Why Go With ActiveTrail Open Source Email Marketing Software
ActiveTrail.com doesn’t need Any sort of marketing or tech experience, and even a first-time consumer can walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a good alternative if you’re trying to initiate a message campaign but you are worried your mails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the mails and if, and helps you adjust accordingly, so that messages sent to your contacts go out in the right time of day when they’re most-likely to get started. Open Source Email Marketing Software
The platform also allows you to Heavily personalize the messages so that they do not come off as form letters or spam, and includes detailed reports and analysis in your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and so on ), helping you keep up with the sort of personal interactions which are so important for a business. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by choosing it for a test run.
Small and medium size businesses, who are searching for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies that manage multiple accounts, and searching for custom features for their needs.
Ecommerce businesses and online stores.
Marketers who wish to automate their client journeys.
Advantages and Disadvantages
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat restricted Selection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign founder
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would indicate operating ad Campaigns solely by email these days, particularly with virtually everybody carrying out a intelligent phone together at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
Together with ActiveTrail you can create Online surveys to your clients to give you feedback, assisting you to develop better campaigns. It’s also effective at incorporating different programs into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered emails is a Fantastic way to ensure automatic interaction with clients whenever they leave a message list, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Simple to make and can be incorporated in numerous ways on your email and newsletters. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a simple website builder. It enables you to easily import your contacts enter them manually, and walks you through each procedure. When you hit on”create an email” you get 5 options — regular email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on particular dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), along with RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, a template heaps having an easily customizable box of alternatives. Here you can upload images and create a gallery on your account that you easily pull images from in the future. Open Source Email Marketing Software
The shipping alternatives are easy to Arrange based on contact lists that you can update at will. This permits you to make multiple variations of a targeted effort for multiple lists of people with different traits and interests, which you may monitor through ActiveTrail’s analytics program.
This same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there isn’t much selection, especially not compared to site builder sites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of choices.
The platform Permits You to save Your templates for later repeat usage. The templates include sterile or quite threadbare ones to more vibrant and dynamic presentations. You will find templates suited for makeup companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and easy, even generic designs, but every alternative is highly customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no small thing in regards to your business’s promotions. Queries sent to ActiveTrail’s customer support agents were answered efficiently. A customer service query sent via the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at the same time was also answered 4 hours afterwards.
Regardless of the Subject at hand, The client support responses were kind, helpful, and asked for clarifications so that they could be of more help.
That said, in comparison to other technology Websites, ActiveTrail’s customer service might leave something to be desired. There’s not any live chat window or 24/7, 1-800 hotline to contact from the heat of the moment.
ActiveTrail’s predictive delivery Is a great instrument for discovering when and how each contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two and then use the system to customize the messages for your clients.
Their autoresponder and occasion Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and so on. The triggering emails also give users a way to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique businesses that has a small number of clients to contact, and massive corporations who can scale to enormous plans. The user has the leeway to choose which plan works best for them.
The landing page creator is a Great way to create a distinctive promotional page to get one-off events or revenue, and with the website’s poll and polling tools, message recipients possess the means to weigh in about what works and does not –and then incorporate that data in future campaigns.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their needs better. Open Source Email Marketing Software
Designing and publishing a survey is an easy and straightforward process. Pick the question types and fill in the particulars. ActiveTrail manages everything else. You are able to incorporate your surveys in to your automation workflows.
Choose between open ended, single, multi-select and personal info questions. Additionally, select personal info, a matrix of choice and Net Promoter Score (NPS) that provides you a general indicator of customer satisfaction.
ActiveTrail sets itself apart using simple powerful editing programs. Start by selecting from among the well-designed pre-made templates categorized by context and purpose, such as new tech product, restaurant promotion or vacation advertisement.
At this stage, half of the work has already been done for you. All you Have to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, pictures, sign-up forms, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them into your creations. Save cubes as a template for later usage.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The utility of this service. Here are a Few of the most common integrations:
· WordPress — Insert an ActiveTrail registration form to your blog, which adds customers to the ActiveTrail recipient listing, ultimately raising the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to find, like the number of contacts opening your mails, their demographics or the proportion of contacts creating a buy.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration type. Additionally, integrate social networking cubes to your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another route for communicating subscribers. This is very important with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and much like Establishing an email advertising campaign. There’s added functionality to schedule the when you would like to send the SMS effort, making sure it reaches your clients at the best time.
ActiveTrail Provides a Considerable number of options for promotion Automation, making sure you engage with customers on a personal level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you may want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, either a touch or clicking on a hyperlink.
Each template is fully customizable, and you can create your own Automation completely from scratch. Open Source Email Marketing Software
Every automation process has a beginning and end, but in between, select As many or as few actions as required. You can do just about whatever; for example, make an automation to send subscribers an email in their birthdays, then following a timed delay of your choice, yet another email could be sent that reminds contacts to get products they have in their own basket.
Several innovative functions Makes your life easier when importing data.
One of the most useful is that the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it easily lets you update existing contact information without needing to edit and find individual contacts.
Another Superb source for touch import management is the import Background section, which provides you a synopsis of all imported contacts. From here, determine how many contacts were added, updated, deleted, as well as how many errors there were during the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Chance to quickly repair the matter.
Advantages of ActiveTrail
The interface is simple and clutter free That Makes navigation A breeze. The dashboard features four large widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is unexpectedly user-friendly as it comprises of an Intuitive visual pipeline which designed with brevity in mind.
You are never more than 2-3 clicks away from adding a second step to your Automation process, and you never need to trawl through pages of choices looking for the appropriate action, which makes it suitable for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complicated and dynamic automations with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your leisure. The non-restrictive layout enables you to organize your automation in such a way so that you understand it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No specialized knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, as always.
However, even the least tech-savvy user can use the software easily, Selecting you won’t have to hire additional staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing tier at which every single Functionality is available across each and every tier. Users do not have to worry about not obtaining key attributes for choosing a more affordable price plan.
The pricing is based on the Amount of contacts that the business wants to Contact, starting at $500 for up to 500 contacts. Open Source Email Marketing Software
The email and SMS packages have their own independent pricing versions. All these are one off payments where users get a fixed quantity of mails or SMS to ship for a set cost, which is useful for businesses looking to do just one email or SMS burst. For emails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive businesses.
This program solution melts the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. In addition, make use of advanced solutions, such as polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster psychological bonds with existing and Prospective clients, which is very important to company seeking to construct their client base and expand the reach of their brand. With low prices and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.