Why Go With ActiveTrail Nonprofit Email Marketing
ActiveTrail.com doesn’t require Any sort of marketing or tech expertise, and even a first-time user can easily walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re looking to start a message effort but you’re worried your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust accordingly, so that messages sent to your contacts move out in the time of day when they are most-likely to get opened. Nonprofit Email Marketing
The platform also allows you to Heavily customize the messages so they don’t come off as type letters or spam, and contains detailed reports and analytics in your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), assisting you to keep up with the type of personal interactions that are so important for a business. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by taking it for a test run.
Small and medium size businesses, who are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies that manage many accounts, and looking for custom attributes for their needs.
Ecommerce businesses and internet shops.
Marketers that want to automate their customer travels.
Advantages and Cons
Landing webpage builder
Effortless to use
Responsive customer service
Somewhat limited Selection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would suggest operating ad Campaigns solely by email these days, especially with virtually everybody carrying a intelligent phone with them at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
Together with ActiveTrail you can create Online surveys to your customers to give you feedback, helping you develop superior campaigns. It is also effective at incorporating different applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to navigate.
Setting up triggered mails is a Fantastic way to guarantee automatic interaction with customers whenever they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Easy to create and can be incorporated in numerous ways on your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has used a easy site builder. It enables you to easily export your contacts enter them manually, and walks you through every procedure. When you hit on”make an email” you receive 5 choices — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the person automatically on particular dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your selection, Template heaps having an easily customizable box of options. Here you can upload images and create a gallery in your account that you readily pull images from later on. Nonprofit Email Marketing
The shipping alternatives are easy to Arrange according to contact lists that you can update at will. This allows you to create multiple variations of a targeted campaign for multiple lists of individuals with various traits and interests, which you can track through ActiveTrail’s analytics program.
The same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much variety, especially not compared to site builder websites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of choices.
The platform allows you to save Your templates for later repeat use. The templates range from sterile or quite threadbare ones to more colorful and dynamic presentations. There are templates suited for cosmetics companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photos and easy, even generic designs, but each alternative is extremely customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no little thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered efficiently. A customer service query sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the exact same period was also answered 4 hours later.
Regardless of the topic at hand, The customer support responses were kind, helpful, and asked for clarifications so that they are of more assistance.
Nevertheless, compared to other tech Sites, ActiveTrail’s customer support might leave something to be wanted. There is not any live chat window 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for discovering when and how each and every contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with a first campaign or two and use the machine to customize the messages to your customers.
Their autoresponder and event Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and so on. The triggering emails also give customers a way to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to little boutique business with a few of customers to contact, and large corporations that can scale up to massive plans. The consumer has the leeway to decide which plan works best for them.
The landing page founder is a Fantastic way to create a special promotional page to get one-off events or sales, and with the site’s survey and polling tools, message recipients possess the means to weigh in about what works and doesn’t–and then integrate that data in future campaigns.
With ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Nonprofit Email Marketing
Designing and publishing a survey is a simple and straightforward process. Pick the question types and fill in the details. ActiveTrail takes care of everything else. You are able to integrate your surveys into your automation workflows.
Choose between open ended, solitary, multi-select and personal info questions. In addition, select personal information, a matrix of choice and Net Promoter Score (NPS) that gives you an overall index of customer satisfaction.
ActiveTrail sets itself apart with simple powerful editing programs. Begin by picking from one of those well-designed pre-made templates categorized with context and purpose, such as new technology product, restaurant promotion or holiday advertising.
At this phase, half of the job has already been done for you. All you Need to do is edit the text and images to fit your business.
Users can add pre-defined’blocks’ which are basically micro-templates Such as blocks of text, images, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them into your creations. Save cubes as a template for later use.
ActiveTrail has a comprehensive list of integrations that greatly enhances The usefulness of this service. Here are a Few of the most Frequent integrations:
· WordPress — Add an ActiveTrail registration type into your site, which adds customers to the ActiveTrail recipient list, ultimately raising the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, giving you easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to find, like the number of contacts opening your emails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration form. In addition, incorporate social network blocks into your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another route for communication subscribers. This is very important with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and similar to Establishing an email advertising campaign. There is added functionality to schedule the when you would like to send the SMS effort, making sure it reaches your customers at the best time.
ActiveTrail offers a Considerable number of options for marketing Automation, ensuring you engage with customers on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Activates you may want to send an email for, such as a contact unsubscribing, a touch celebrating their birthday, either a touch or clicking onto a link.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Nonprofit Email Marketing
Every automation process has a beginning and end, but in between, pick As many or as few activities as required. You can do just about whatever; for example, create an automation to send readers an email in their birthdays, then following a timed delay of your choosing, yet another email may be sent which reminds contacts to get goods they have in their basket.
Several innovative functions Makes your life easier when importing data.
One of the most useful is the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily enables you to upgrade existing contact info without having to find and edit individual contacts.
Another excellent source for touch import management is that the import Background section, which provides you a synopsis of all imported contacts. From here, ascertain how many contacts were added, updated, deleted, as well as how many errors there were throughout the importation process.
Errors rows and wrong formatting are flagged up providing you the Opportunity to quickly fix the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly as it consists of an Instinctive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you never need to trawl through pages of choices searching for the proper action, which makes it appropriate for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complicated and dynamic automation with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your leisure. The non-restrictive design allows you to organize your automation in such a manner so that you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge needed
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, as always.
But the least tech-savvy user can use the applications readily, Ensuring you won’t have to hire extra staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing tier at which each single Performance can be found across each and every tier. Users do not need to fret about not obtaining key features for picking a more affordable price program.
The pricing is based on the number of contacts that the Company wants to Contact, starting at $500 for up to 500 contacts. Nonprofit Email Marketing
The email and SMS packages have their own different pricing models. All these are one off payments where users receive a fixed quantity of emails or SMS to send for a set price, which is useful for companies looking to do a single email or SMS blast. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large businesses.
This software solution melts the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of more advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps foster psychological bonds with present and Prospective clients, which is important for company seeking to build their customer base and expand the range of their brand. With reduced prices and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to sign up for ActiveTrail today.