Why Move With ActiveTrail Message Bus
ActiveTrail.com doesn’t require Any kind of marketing or tech experience, as well as a first-time user can walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a fantastic option if you’re trying to initiate a message effort but you’re worried your emails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the mails and if, and helps you adjust so, so that messages sent to your contacts move out at the right time of day when they are most-likely to get opened. Message Bus
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The system also allows you to Heavily customize the messages so they don’t come off as type letters or spam, and includes detailed reports and analytics on your own messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), assisting you to keep up with the type of personal interactions that are so important for a business. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by taking it for a test run.
Ideal for
Small and medium size companies, that are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies that handle multiple accounts, and looking for custom attributes for their demands.
Ecommerce companies and internet shops.
Marketers who want to automate their client journeys.
Benefits and Disadvantages
Benefits:
Low price
Landing page builder
Effortless to use
Responsive customer support
Cons:
Somewhat limited collection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would indicate operating ad Campaigns exclusively by email nowadays, particularly with virtually everybody carrying a intelligent phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with quick, immediate notes.
With ActiveTrail you can create Online surveys for your clients to give you feedback, helping you develop better campaigns. It’s also good at incorporating other applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered emails is a Great way to guarantee automated interaction with customers whenever they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up types are Easy to create and can be incorporated in multiple manners in your newsletters and email. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has employed a simple site builder. It allows you to easily import your contacts enter them manually, and walks you through every process. When you hit on”create an email” you receive 5 choices — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on particular dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, Template loads having an easily customizable box of alternatives. Here you can upload pictures and create a gallery in your account that you readily pull images from in the future. Message Bus
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The shipping alternatives are easy to Arrange according to contact lists that you can update at will. This permits you to create multiple variations of a targeted campaign for multiple lists of individuals with various traits and interests, which you can monitor through ActiveTrail’s analytics system.
The same ease of use applies to Generating landing pages and SMS campaigns.
Templates
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much variety, especially compared to website builder sites that offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Variety of choices.
The platform allows you to save Your templates for later repeat use. The templates include blank or quite threadbare ones to more vibrant and dynamic presentations. You will find templates suited for makeup companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photos and easy, even generic layouts, but every alternative is extremely customizable.
Customer Support
Helpful customer service is a Strong feature of ActiveTrail–and no small thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered effectively. A customer support query sent via the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the exact same period was also answered 4 hours later.
Irrespective of the topic at hand, The customer support responses were kind, helpful, and asked for clarifications so that they are of more help.
That said, compared to other technology Websites, ActiveTrail’s customer support might leave something to be wanted. There is no live chat window or 24/7, 1-800 hotline to contact from the heat of the moment.
Characteristics
ActiveTrail’s predictive delivery Is a great tool for determining when and how each and every contact reads emails, so you aren’t only carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two, and use the machine to personalize the messages to your customers.
Their autoresponder and event Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and the like. The triggering emails also give customers a means to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique business that has a few of customers to contact, and massive corporations that can scale to enormous plans. The user has the leeway to choose which plan works best for them.
The landing page creator is a Fantastic way to create a special promotional page for one-off events or revenue, and with the site’s poll and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then incorporate that data from future campaigns.
Surveys
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their own needs better. Message Bus
Designing and publishing a survey is a simple and straightforward process. Select the question types and fill in the particulars. ActiveTrail manages everything else. You can integrate your polls into your automation workflows.
Pick between open ended, single, multi-select and personal info questions. In addition, select private info, a matrix of selection and Net Promoter Score (NPS) which provides you an overall index of customer satisfaction.
Editing
ActiveTrail sets itself apart with easy-to-use robust editing programs. Start by picking from one of those well-designed pre-made templates categorized with context and purpose, such as new tech merchandise, restaurant advertising or vacation advertising.
At this stage, half of this job has already been done for you. All you Have to do is edit the text and images to fit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, images, sign-up types, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your own creations. Save blocks as a template for later usage.
Integrations
ActiveTrail has an exhaustive list of integrations that significantly enhances The usefulness of this ceremony. Here are some of the most common integrations:
· WordPress — Insert an ActiveTrail registration type into your blog, which automatically adds users to the ActiveTrail recipient list, ultimately increasing the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to discover, like the amount of contacts opening your mails, their demographics or the proportion of contacts creating a buy.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration type. Additionally, incorporate social networking cubes to your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
SMS campaigns
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another route for communication readers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Establishing an email marketing campaign. There is added functionality to program the when you would like to send the SMS effort, making sure it reaches your customers at the best time.
Marketing Automation
ActiveTrail Provides a substantial variety of options for marketing Automation, making sure you engage with customers on an individual level, while also freeing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Activates you may want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, either a touch or clicking onto a link.
Every template is fully customizable, and you can create your personal Automation entirely from scratch. Message Bus
Every automation procedure has a beginning and end, but in between, select As many or as few actions as required. You can do just about anything; for instance, create an automation to send subscribers an email on their birthdays, then following a timed delay of your choice, another email could be sent that reminds contacts to get products that they have in their basket.
Advanced Features
Several advanced functions Makes your life easier when importing data.
One of the very useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily lets you upgrade existing contact info without having to edit and find individual contacts.
Another excellent source for contact import management is that the import History section, which gives you a synopsis of all imported contacts. From here, ascertain how many contacts were inserted, deleted, updated, and even how many mistakes there were throughout the importation process.
Errors rows and wrong formatting are flagged up providing you the Chance to quickly fix the issue.
Advantages of ActiveTrail
Straightforward interface
The interface is simple and clutter free which makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly as it consists of an Instinctive visual pipeline which designed with brevity in your mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you never have to trawl through pages of choices looking for the proper action, making it appropriate for those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately meaning you create complicated and lively automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your own leisure. The non-restrictive design enables you to organize your automation in this way so that you understand it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, as always.
However, even the least tech-savvy user can use the applications easily, Selecting you won’t have to employ extra staff or spend time training your existing workforce.
Pricing
ActiveTrail offers a transparent pricing grade at which every single Functionality can be found across every single tier. Users do not need to fret about not obtaining key attributes for choosing a cheaper price plan.
The pricing depends upon the number of contacts the Company wants to Contact, starting at $7 for up to 500 contacts. Message Bus
The email and SMS packages have their own different pricing models. All these are one off payments where users receive a set amount of emails or SMS to send to get a set price, which is useful for companies looking to perform a single email or SMS burst. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
Conclusion
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and large companies.
This program solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of advanced solutions, like polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost emotional bonds with present and Prospective clients, which is very important to business seeking to build their customer base and expand the range of their own brand. With reduced prices and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to sign up for ActiveTrail today.
click here to subscribe to ActiveTrail today.