are able to upload images and create a gallery in your account that you readily pull images from in the future. Marketing Workflow Tool
The sending options are easy to Arrange according to contact lists that you can upgrade at will. This allows you to make multiple variations of a targeted effort for multiple lists of people with various traits and interests, which you can monitor through ActiveTrail’s analytics system.
This Exact Same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much selection, especially compared to site builder websites that provide hundreds, even thousands of potential templates.
Nonetheless, there are a fair Variety of choices.
The platform Permits You to save Your templates for later repeat usage. The templates include blank or very threadbare ones to more vibrant and lively presentations. You will find templates suited to cosmetics companies appearing to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photos and simple, even generic layouts, but each option is extremely customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries sent to ActiveTrail’s customer service agents were answered effectively. A customer service query sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the same time was also answered 4 hours afterwards.
Irrespective of the Subject at hand, The client support responses were kind, helpful, and asked for clarifications so that they could be of more help.
That said, compared to other technology Sites, ActiveTrail’s customer service might leave something to be wanted. There’s not any live chat window or 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive delivery Is a great instrument for determining when and how each and every contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two, and use the machine to customize the messages to your clients.
Their autoresponder and event Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, holidays and so on. The tripping emails also give customers a means to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited equally to little boutique business with a small number of clients to contact, and massive corporations who can scale to massive plans. The user has the leeway to choose which program works best for them.
The landing page creator is a Fantastic way to produce a distinctive promotional page for one-off events or revenue, and with the site’s survey and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then integrate that data in future attempts.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their needs better. Marketing Workflow Tool
Designing and publishing a survey is an easy and straightforward procedure. Select the question types and fill in the particulars. ActiveTrail takes care of everything else. You are able to integrate your polls in to your automation workflows.
Choose between open-ended, single, multi-select and personal info questions. Additionally, select personal information, a matrix of selection and Net Promoter Score (NPS) which gives you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use powerful editing programs. Begin by selecting from among those most popular pre-made templates categorized with context and purpose, such as new technology merchandise, restaurant advertising or holiday advertisement.
At this stage, half of the work has been done for you. All you Have to do is edit the text and images to suit your business.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, pictures, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them in your own creations. Save blocks as a template for later usage.
ActiveTrail has a comprehensive list of all integrations that greatly enhances The utility of this ceremony. Here are a Few of the most common integrations:
· Twitter — Insert an ActiveTrail registration type to your site, which automatically adds customers to the ActiveTrail recipient listing, finally raising the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to find, like the amount of contacts opening your emails, their demographics or the percentage of contacts making a purchase.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration form. Additionally, incorporate social network blocks to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another route for communication readers. This is very important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and much like Setting up an email marketing campaign. There’s the added functionality to program the when you would like to send the SMS effort, ensuring it reaches your customers at the best time.
ActiveTrail Provides a substantial number of solutions for marketing Automation, making sure you engage with customers on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, a contact or clicking onto a hyperlink.
Each template is fully customizable, and you can create your own Automation completely from scratch. Marketing Workflow Tool
Every automation process has a beginning and end, but in between, select As many or as few actions as required. You can do just about whatever; for example, create an automation to send readers an email in their birthdays, then after a timed delay of your choosing, another email could be sent that reminds contacts to buy products they have in their own basket.
Several advanced functions Makes your life easier when importing data.
Among the most useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it easily enables you to upgrade existing contact information without needing to find and edit individual contacts.
Another excellent source for contact import management is the import Background section, which provides you a synopsis of all imported contacts. From here, determine how many contacts were inserted, deleted, updated, as well as how many mistakes there were during the importation process.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to rapidly repair the matter.
Benefits of ActiveTrail
The interface is simple and clutter free, which makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is unexpectedly user-friendly since it comprises of an Instinctive visual pipeline that designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever need to trawl through pages of choices looking for the proper action, making it suitable for all those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately which means you create complex and lively automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your leisure. The non-restrictive design enables you to organize your automation in such a way so that you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, too.
However, even the least tech-savvy user can use the software readily, Selecting you won’t have to hire extra staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing tier where every single Performance is available across each and every tier. Users don’t need to fret about not accessing key features for choosing a more affordable price plan.
The pricing is based on the Amount of contacts the business wants to Contact, beginning at $7 for up to 500 contacts. Marketing Workflow Tool
The email and SMS packages have their own different pricing versions. All these are one off payments where consumers get a set amount of emails or SMS to ship for a set price, which is useful for businesses seeking to perform a single email or SMS burst. For mails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive businesses.
This program solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. In addition, make use of more advanced solutions, like surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps boost psychological bonds with present and Prospective clients, which is very important to company seeking to construct their client base and expand the reach of their own brand. With low prices and high usability, ActiveTrail is a great selection for marketing campaigns.
Click here to sign up for ActiveTrail today.