Why Go With ActiveTrail Optivo
ActiveTrail.com doesn’t require Any sort of advertising or tech expertise, and even a first-time user can easily walk through the dash and assemble messages on simple, elegant templates. ActiveTrail is a good alternative if you’re trying to initiate a message campaign but you are concerned your emails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust accordingly, so that messages delivered to your contacts go out at the right time of day when they’re most-likely to get opened. Optivo
The platform also allows you to Heavily personalize the messages so they do not come off as type letters or spam, and includes detailed reports and analytics in your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and so on ), assisting you to keep up with the type of personal interactions which are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size businesses, that are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which handle multiple accounts, and searching for custom features for their needs.
Ecommerce companies and internet shops.
Marketers that wish to automate their customer travels.
Advantages and Disadvantages
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat restricted Selection of accessible templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would suggest working ad Campaigns solely by email nowadays, particularly with virtually everyone carrying out a intelligent phone with them at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
With ActiveTrail you can create Online surveys for your clients to give you feedback, assisting you to develop better campaigns. It’s also good at integrating different programs into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered mails is a Great way to ensure automated interaction with clients anytime they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up forms are Easy to make and can be integrated in multiple manners on your newsletters and email. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a easy website builder. It allows you to easily import your contacts enter them manually, and walks you through every process. When you hit “make an email” you receive 5 options — routine email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, a template heaps with an easily customizable box of options. Here you are able to upload pictures and make a gallery on your account that you readily pull images from later on. Optivo
The sending options are easy to Arrange based on contact lists which you can update at will. This permits you to create multiple versions of a targeted campaign for multiple lists of individuals with various traits and interests, which you may track through ActiveTrail’s analytics system.
This Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there is not much selection, especially not compared to website builder websites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Variety of options.
The platform allows you to save Your templates for after repeat usage. The templates include sterile or quite threadbare ones into more vibrant and dynamic presentations. You will find templates suited for cosmetics companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and simple, even generic layouts, but each option is extremely customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing in regards to your business’s promotions. Queries sent to ActiveTrail’s customer support agents were answered effectively. A customer support query sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the same period was answered 4 hours afterwards.
Regardless of the Subject at hand, The client service responses were kind, helpful, and asked for clarifications so that they are of more assistance.
That said, in comparison to other technology Websites, ActiveTrail’s customer support might leave something to be wanted. There’s not any live chat window or 24/7, 1-800 hotline to contact from the heat of the moment.
ActiveTrail’s predictive Shipping Is a great instrument for discovering when and how each contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two and use the machine to customize the messages to your customers.
Their autoresponder and occasion Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and so on. The triggering emails also give customers a means to reach out to customers if/when they decide to go out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique business that has a small number of customers to contact, and massive corporations who can scale to enormous plans. The consumer has the leeway to choose which plan works best for them.
The landing page creator is a Fantastic way to create a special promotional page for one-off events or sales, and with the website’s survey and polling tools, message recipients have the capacity to weigh in about what works and doesn’t–and then integrate that data in future campaigns.
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their own needs better. Optivo
Designing and publishing a questionnaire is an easy and straightforward process. Select the question types and fill in the particulars. ActiveTrail takes care of everything else. You can integrate your polls in to your automation workflows.
Pick between open ended, solitary, multi-select and private info questions. In addition, select private information, a matrix of choice and Net Promoter Score (NPS) which provides you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart with simple robust editing tools. Begin by picking from among those most popular pre-made templates categorized by context and purpose, such as fresh tech product, restaurant advertising or vacation advertising.
At this phase, half of this job has already been done for you. All you Need to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, pictures, sign-up forms, as well as widgets and buttons for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them in your own creations. Save blocks as a template for later use.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The utility of the ceremony. Here are some of the most Frequent integrations:
· Twitter — Insert an ActiveTrail registration form into your site, which automatically adds users to the ActiveTrail recipient list, finally increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to find, such as the amount of contacts opening your mails, their demographics or the percentage of contacts making a purchase.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration form. In addition, integrate social networking cubes into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communicating subscribers. This is very significant with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email marketing campaign. There’s the added functionality to program the when you want to send the SMS effort, ensuring it reaches your customers at the best time.
ActiveTrail offers a substantial number of solutions for promotion Automation, ensuring you engage with customers on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you may want to send an email for, such as a contact unsubscribing, a contact celebrating their birthday, either a touch or clicking on a link.
Every template is fully customizable, and you can create your personal Automation completely from scratch. Optivo
Every automation procedure has a beginning and end, but in between, select As many or as little actions as required. You can do just about whatever; for instance, make an automation to send readers an email in their birthdays, then after a timed delay of your choice, yet another email may be sent that reminds contacts to get goods that they have in their basket.
Several innovative functions Makes your life easier when importing data.
Among the very useful is the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily lets you upgrade existing contact information without having to find and edit individual contacts.
Another excellent resource for touch import direction is the import Background section, which provides you an overview of all imported contacts. From here, ascertain how many contacts were inserted, updated, deleted, and even how many errors there were during the importation process.
Errors rows and incorrect formatting are flagged up providing you the Chance to rapidly fix the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dashboard features four large widgets for email, contacts, landing pages and reports, all which are obviously segmented.
The editing interface is remarkably user-friendly since it comprises of an Instinctive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever have to trawl through pages of choices looking for the appropriate action, which makes it suitable for those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately which means you create complicated and lively automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your leisure. The non-restrictive design allows you to organize your automation in this way so you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No specialized knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, too.
However, even the least tech-savvy user can use the software easily, Selecting you won’t have to employ extra staff or spend some time training your current workforce.
ActiveTrail offers a transparent pricing tier where each single Performance can be found across each and every tier. Users don’t have to worry about not obtaining key features for choosing a more affordable price plan.
The pricing is based on the Amount of contacts the business wants to Contact, starting at $500 for up to 500 contacts. Optivo
The email and SMS packages have their own independent pricing versions. These are one off payments where consumers get a set amount of mails or SMS to send for a set cost, which is beneficial for businesses seeking to perform just one email or SMS burst. For emails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive companies.
This program solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. Additionally, make use of more advanced solutions, like surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost psychological bonds with present and Prospective customers, which is important for company looking to build their client base and expand the reach of their own brand. With low prices and higher usability, ActiveTrail is a great choice for marketing campaigns.
Click here to sign up for ActiveTrail today.