Why Go With ActiveTrail Pitney Bowes
ActiveTrail.com does not require Any kind of marketing or tech expertise, as well as a first-time consumer can walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a good option if you’re trying to start a message campaign but you’re worried your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and if, and helps you adjust so, so that messages sent to your contacts go out in the right time of day when they’re most-likely to get started. Pitney Bowes
The system also allows you to Heavily personalize the messages so that they don’t come off as form letters or spam, and contains detailed reports and analytics in your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and so on ), assisting you to keep up with the type of personal interactions that are so crucial for a business. ActiveTrail.com offers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size businesses, that are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which handle multiple accounts, and looking for custom features for their needs.
Ecommerce companies and online stores.
Marketers who wish to automate their customer journeys.
Benefits and Cons
Landing webpage builder
Easy to use
Responsive customer support
Somewhat restricted Selection of available templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would suggest working ad Campaigns exclusively by email nowadays, especially with virtually everybody carrying out a smart phone with them at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with fast, immediate notes.
Together with ActiveTrail you can make Online surveys to your clients to give you feedback, assisting you to develop better campaigns. It is also effective at incorporating other applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.
Setting up triggered mails is a Fantastic way to ensure automated interaction with customers whenever they leave a message listing, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up types are Easy to create and can be incorporated in numerous manners in your email and newsletters. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has employed a simple website builder. It allows you to easily import your contacts or enter them manually, and walks you through every procedure. When you hit on”make an email” you get 5 options — regular email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, a template loads having an easily customizable box of options. Here you can upload images and make a gallery in your account which you readily pull images from later on. Pitney Bowes
The sending alternatives are easy to Arrange based on contact lists that you can upgrade at will. This allows you to make multiple versions of a targeted campaign for multiple lists of people with various traits and interests, which you may track through ActiveTrail’s analytics program.
This Exact Same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there is not much variety, especially compared to website builder websites which provide hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Variety of choices.
The platform Permits You to save Your templates for later repeat use. The templates include sterile or quite threadbare ones to more colorful and lively presentations. You will find templates suited for cosmetics companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and simple, even generic layouts, but every alternative is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer support agents were answered efficiently. A customer support question sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the same period was also answered 4 hours afterwards.
Regardless of the topic at hand, The client support responses were kind, helpful, and asked for clarifications so that they are of more help.
Nevertheless, compared to other technology Websites, ActiveTrail’s customer support may leave something to be desired. There’s no live chat window 24/7, 1-800 hotline to contact from the heat of the moment.
ActiveTrail’s predictive Shipping Is a great instrument for discovering when and how each contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two and use the system to customize the messages for your customers.
Their autoresponder and event Mails take the brainwork out of keeping up with clients’ birthdays, anniversaries, holidays and so on. The triggering emails also give users a way to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to little boutique businesses with a small number of clients to contact, and massive corporations who can scale to massive plans. The user has the leeway to choose which plan works best for them.
The landing page creator is a Great way to produce a distinctive promotional site to get one-off events or sales, and with the website’s survey and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then incorporate that data in future attempts.
With ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. Pitney Bowes
Designing and publishing a survey is an easy and straightforward procedure. Pick the query types and fill in the details. ActiveTrail manages everything else. You can integrate your polls into your automation workflows.
Pick between open-ended, single, multi-select and personal info questions. In addition, select personal info, a matrix of selection and Net Promoter Score (NPS) which provides you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart with easy-to-use powerful editing programs. Start by selecting from among the well-designed pre-made templates categorized by context and purpose, such as new tech merchandise, restaurant advertising or holiday advertising.
At this stage, half of the work has already been done for you. All you Have to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, images, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them in your creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The usefulness of this ceremony. Here are a Few of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration type to your blog, which automatically adds users to the ActiveTrail recipient listing, ultimately increasing the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your client list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to discover, like the amount of contacts opening your emails, their demographics or the percentage of contacts creating a buy.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration type. In addition, incorporate social networking cubes to your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, giving you Another route for communication readers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and much like Setting up an email marketing campaign. There’s the added functionality to schedule the when you want to send the SMS campaign, making sure it reaches your clients at the most optimal time.
ActiveTrail offers a Considerable variety of solutions for promotion Automation, making sure you engage with customers on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Activates you may want to send an email for, like a contact unsubscribing, a contact celebrating their birthday, either a touch or clicking onto a hyperlink.
Each template is fully customizable, and you can create your own Automation completely from scratch. Pitney Bowes
Every automation procedure has a beginning and end, but in between, pick As many or as few activities as required. You can do just about anything; for example, make an automation to send subscribers an email on their birthdays, then following a timed delay of your choosing, yet another email may be sent that reminds contacts to get products that they have in their own basket.
Several innovative functions Makes your life simpler when importing data.
One of the very useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it easily lets you update existing contact information without having to edit and find individual contacts.
Another excellent resource for touch import direction is that the import History section, which provides you an overview of imported contacts. From here, ascertain how many contacts were inserted, deleted, updated, and even how many mistakes there were throughout the importation procedure.
Errors rows and incorrect formatting are flagged up providing you the Chance to quickly repair the issue.
Advantages of ActiveTrail
The interface is simple and clutter free, That Makes navigation A breeze. The dashboard features four large widgets for emailcontacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly as it comprises of an Intuitive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you don’t ever have to trawl through pages of options searching for the appropriate action, making it appropriate for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately which means you create complicated and lively automations with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive design allows you to plan your automation in such a way so that you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, too.
But even the least tech-savvy user can use the applications easily, Ensuring you won’t need to employ additional staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing grade where each single Functionality is available across each and every tier. Users do not need to fret about not accessing key attributes for choosing a more affordable price program.
The pricing depends upon the number of contacts that the business wants to Contact, beginning at $7 for up to 500 contacts. Pitney Bowes
The email and SMS packages have their own different pricing models. All these are one off payments where consumers get a fixed quantity of mails or SMS to send to get a set cost, which is beneficial for companies seeking to perform a single email or SMS blast. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and large businesses.
This program solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of advanced solutions, like polls, landing pages, A/B testing and analytics.
Total, ActiveTrail helps foster emotional bonds with existing and Prospective clients, which is important for business looking to build their client base and expand the range of their brand. With low prices and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to sign up for ActiveTrail today.