Why Go With ActiveTrail Online Marketing Software
ActiveTrail.com doesn’t require Any kind of advertising or tech experience, and even a first-time consumer can walk through the dash and construct messages on simple, elegant templates. ActiveTrail is a good alternative if you’re looking to initiate a message effort but you are worried your emails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the mails and when, and enables you adjust accordingly, so that messages delivered to your contacts move out at the right time of day when they’re most-likely to get started. Online Marketing Software
The platform also allows you to Heavily customize the messages so they don’t come off as type letters or spam, and contains detailed reports and analytics in your own messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), helping you keep up with the sort of personal interactions that are so important for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size businesses, who are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that manage many accounts, and searching for custom features for their demands.
Ecommerce companies and online shops.
Marketers who want to automate their customer journeys.
Benefits and Cons
Landing page builder
Easy to use
Responsive customer service
Somewhat limited Selection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign founder
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would suggest operating ad Campaigns exclusively by email nowadays, especially with virtually everyone carrying a smart phone with them at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
With ActiveTrail you can create Online surveys for your clients to give you feedback, helping you develop superior campaigns. It is also effective at incorporating different applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to browse.
Setting up triggered mails is a Fantastic way to guarantee automated interaction with customers anytime they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up forms are Simple to create and can be integrated in numerous ways in your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a simple website builder. It enables you to easily export your contacts or enter them manually, and walks you through each procedure. When you hit on”make an email” you get 5 choices — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, Template heaps with an easily customizable box of alternatives. Here you can upload images and make a gallery in your account that you readily pull images from in the future. Online Marketing Software
The shipping alternatives are easy to Arrange according to contact lists which you can upgrade at will. This permits you to create multiple variations of a targeted campaign for multiple lists of individuals with different traits and interests, which you may track through ActiveTrail’s analytics system.
The same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there isn’t much selection, especially compared to website builder websites that provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of choices.
The platform allows you to save Your templates for after repeat usage. The templates include blank or quite threadbare ones into more vibrant and lively presentations. You will find templates suited to cosmetics companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Marginally heavily on stock photos and simple, even generic layouts, but every option is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no little thing in regards to your business’s promotions. Queries delivered to ActiveTrail’s customer service agents were answered efficiently. A customer support question sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the same period was also answered 4 hours later.
Irrespective of the topic at hand, The customer service responses were kind, helpful, and asked for clarifications so that they are of more help.
Nevertheless, in comparison to other technology Websites, ActiveTrail’s customer support might leave something to be wanted. There is not any live chat window or 24/7, 1-800 hotline to get from the heat of the moment.
ActiveTrail’s predictive delivery Is a great instrument for determining when and how each contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two and then use the system to customize the messages for your customers.
Their autoresponder and occasion Mails take the brainwork out of keeping up with customers’ birthdays, anniversaries, vacations and so on. The triggering emails also give users a way to reach out to clients if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to little boutique businesses with a few of clients to contact, and massive corporations that can scale up to enormous plans. The user has the leeway to choose which program works best for them.
The landing page founder is a Great way to produce a distinctive promotional page for one-off events or sales, and with the website’s survey and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then incorporate that data from future campaigns.
With ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their own needs better. Online Marketing Software
Designing and publishing a survey is an easy and straightforward process. Select the query types and fill in the details. ActiveTrail manages everything else. You can incorporate your surveys in to your automation workflows.
Pick between open ended, single, multi-select and private info questions. Additionally, select private info, a matrix of selection and Net Promoter Score (NPS) which provides you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart using simple powerful editing programs. Start by selecting from among the most popular pre-made templates categorized with purpose and context, such as fresh technology product, restaurant advertising or vacation advertising.
At this stage, half of the job has already been done for you. All you Have to do is edit the text and images to suit your business.
Users can add pre-defined’blocks’ which are essentially micro-templates Like blocks of text, images, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your own creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of all integrations that greatly enhances The utility of the service. Here are some of the most common integrations:
· Twitter — Add an ActiveTrail registration type into your blog, which adds users to the ActiveTrail recipient listing, finally increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be tricky to find, such as the number of contacts opening your emails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts which have finished a Facebook registration form. Additionally, incorporate social network blocks into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another route for communicating readers. This is very significant with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email advertising campaign. There is added functionality to schedule the when you want to send the SMS effort, making sure it reaches your customers at the most optimal time.
ActiveTrail offers a Considerable number of solutions for promotion Automation, making sure you engage with customers on a personal level, while also preventing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, such as a touch unsubscribing, a touch celebrating their birthday, either a contact or clicking onto a hyperlink.
Each template is fully customizable, and you can create your own Automation completely from scratch. Online Marketing Software
Every automation process has a beginning and end, but in between, pick As many or as little actions as required. You can do just about whatever; for example, make an automation to send subscribers an email on their birthdays, then following a timed delay of your choice, yet another email may be sent which reminds contacts to get goods that they have in their basket.
Several innovative functions Makes your life simpler when importing data.
One of the very useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily enables you to update existing contact info without having to find and edit individual contacts.
Another excellent resource for touch import direction is the import History section, which gives you a synopsis of all imported contacts. From here, determine how many contacts have been inserted, deleted, updated, as well as how many errors there were during the importation process.
Errors rows and incorrect formatting are flagged up providing you the Chance to quickly fix the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly as it comprises of an Intuitive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation process, and you never need to trawl through pages of options looking for the proper action, making it suitable for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately meaning you create complicated and dynamic automations with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your leisure. The non-restrictive design enables you to organize your automation in this manner so you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails that Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an edge, as always.
However, the least tech-savvy user can use the software readily, Ensuring you won’t need to employ extra staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing tier at which each single Performance is available across each and every tier. Users do not need to fret about not obtaining key attributes for picking a more affordable price program.
The pricing is based on the Amount of contacts that the business wants to Contact, starting at $500 for up to 500 contacts. Online Marketing Software
The email and SMS bundles have their own different pricing versions. All these are one off payments where users receive a fixed quantity of mails or SMS to ship for a set cost, which is useful for companies looking to perform just one email or SMS blast. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive companies.
This program solution melts the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of advanced solutions, such as surveys, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster emotional bonds with present and Prospective clients, which is important for business seeking to build their customer base and expand the range of their own brand. With reduced costs and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.