Why Move With ActiveTrail Pardot
ActiveTrail.com doesn’t require Any sort of advertising or tech experience, and even a first-time user can walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a fantastic option if you’re looking to start a message campaign but you are worried your mails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the mails and when, and enables you adjust accordingly, so that messages delivered to your contacts go out in the right time of day when they are most-likely to get started. Pardot
The system also allows you to Heavily customize the messages so they don’t come off as form letters or spam, and includes detailed reports and analysis on your messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and the like), assisting you to keep up with the sort of personal interactions that are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size companies, that are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which manage multiple accounts, and searching for custom features for their demands.
Ecommerce companies and online stores.
Marketers that want to automate their customer journeys.
Advantages and Cons
Landing webpage builder
Effortless to use
Responsive customer service
Somewhat limited collection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would suggest operating ad Campaigns solely by email these days, especially with virtually everyone carrying a smart phone together at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, immediate notes.
Together with ActiveTrail you can create Online surveys to your clients to give you feedback, helping you develop better campaigns. It is also effective at incorporating other programs in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to browse.
Setting up triggered emails is a Fantastic way to ensure automated interaction with customers whenever they leave a message list, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be incorporated in multiple ways in your email and newsletters. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a simple site builder. It allows you to easily import your contacts or enter them manually, and walks you through every process. When you hit on”create an email” you receive 5 choices — regular email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), along with RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, a template loads having an easily customizable box of alternatives. Here you are able to upload images and make a gallery on your account which you readily pull pictures from in the future. Pardot
The sending options are easy to Arrange according to contact lists that you can upgrade at will. This permits you to make many variations of a targeted campaign for numerous lists of people with various traits and interests, which you can monitor through ActiveTrail’s analytics program.
This Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there isn’t much variety, especially not compared to site builder sites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of choices.
The platform allows you to save Your templates for after repeat usage. The templates range from sterile or quite threadbare ones into more vibrant and dynamic demonstrations. There are templates suited to cosmetics companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photos and easy, even generic layouts, but each option is highly customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered effectively. A customer support query sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the exact same period was also answered 4 hours later.
Irrespective of the topic at hand, The client support answers were kind, helpful, and asked for clarifications so that they could be of more help.
Nevertheless, compared to other tech Sites, ActiveTrail’s customer support might leave something to be desired. There’s no live chat window or 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive delivery Is a great instrument for discovering when and how each and every contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two and use the system to personalize the messages to your customers.
Their autoresponder and occasion Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, holidays and so on. The tripping emails also give users a way to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique business that has a small number of customers to contact, and massive corporations that can scale up to massive plans. The user has the leeway to choose which plan works best for them.
The landing page creator is a Fantastic way to produce a distinctive promotional site for one-off events or revenue, and with the website’s poll and polling tools, message recipients have the capacity to weigh in about what works and doesn’t–and then incorporate that data from future campaigns.
With ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their needs better. Pardot
Designing and publishing a survey is an easy and straightforward process. Select the question types and fill in the details. ActiveTrail takes care of everything else. You are able to integrate your polls into your automation workflows.
Pick between open ended, single, multi-select and private info questions. Additionally, select private information, a matrix of selection and Net Promoter Score (NPS) which provides you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart with simple robust editing tools. Start by selecting from one of those most popular pre-made templates categorized with purpose and context, such as fresh technology product, restaurant advertising or holiday advertisement.
At this phase, half of this job has already been done for you. All you Have to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, images, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them in your own creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of integrations that significantly enhances The usefulness of this ceremony. Here are some of the most common integrations:
· Twitter — Add an ActiveTrail registration type into your site, which automatically adds customers to the ActiveTrail recipient list, finally raising the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to discover, like the number of contacts opening your mails, their demographics or the proportion of contacts making a purchase.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration form. In addition, incorporate social network blocks to your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another avenue for communication readers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and much like Setting up an email marketing campaign. There is the added functionality to program the when you want to send the SMS campaign, making sure it reaches your customers at the best time.
ActiveTrail offers a substantial variety of options for marketing Automation, ensuring you engage with clients on a personal level, while also freeing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Activates you may want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, a contact or clicking on a hyperlink.
Each template is fully customizable, and you can create your personal Automation completely from scratch. Pardot
Every automation procedure has a start and end, but in between, select As many or as few activities as required. You can do just about anything; for instance, make an automation to send readers an email on their birthdays, then following a timed delay of your choosing, yet another email may be sent which reminds contacts to get products that they have in their basket.
Several innovative functions Makes your life simpler when importing data.
Among the most useful is that the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it easily lets you update existing contact information without needing to find and edit individual contacts.
Another excellent source for contact import direction is the import History section, which gives you a synopsis of imported contacts. From here, determine how many contacts have been added, deleted, updated, as well as how many mistakes there were throughout the importation process.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to rapidly repair the matter.
Advantages of ActiveTrail
The interface is simple and clutter free, That Makes navigation A breeze. The dashboard features four big widgets for emailcontacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly since it comprises of an Intuitive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you never need to trawl through pages of options looking for the appropriate action, making it suitable for all those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately which means you create complicated and dynamic automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive layout enables you to organize your automation in such a manner so that you know it.
Bunch of useful templates
The service comes with email templates for emails and newsletters that Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge required
Users do not need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, as always.
However, even the least tech-savvy user can use the applications easily, Ensuring you won’t need to hire extra staff or spend time training your existing workforce.
ActiveTrail Provides a transparent pricing grade where each single Performance is available across every single tier. Users do not need to worry about not accessing key features for picking a cheaper price plan.
The pricing is based on the Amount of contacts that the business wants to Contact, beginning at $7 for up to 500 contacts. Pardot
The email and SMS packages have their own different pricing versions. All these are one off payments where consumers receive a set amount of mails or SMS to send to get a set cost, which is beneficial for companies seeking to do just one email or SMS burst. For emails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive companies.
This program solution melts the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of more advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps boost psychological bonds with present and Prospective customers, which is important for business seeking to build their customer base and expand the range of their own brand. With reduced costs and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to sign up for ActiveTrail today.