Why Go With ActiveTrail Permission Based Email Marketing
ActiveTrail.com does not need Any kind of marketing or tech experience, as well as a first-time user can easily walk through the dash and construct messages on simple, elegant templates. ActiveTrail is a good alternative if you’re trying to initiate a message campaign but you are worried your emails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust accordingly, so that messages delivered to your contacts go out in the time of day when they’re most-likely to get opened. Permission Based Email Marketing
The platform also allows you to Heavily customize the messages so they don’t come off as type letters or spam, and contains detailed reports and analytics on your messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and so on ), helping you keep up with the sort of personal interactions that are so important for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there’s little to lose by taking it for a test run.
Small and medium size businesses, who are looking for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services which manage many accounts, and looking for custom features for their needs.
Ecommerce companies and internet shops.
Marketers who wish to automate their customer journeys.
Advantages and Cons
Landing page builder
Easy to use
Responsive customer support
Somewhat restricted Selection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
No one would suggest operating ad Campaigns exclusively by email these days, especially with virtually everyone carrying a smart phone with them at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with fast, instantaneous notes.
Together with ActiveTrail you can create Online surveys for your clients to give you feedback, assisting you to develop better campaigns. It’s also effective at incorporating other programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to navigate.
Setting up triggered emails is a Great way to guarantee automatic interaction with clients whenever they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Simple to make and can be integrated in multiple ways in your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has employed a simple website builder. It allows you to easily import your contacts or enter them manually, and walks you through every process. When you hit on”create an email” you receive 5 choices — routine email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), along with RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, Template loads with an easily customizable box of alternatives. Here you can upload images and make a gallery on your account that you easily pull images from later on. Permission Based Email Marketing
The sending options are easy to Arrange according to contact lists which you can update at will. This permits you to make many versions of a targeted campaign for multiple lists of individuals with various traits and interests, which you can monitor through ActiveTrail’s analytics program.
This same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there isn’t much variety, especially compared to website builder sites which offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of choices.
The platform Permits You to save Your templates for later repeat usage. The templates range from sterile or quite threadbare ones into more colorful and lively demonstrations. There are templates suited for makeup companies appearing to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photos and easy, even generic designs, but each alternative is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no small thing in regards to your company’s promotions. Queries delivered to ActiveTrail’s customer support representatives were answered effectively. A customer service question sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at the same time was answered 4 hours afterwards.
Regardless of the topic at hand, The customer service responses were kind, helpful, and asked for clarifications to ensure they are of more help.
That said, compared to other technology Websites, ActiveTrail’s customer support might leave something to be wanted. There is not any live chat window or 24/7, 1-800 hotline to contact from the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for determining when and how each and every contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with an initial campaign or two, and use the machine to personalize the messages to your customers.
Their autoresponder and occasion Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, holidays and so on. The triggering emails also give users a means to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited equally to little boutique business that has a few of customers to contact, and large corporations who can scale up to massive plans. The consumer has the leeway to decide which program works best for them.
The landing page founder is a Great way to create a special promotional page for one-off events or sales, and with the website’s survey and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then integrate that data from future attempts.
With ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their own needs better. Permission Based Email Marketing
Designing and publishing a questionnaire is a simple and straightforward procedure. Pick the question types and fill in the details. ActiveTrail manages everything else. You can incorporate your surveys in to your automation workflows.
Pick between open-ended, single, multi-select and personal info questions. Additionally, select private information, a matrix of selection and Net Promoter Score (NPS) which gives you a general index of customer satisfaction.
ActiveTrail sets itself apart with simple robust editing programs. Begin by selecting from one of the well-designed pre-made templates categorized by purpose and context, such as fresh technology merchandise, restaurant promotion or vacation advertising.
At this phase, half of the work has already been performed for you. All you Have to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, pictures, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them into your own creations. Save cubes as a template for later use.
ActiveTrail has a comprehensive list of integrations that greatly enhances The usefulness of the service. Here are some of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration type to your blog, which automatically adds users to the ActiveTrail recipient list, ultimately raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to find, such as the number of contacts opening your emails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Email contacts that have completed a Facebook registration type. Additionally, incorporate social networking cubes into your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, giving you Another avenue for communicating readers. This is very important with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Setting up an email marketing campaign. There is added functionality to schedule the when you want to send the SMS effort, making sure it reaches your clients at the most optimal time.
ActiveTrail Provides a Considerable number of solutions for promotion Automation, making sure you engage with customers on an individual level, while also freeing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, like a touch unsubscribing, a contact celebrating their birthday, a contact or clicking onto a link.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Permission Based Email Marketing
Every automation process has a beginning and end, but in between, select As many or as few actions as required. You can do just about whatever; for instance, make an automation to send readers an email in their birthdays, then following a timed delay of your choice, another email may be sent which reminds contacts to get products they have in their basket.
Several advanced functions Makes your life simpler when importing data.
One of the very useful is the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it easily enables you to update existing contact info without having to find and edit individual contacts.
Another Superb resource for contact import direction is the import History section, which provides you an overview of all imported contacts. From here, determine how many contacts were inserted, updated, deleted, as well as how many mistakes there were during the importation process.
Errors rows and incorrect formatting are flagged up giving you the Chance to quickly fix the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all which are obviously segmented.
The editing interface is unexpectedly user-friendly as it consists of an Intuitive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding a second step to your Automation process, and you never need to trawl through pages of options looking for the proper action, making it appropriate for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complicated and dynamic automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your leisure. The non-restrictive design allows you to organize your automation in this way so you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a few clicks.
No specialized knowledge needed
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, too.
However, even the least tech-savvy user can use the software easily, Selecting you won’t need to hire additional staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing tier at which every single Functionality can be found across each and every tier. Users do not need to worry about not accessing key attributes for choosing a more affordable price program.
The pricing is based on the Amount of contacts that the Company wants to Contact, starting at $500 for up to 500 contacts. Permission Based Email Marketing
The email and SMS packages have their own different pricing models. All these are one off payments where users receive a fixed quantity of mails or SMS to ship for a set price, which is beneficial for businesses seeking to perform just one email or SMS burst. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive companies.
This software solution melts the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. In addition, make use of advanced solutions, like polls, landing pages, A/B testing and analytics.
Total, ActiveTrail helps boost psychological bonds with existing and Prospective clients, which is important for business looking to build their customer base and expand the range of their brand. With reduced costs and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.