Why Go With ActiveTrail Multi Channel Marketing Automation
ActiveTrail.com doesn’t need Any sort of marketing or tech experience, and even a first-time consumer can easily walk through the dash and assemble messages on simple, elegant templates. ActiveTrail is a fantastic option if you’re trying to start a message campaign but you’re worried your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and when, and enables you adjust accordingly, so that messages sent to your contacts move out at the time of day when they are most-likely to get started. Multi Channel Marketing Automation
The system also allows you to Heavily personalize the messages so they don’t come off as form letters or spam, and contains detailed reports and analytics in your own messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), helping you stay informed about the type of personal interactions that are so important for a business. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by choosing it for a test run.
Small and medium size businesses, who are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which manage many accounts, and looking for custom features for their needs.
Ecommerce businesses and online stores.
Marketers that want to automate their customer travels.
Benefits and Disadvantages
Landing webpage builder
Effortless to use
Responsive customer service
Somewhat limited collection of accessible templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would indicate operating ad Campaigns exclusively by email nowadays, particularly with virtually everybody carrying out a intelligent phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with fast, immediate notes.
With ActiveTrail you can create Online surveys to your clients to give you feedback, helping you develop superior campaigns. It’s also good at integrating other applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered mails is a Great way to ensure automated interaction with customers whenever they leave a message listing, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Easy to make and can be integrated in multiple manners in your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a easy website builder. It enables you to easily export your contacts enter them manually, and walks you through every procedure. When you hit on”create an email” you receive 5 choices — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on particular dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), along with RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your choice, a template heaps having an easily customizable box of options. Here you are able to upload pictures and make a gallery in your account that you readily pull images from in the future. Multi Channel Marketing Automation
The sending options are easy to Arrange based on contact lists that you can update at will. This permits you to create many versions of a targeted effort for numerous lists of individuals with different traits and interests, which you can monitor through ActiveTrail’s analytics system.
The same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much selection, especially not compared to website builder websites that offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of choices.
The platform Permits You to save Your templates for after repeat usage. The templates include blank or very threadbare ones into more colorful and dynamic presentations. You will find templates suited for cosmetics companies appearing to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photos and easy, even generic layouts, but every alternative is extremely customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no small thing in regards to your business’s promotions. Queries delivered to ActiveTrail’s customer service representatives were answered efficiently. A customer service query sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at precisely the same period was answered 4 hours afterwards.
Regardless of the Subject at hand, The customer support answers were kind, helpful, and asked for clarifications so that they could be of more assistance.
Nevertheless, compared to other tech Sites, ActiveTrail’s customer support may leave something to be wanted. There is no live chat window 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive Shipping Is an effective tool for discovering when and how each and every contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with a first campaign or two and then use the system to customize the messages to your clients.
Their autoresponder and occasion Mails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and so on. The tripping emails also give customers a way to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to little boutique businesses with a few of customers to contact, and massive corporations that can scale up to enormous plans. The user has the leeway to decide which program works best for them.
The landing page founder is a Fantastic way to create a special promotional site to get one-off events or sales, and with the site’s poll and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then incorporate that data in future attempts.
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their own needs better. Multi Channel Marketing Automation
Designing and publishing a survey is an easy and straightforward procedure. Pick the question types and fill in the particulars. ActiveTrail takes care of everything else. You are able to integrate your polls in to your automation workflows.
Pick between open ended, single, multi-select and personal info questions. Additionally, select private information, a matrix of selection and Net Promoter Score (NPS) which provides you a general indicator of customer satisfaction.
ActiveTrail sets itself apart using simple robust editing programs. Start by picking from among the most popular pre-made templates categorized by context and purpose, such as new tech product, restaurant promotion or vacation advertising.
At this stage, half of the job has already been done for you. All you Have to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Such as blocks of text, images, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them in your own creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of all integrations that significantly enhances The utility of the service. Here are some of the most common integrations:
· WordPress — Insert an ActiveTrail registration type to your site, which adds users to the ActiveTrail recipient list, finally increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to find, like the amount of contacts opening your emails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Mail contacts that have completed a Facebook registration form. In addition, integrate social network blocks to your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, providing you Another route for communication readers. This is particularly important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email marketing campaign. There’s the added functionality to program the when you want to send the SMS campaign, making sure it reaches your clients at the most optimal time.
ActiveTrail Provides a substantial variety of solutions for promotion Automation, ensuring you engage with customers on an individual level, while also freeing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Activates you might want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, either a contact or clicking on a link.
Each template is fully customizable, and you can create your personal Automation completely from scratch. Multi Channel Marketing Automation
Every automation process has a beginning and end, but in between, select As many or as few actions as required. You can do just about whatever; for example, make an automation to send subscribers an email in their birthdays, then following a timed delay of your choosing, another email could be sent that reminds contacts to buy products that they have in their basket.
Several innovative functions Makes your life simpler when importing data.
Among the very useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily lets you upgrade existing contact info without needing to edit and find individual contacts.
Another Superb source for touch import direction is the import History section, which provides you a synopsis of all imported contacts. From here, ascertain how many contacts were added, updated, deleted, and even how many mistakes there were throughout the importation process.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to quickly fix the issue.
Advantages of ActiveTrail
The interface is simple and clutter free which makes navigation A breeze. The dashboard features four large widgets for email, contacts, landing pages and reports, all of which are obviously segmented.
The editing interface is unexpectedly user-friendly since it consists of an Intuitive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever need to trawl through pages of choices searching for the appropriate action, which makes it suitable for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately which means you create complicated and dynamic automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive design enables you to plan your automation in this manner so that you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge needed
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, too.
But the least tech-savvy user can use the software easily, Selecting you won’t need to employ additional staff or spend some time training your current workforce.
ActiveTrail offers a transparent pricing tier at which every single Performance can be found across every single tier. Users don’t have to fret about not obtaining key features for picking a more affordable price program.
The pricing is based on the Amount of contacts the business wants to Contact, beginning at $7 for up to 500 contacts. Multi Channel Marketing Automation
The email and SMS bundles have their own independent pricing models. These are one off payments where users get a set amount of mails or SMS to send to get a set price, which is beneficial for companies seeking to do a single email or SMS blast. For emails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large companies.
This software solution knocks down the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of advanced solutions, like surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps boost emotional bonds with existing and Prospective customers, which is important for company seeking to build their client base and expand the reach of their brand. With low costs and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to sign up for ActiveTrail today.