Why Go With ActiveTrail Marketo
ActiveTrail.com doesn’t require Any sort of marketing or tech expertise, and even a first-time user can easily walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a fantastic option if you’re trying to start a message effort but you are worried your mails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust so, so that messages sent to your contacts move out in the right time of day when they’re most-likely to get started. Marketo
The platform also allows you to Heavily customize the messages so they don’t come off as form letters or spam, and includes detailed reports and analytics in your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), helping you keep up with the sort of personal interactions that are so crucial for a business. ActiveTrail.com offers a free 30-day trial, so there’s little to lose by taking it for a test run.
Small and medium size businesses, that are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that manage multiple accounts, and looking for custom features for their needs.
Ecommerce companies and online stores.
Marketers that want to automate their client journeys.
Benefits and Cons
Landing page builder
Easy to use
Responsive customer support
Somewhat restricted Selection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign founder
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would indicate operating ad Campaigns exclusively by email nowadays, especially with virtually everybody carrying a intelligent phone together at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
With ActiveTrail you can make Online surveys to your customers to give you feedback, helping you develop better campaigns. It is also good at incorporating other applications in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.
Setting up triggered mails is a Fantastic way to ensure automated interaction with customers whenever they leave a message listing, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be integrated in multiple manners in your newsletters and email. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has employed a easy website builder. It enables you to easily import your contacts or enter them manually, and walks you through each procedure. When you hit “create an email” you receive 5 choices — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on particular dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, a template heaps having an easily customizable box of options. Here you are able to upload images and make a gallery in your account which you easily pull images from later on. Marketo
The sending options are easy to Arrange based on contact lists which you can upgrade at will. This permits you to create multiple versions of a targeted campaign for multiple lists of individuals with different traits and interests, which you may track through ActiveTrail’s analytics system.
The same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much selection, especially not compared to website builder websites that provide hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of choices.
The platform Permits You to save Your templates for later repeat usage. The templates range from blank or very threadbare ones into more colorful and lively presentations. You will find templates suited to makeup companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photographs and simple, even generic designs, but every alternative is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no little thing when it comes to your company’s promotions. Queries delivered to ActiveTrail’s customer support representatives were answered efficiently. A customer service query sent through the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at the same period was answered 4 hours later.
Irrespective of the Subject at hand, The customer support answers were kind, helpful, and asked for clarifications to ensure they could be of more help.
Nevertheless, in comparison to other tech Sites, ActiveTrail’s customer support might leave something to be wanted. There’s no live chat window or 24/7, 1-800 hotline to contact from the warmth of the moment.
ActiveTrail’s predictive Shipping Is a great tool for discovering when and how each contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with an initial campaign or two and use the machine to personalize the messages for your customers.
Their autoresponder and occasion Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and so on. The tripping emails also give customers a way to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique business with a small number of clients to contact, and large corporations who can scale to enormous plans. The consumer has the leeway to decide which program works best for them.
The landing page creator is a Great way to produce a distinctive promotional page to get one-off events or revenue, and with the website’s survey and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then incorporate that data in future attempts.
Together with ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their needs better. Marketo
Designing and publishing a questionnaire is a simple and straightforward procedure. Pick the query types and fill in the particulars. ActiveTrail manages everything else. You can incorporate your polls into your automation workflows.
Pick between open ended, single, multi-select and personal info questions. In addition, select personal info, a matrix of selection and Net Promoter Score (NPS) which gives you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart with easy-to-use robust editing programs. Begin by selecting from one of those well-designed pre-made templates categorized with purpose and context, such as new tech merchandise, restaurant promotion or vacation advertising.
At this phase, half of this work has already been done for you. All you Need to do is edit the text and images to fit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Like blocks of text, pictures, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of all integrations that significantly enhances The utility of this ceremony. Here are a Few of the most common integrations:
· Twitter — Insert an ActiveTrail registration form to your site, which adds customers to the ActiveTrail recipient listing, ultimately increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, giving you easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to find, like the amount of contacts opening your emails, their demographics or the percentage of contacts making a purchase.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration type. Additionally, integrate social networking cubes to your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, providing you Another route for communicating subscribers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Establishing an email advertising campaign. There is added functionality to program the when you would like to send the SMS campaign, ensuring it reaches your clients at the best time.
ActiveTrail offers a substantial variety of options for marketing Automation, ensuring you engage with customers on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, such as a touch unsubscribing, a touch celebrating their birthday, either a touch or clicking on a hyperlink.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Marketo
Every automation procedure has a beginning and end, but in between, select As many or as few actions as required. You can do just about whatever; for example, make an automation to send subscribers an email on their birthdays, then after a timed delay of your choice, another email could be sent that reminds contacts to get products they have in their own basket.
Several innovative functions Makes your life easier when importing data.
Among the very useful is that the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it easily enables you to upgrade existing contact info without needing to edit and find individual contacts.
Another excellent resource for contact import direction is that the import Background section, which gives you a synopsis of imported contacts. From here, ascertain how many contacts have been added, deleted, updated, and even how many mistakes there were during the importation process.
Errors rows and incorrect formatting are flagged up providing you the Chance to quickly fix the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly as it consists of an Instinctive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever need to trawl through pages of choices looking for the appropriate action, which makes it appropriate for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately meaning you create complicated and lively automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive layout enables you to plan your automation in such a way so you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails that Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No specialized knowledge needed
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an advantage, as always.
However, the least tech-savvy user can use the applications readily, Ensuring you won’t need to employ extra staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing tier at which each single Performance can be found across every single tier. Users do not need to worry about not accessing key attributes for choosing a more affordable price program.
The pricing is based on the Amount of contacts the Company wants to Contact, beginning at $7 for up to 500 contacts. Marketo
The email and SMS bundles have their own different pricing models. All these are one off payments where consumers receive a set amount of mails or SMS to send to get a set price, which is beneficial for companies looking to do a single email or SMS burst. For emails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large companies.
This program solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of more advanced solutions, such as surveys, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster emotional bonds with existing and Prospective customers, which is important for company looking to build their client base and expand the range of their brand. With low costs and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.