Why Go With ActiveTrail Responsys
ActiveTrail.com doesn’t require Any sort of marketing or tech experience, as well as a first-time user can easily walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a fantastic option if you’re looking to initiate a message effort but you’re worried your mails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the emails and when, and enables you adjust so, so that messages delivered to your contacts move out at the right time of day when they are most-likely to get started. Responsys
The system also allows you to Heavily customize the messages so that they do not come off as form letters or spam, and includes detailed reports and analysis in your own messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and so on ), helping you stay informed about the sort of personal interactions which are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by choosing it for a test run.
Small and medium size companies, who are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that manage many accounts, and looking for custom attributes for their demands.
Ecommerce companies and internet shops.
Marketers who wish to automate their customer journeys.
Advantages and Cons
Landing page builder
Easy to use
Responsive customer support
Somewhat restricted collection of accessible templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign founder
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
No one would suggest working ad Campaigns solely by email these days, particularly with virtually everybody carrying out a smart phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
With ActiveTrail you can create Online surveys to your clients to give you feedback, helping you develop better campaigns. It’s also effective at integrating other programs in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to navigate.
Setting up triggered mails is a Fantastic way to guarantee automated interaction with customers anytime they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Easy to make and can be incorporated in multiple ways on your newsletters and email. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has employed a simple site builder. It allows you to easily import your contacts enter them manually, and walks you through each procedure. When you hit “create an email” you get 5 choices — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, Template heaps having an easily customizable box of alternatives. Here you are able to upload pictures and create a gallery on your account that you easily pull images from later on. Responsys
The sending options are easy to Arrange based on contact lists which you can upgrade at will. This allows you to make multiple versions of a targeted effort for numerous lists of individuals with various traits and interests, which you may track through ActiveTrail’s analytics system.
The Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there is not much variety, especially compared to site builder websites that offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of choices.
The platform allows you to save Your templates for after repeat usage. The templates range from blank or quite threadbare ones to more colorful and lively demonstrations. You will find templates suited for cosmetics companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and simple, even generic layouts, but each option is extremely customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing in regards to your business’s promotions. Queries delivered to ActiveTrail’s customer service agents were answered effectively. A customer service query sent via the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at the same time was also answered 4 hours afterwards.
Regardless of the Subject at hand, The client service answers were kind, helpful, and asked for clarifications to ensure they are of more assistance.
Nevertheless, compared to other technology Sites, ActiveTrail’s customer service might leave something to be wanted. There’s not any live chat window 24/7, 1-800 hotline to get from the heat of the moment.
ActiveTrail’s predictive delivery Is a great instrument for determining when and how each contact reads mails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two and then use the machine to customize the messages for your clients.
Their autoresponder and event Mails take the brainwork out of keeping up with clients’ birthdays, anniversaries, holidays and the like. The tripping emails also give customers a means to reach out to clients if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique businesses with a few of customers to contact, and massive corporations who can scale to massive plans. The consumer has the leeway to decide which plan works best for them.
The landing page founder is a Fantastic way to produce a distinctive promotional site for one-off events or sales, and with the site’s survey and polling tools, message recipients have the capacity to weigh in about what works and doesn’t–and then integrate that data in future campaigns.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their own needs better. Responsys
Designing and publishing a survey is an easy and straightforward procedure. Pick the query types and fill in the details. ActiveTrail takes care of everything else. You can integrate your surveys into your automation workflows.
Choose between open ended, solitary, multi-select and private info questions. Additionally, select private information, a matrix of choice and Net Promoter Score (NPS) which provides you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart using simple robust editing tools. Start by picking from among the well-designed pre-made templates categorized with context and purpose, such as new technology merchandise, restaurant promotion or holiday advertising.
At this phase, half of this job has already been done for you. All you Have to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, pictures, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your own creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of integrations that significantly enhances The utility of the service. Here are some of the most Frequent integrations:
· WordPress — Add an ActiveTrail registration form into your blog, which adds customers to the ActiveTrail recipient list, finally raising the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to discover, like the number of contacts opening your mails, their demographics or the proportion of contacts making a purchase.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration form. In addition, incorporate social network blocks into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, giving you Another route for communicating readers. This is very important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Establishing an email advertising campaign. There’s the added functionality to schedule the when you would like to send the SMS campaign, making sure it reaches your customers at the most optimal time.
ActiveTrail Provides a substantial variety of solutions for promotion Automation, ensuring you engage with customers on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you may want to send an email for, such as a contact unsubscribing, a contact celebrating their birthday, either a contact or clicking on a link.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Responsys
Every automation procedure has a start and end, but in between, pick As many or as little actions as required. You can do just about whatever; for example, make an automation to send readers an email on their birthdays, then after a timed delay of your choice, another email could be sent which reminds contacts to get products that they have in their basket.
Several innovative functions Makes your life simpler when importing data.
One of the most useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily enables you to upgrade existing contact information without having to edit and find individual contacts.
Another Superb source for contact import direction is the import History section, which provides you a synopsis of all imported contacts. From here, ascertain how many contacts were added, updated, deleted, and even how many mistakes there were during the importation process.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to quickly repair the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly as it consists of an Intuitive visual pipeline which designed with brevity in mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you never have to trawl through pages of options searching for the proper action, making it appropriate for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complicated and lively automation with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your leisure. The non-restrictive design enables you to organize your automation in such a manner so that you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a few clicks.
No technical knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, too.
However, even the least tech-savvy user can use the software readily, Selecting you won’t need to hire extra staff or spend time training your current workforce.
ActiveTrail offers a transparent pricing tier where every single Functionality is available across every single tier. Users don’t have to worry about not obtaining key features for choosing a more affordable price plan.
The pricing depends upon the number of contacts the business wants to Contact, beginning at $7 for up to 500 contacts. Responsys
The email and SMS bundles have their own independent pricing models. All these are one off payments where users receive a set amount of mails or SMS to send for a set cost, which is useful for companies seeking to perform a single email or SMS burst. For emails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive companies.
This software solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. Additionally, make use of more advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost emotional bonds with present and Prospective clients, which is important for company looking to build their customer base and expand the reach of their own brand. With low prices and higher usability, ActiveTrail is a great choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.