Why Move With ActiveTrail Octane
ActiveTrail.com does not need Any kind of advertising or tech expertise, as well as a first-time user can walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a good option if you’re trying to start a message campaign but you are worried your emails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the mails and when, and enables you adjust accordingly, so that messages delivered to your contacts move out at the right time of day when they’re most-likely to get opened. Octane
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The platform also allows you to Heavily customize the messages so they don’t come off as form letters or spam, and contains detailed reports and analytics in your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), assisting you to keep up with the sort of personal interactions that are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by choosing it for a test run.
Ideal for
Small and medium size companies, who are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which handle many accounts, and looking for custom features for their demands.
Ecommerce companies and internet stores.
Marketers who wish to automate their client journeys.
Benefits and Disadvantages
Benefits:
Low price
Landing webpage builder
Easy to use
Responsive customer support
Disadvantages:
Somewhat limited collection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign founder
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would suggest working ad Campaigns solely by email nowadays, especially with virtually everybody carrying out a smart phone together at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with fast, instantaneous notes.
Together with ActiveTrail you can create Online surveys for your clients to give you feedback, assisting you to develop superior campaigns. It’s also good at integrating other programs in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered emails is a Fantastic way to ensure automatic interaction with customers whenever they leave a message listing, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Simple to create and can be incorporated in multiple manners on your email and newsletters. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has used a easy website builder. It enables you to easily export your contacts enter them manually, and walks you through every process. When you hit on”create an email” you receive 5 options — regular email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your choice, a template heaps having an easily customizable box of alternatives. Here you can upload images and create a gallery on your account which you easily pull images from in the future. Octane
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The shipping options are easy to Arrange according to contact lists which you can upgrade at will. This permits you to make multiple versions of a targeted effort for multiple lists of people with different traits and interests, which you can track through ActiveTrail’s analytics program.
This same ease of use applies to Creating landing pages and SMS campaigns.
Templates
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much selection, especially not compared to site builder sites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Variety of choices.
The platform Permits You to save Your templates for later repeat use. The templates include blank or quite threadbare ones to more vibrant and lively presentations. You will find templates suited for cosmetics companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photographs and simple, even generic layouts, but each alternative is highly customizable.
Customer Support
Helpful customer service is a Strong feature of ActiveTrail–and no small thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered efficiently. A customer support query sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at precisely the same time was answered 4 hours afterwards.
Irrespective of the Subject at hand, The customer support answers were kind, helpful, and asked for clarifications to ensure they could be of more help.
That said, in comparison to other tech Websites, ActiveTrail’s customer service might leave something to be wanted. There is no live chat window 24/7, 1-800 hotline to get in the heat of the moment.
Features
ActiveTrail’s predictive delivery Is a great tool for discovering when and how each contact reads emails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with an initial campaign or two, and use the machine to personalize the messages for your clients.
Their autoresponder and occasion Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and so on. The tripping emails also give customers a way to reach out to clients if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to little boutique business that has a small number of customers to contact, and large corporations that can scale up to massive plans. The user has the leeway to choose which program works best for them.
The landing page creator is a Fantastic way to create a special promotional site to get one-off events or sales, and with the site’s poll and polling tools, message recipients have the means to weigh in about what works and does not –and then incorporate that data from future campaigns.
Surveys
With ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their needs better. Octane
Designing and publishing a questionnaire is a simple and straightforward procedure. Select the question types and fill in the details. ActiveTrail manages everything else. You can integrate your polls into your automation workflows.
Pick between open-ended, single, multi-select and private info questions. Additionally, select personal information, a matrix of choice and Net Promoter Score (NPS) which gives you an overall index of consumer satisfaction.
Editing
ActiveTrail sets itself apart using easy-to-use powerful editing tools. Start by selecting from one of the most popular pre-made templates categorized with purpose and context, such as fresh technology merchandise, restaurant promotion or vacation advertising.
At this phase, half of the job has already been performed for you. All you Have to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, images, sign-up types, and even buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them in your own creations. Save blocks as a template for later use.
Integrations
ActiveTrail has an exhaustive list of integrations that greatly enhances The usefulness of the service. Here are a Few of the most common integrations:
· Twitter — Add an ActiveTrail registration type to your blog, which adds users to the ActiveTrail recipient listing, finally raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be difficult to discover, such as the amount of contacts opening your mails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration form. Additionally, integrate social network blocks into your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
SMS campaigns
With ActiveTrail, you are able to send text messages to contacts, providing you Another avenue for communicating readers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email advertising campaign. There is the added functionality to program the when you would like to send the SMS campaign, making sure it reaches your customers at the most optimal time.
Marketing Automation
ActiveTrail Provides a substantial variety of solutions for marketing Automation, making sure you engage with customers on a personal level, while also preventing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Activates you may want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, either a touch or clicking on a hyperlink.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Octane
Every automation procedure has a start and end, but in between, pick As many or as little actions as required. You can do just about whatever; for example, create an automation to send subscribers an email on their birthdays, then following a timed delay of your choosing, yet another email may be sent that reminds contacts to get goods that they have in their basket.
Advanced Features
Several innovative functions Makes your life simpler when importing data.
One of the very useful is that the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it readily enables you to upgrade existing contact info without having to find and edit individual contacts.
Another Superb source for touch import direction is the import Background section, which provides you a synopsis of imported contacts. From here, determine how many contacts were inserted, updated, deleted, as well as how many mistakes there were during the importation procedure.
Errors rows and incorrect formatting are flagged up providing you the Chance to rapidly fix the matter.
Benefits of ActiveTrail
Straightforward interface
The interface is simple and clutter free, That Makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly as it comprises of an Instinctive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever have to trawl through pages of options searching for the appropriate action, making it suitable for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately meaning you create complicated and dynamic automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive design enables you to organize your automation in such a manner so that you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a few clicks.
No specialized knowledge needed
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an advantage, as always.
But even the least tech-savvy user can use the applications easily, Selecting you won’t need to employ additional staff or spend time training your existing workforce.
Pricing
ActiveTrail Provides a transparent pricing tier where every single Functionality can be found across each and every tier. Users do not have to fret about not accessing key features for choosing a more affordable price plan.
The pricing is based on the Amount of contacts that the business wants to Contact, starting at $500 for up to 500 contacts. Octane
The email and SMS bundles have their own independent pricing models. These are one off payments where users get a fixed quantity of emails or SMS to send to get a set cost, which is useful for companies seeking to do a single email or SMS blast. For mails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
Conclusion
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive companies.
This software solution melts the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of advanced solutions, like polls, landing pages, A/B analytics and testing.
Total, ActiveTrail helps boost psychological bonds with present and Prospective customers, which is very important to company seeking to build their client base and expand the reach of their own brand. With low prices and higher usability, ActiveTrail is a great choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.
click here to sign up for ActiveTrail today.