Why Go With ActiveTrail Optizmo
ActiveTrail.com doesn’t need Any kind of advertising or tech experience, as well as a first-time consumer can easily walk through the dash and construct messages on simple, elegant templates. ActiveTrail is a fantastic option if you’re trying to initiate a message campaign but you’re concerned your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and when, and enables you adjust so, so that messages delivered to your contacts go out in the right time of day when they’re most-likely to get opened. Optizmo
The system also allows you to Heavily customize the messages so they don’t come off as type letters or spam, and includes detailed reports and analytics on your own messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), assisting you to stay informed about the type of personal interactions that are so important for a business. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by choosing it for a test run.
Small and medium size companies, who are looking for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that manage many accounts, and looking for custom features for their demands.
Ecommerce companies and internet shops.
Marketers who want to automate their client journeys.
Benefits and Disadvantages
Landing page builder
Easy to use
Responsive customer support
Somewhat restricted collection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer service
Compliant with junk regulations
More Reasons to Select ActiveTrail
No one would suggest working ad Campaigns solely by email nowadays, especially with virtually everybody carrying a smart phone together at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
Together with ActiveTrail you can create Online surveys for your customers to give you feedback, helping you develop superior campaigns. It is also good at integrating other applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to navigate.
Setting up triggered mails is a Fantastic way to ensure automatic interaction with customers anytime they leave a message listing, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up types are Easy to create and can be incorporated in numerous ways in your newsletters and email. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a simple website builder. It enables you to easily import your contacts enter them manually, and walks you through every process. When you hit “create an email” you receive 5 choices — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the person automatically on particular dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, Template loads having an easily customizable box of alternatives. Here you can upload pictures and create a gallery in your account which you easily pull images from in the future. Optizmo
The sending alternatives are easy to Arrange according to contact lists which you can upgrade at will. This permits you to create multiple variations of a targeted effort for multiple lists of people with different traits and interests, which you can track through ActiveTrail’s analytics system.
The same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much selection, especially compared to site builder sites which offer hundreds, even thousands of potential templates.
Nonetheless, there are a fair Variety of choices.
The platform Permits You to save Your templates for later repeat usage. The templates include sterile or very threadbare ones to more colorful and dynamic presentations. There are templates suited for makeup companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and simple, even generic designs, but each option is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no small thing when it comes to your company’s promotions. Queries delivered to ActiveTrail’s customer service agents were answered efficiently. A customer service query sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at precisely the exact same time was also answered 4 hours afterwards.
Irrespective of the Subject at hand, The client service answers were kind, helpful, and asked for clarifications so that they could be of more assistance.
Nevertheless, compared to other tech Sites, ActiveTrail’s customer support may leave something to be desired. There is no live chat window 24/7, 1-800 hotline to contact in the heat of the moment.
ActiveTrail’s predictive Shipping Is a great instrument for determining when and how each and every contact reads mails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with an initial campaign or two and then use the machine to customize the messages for your clients.
Their autoresponder and event Mails take the brainwork out of keeping up with customers’ birthdays, anniversaries, holidays and the like. The tripping emails also give users a way to reach out to clients if/when they choose to go out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique businesses with a few of clients to contact, and massive corporations who can scale up to massive plans. The user has the leeway to choose which plan works best for them.
The landing page creator is a Great way to create a distinctive promotional site for one-off events or sales, and with the site’s poll and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then integrate that data from future attempts.
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their own needs better. Optizmo
Designing and publishing a questionnaire is an easy and straightforward process. Pick the query types and fill in the details. ActiveTrail takes care of everything else. You are able to incorporate your surveys in to your automation workflows.
Pick between open-ended, single, multi-select and personal info questions. Additionally, select personal information, a matrix of selection and Net Promoter Score (NPS) which provides you an overall index of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use robust editing programs. Begin by selecting from one of those well-designed pre-made templates categorized by purpose and context, such as fresh technology product, restaurant promotion or holiday advertisement.
At this stage, half of this work has been done for you. All you Need to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, images, sign-up forms, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them in your own creations. Save cubes as a template for later use.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The usefulness of the service. Here are some of the most Frequent integrations:
· WordPress — Add an ActiveTrail registration type to your site, which automatically adds customers to the ActiveTrail recipient list, ultimately increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to discover, such as the number of contacts opening your mails, their demographics or the percentage of contacts creating a buy.
· Facebook Lead Ads — Mail contacts which have finished a Facebook registration form. In addition, integrate social networking cubes into your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you can send text messages to contacts, giving you Another route for communicating subscribers. This is very significant with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and much like Establishing an email advertising campaign. There’s added functionality to program the when you want to send the SMS effort, ensuring it reaches your clients at the most optimal time.
ActiveTrail offers a substantial number of solutions for marketing Automation, making sure you engage with customers on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, such as a contact unsubscribing, a touch celebrating their birthday, either a touch or clicking onto a link.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Optizmo
Every automation procedure has a beginning and end, but in between, pick As many or as little actions as required. You can do just about anything; for instance, create an automation to send subscribers an email on their birthdays, then after a timed delay of your choice, another email could be sent that reminds contacts to buy goods that they have in their own basket.
Several advanced functions Makes your life easier when importing data.
Among the very useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it easily enables you to update existing contact info without having to find and edit individual contacts.
Another excellent source for contact import management is the import History section, which gives you an overview of all imported contacts. From here, determine how many contacts were inserted, updated, deleted, and even how many mistakes there were during the importation procedure.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to rapidly repair the issue.
Advantages of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dashboard features four big widgets for emailcontacts, landing pages and reports, all which are obviously segmented.
The editing interface is unexpectedly user-friendly as it consists of an Intuitive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation process, and you never need to trawl through pages of options searching for the proper action, making it suitable for all those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately which means you create complicated and lively automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive design allows you to plan your automation in such a way so you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge needed
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an edge, too.
However, the least tech-savvy user can use the applications readily, Ensuring you won’t have to hire extra staff or spend time training your existing workforce.
ActiveTrail Provides a transparent pricing grade where every single Functionality can be found across every single tier. Users do not need to worry about not accessing key features for choosing a cheaper price program.
The pricing depends upon the number of contacts that the Company wants to Contact, starting at $500 for up to 500 contacts. Optizmo
The email and SMS bundles have their own independent pricing models. All these are one off payments where users get a fixed quantity of emails or SMS to ship for a set price, which is useful for businesses looking to perform a single email or SMS burst. For emails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive companies.
This software solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. Additionally, make use of advanced solutions, such as surveys, landing pages, A/B analytics and testing.
Total, ActiveTrail helps boost emotional bonds with existing and Prospective customers, which is very important to company looking to build their customer base and expand the range of their brand. With reduced costs and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.