Why Move With ActiveTrail Retail Email Marketing
ActiveTrail.com doesn’t require Any kind of marketing or tech expertise, as well as a first-time user can walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to start a message effort but you are concerned your emails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust so, so that messages sent to your contacts go out at the time of day when they’re most-likely to get started. Retail Email Marketing
The system also allows you to Heavily personalize the messages so they don’t come off as form letters or spam, and includes detailed reports and analysis on your own messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), helping you keep up with the sort of personal interactions which are so important for a business. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by taking it for a test run.
Small and medium size companies, that are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which handle many accounts, and looking for custom features for their demands.
Ecommerce businesses and online stores.
Marketers who wish to automate their client journeys.
Benefits and Cons
Landing page builder
Easy to use
Responsive customer service
Somewhat limited collection of accessible templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would suggest working ad Campaigns solely by email these days, particularly with virtually everybody carrying a intelligent phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
Together with ActiveTrail you can create Online surveys to your customers to give you feedback, helping you develop superior campaigns. It’s also effective at incorporating other programs in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to navigate.
Setting up triggered emails is a Great way to ensure automated interaction with customers whenever they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Easy to create and can be integrated in numerous manners on your newsletters and email. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has used a simple website builder. It enables you to easily export your contacts or enter them manually, and walks you through each process. When you hit “create an email” you receive 5 options — routine email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, Template loads with an easily customizable box of alternatives. Here you can upload pictures and create a gallery in your account that you easily pull images from later on. Retail Email Marketing
The sending options are easy to Arrange based on contact lists that you can update at will. This permits you to make multiple variations of a targeted campaign for numerous lists of people with different traits and interests, which you may track through ActiveTrail’s analytics program.
The same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there is not much selection, especially not compared to website builder sites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a fair Variety of options.
The platform Permits You to save Your templates for after repeat usage. The templates include sterile or quite threadbare ones to more vibrant and lively demonstrations. There are templates suited to makeup companies appearing to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and easy, even generic layouts, but each alternative is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer service agents were answered effectively. A customer service query sent through the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at the exact same period was answered 4 hours later.
Irrespective of the Subject at hand, The customer service answers were kind, helpful, and asked for clarifications so that they are of more assistance.
That said, compared to other tech Websites, ActiveTrail’s customer service might leave something to be wanted. There is no live chat window or 24/7, 1-800 hotline to contact in the heat of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for discovering when and how each contact reads mails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with an initial campaign or two, and use the system to customize the messages for your customers.
Their autoresponder and event Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and so on. The triggering emails also give users a means to reach out to clients if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to small boutique business with a few of clients to contact, and massive corporations who can scale up to massive plans. The consumer has the leeway to choose which program works best for them.
The landing page creator is a Great way to create a special promotional site to get one-off events or sales, and with the site’s poll and polling tools, message recipients have the capacity to weigh in about what works and does not –and then integrate that data from future attempts.
With ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. Retail Email Marketing
Designing and publishing a questionnaire is an easy and straightforward procedure. Select the question types and fill in the particulars. ActiveTrail manages everything else. You can incorporate your polls into your automation workflows.
Pick between open-ended, single, multi-select and personal info questions. In addition, select personal information, a matrix of choice and Net Promoter Score (NPS) that gives you an overall index of customer satisfaction.
ActiveTrail sets itself apart with easy-to-use powerful editing tools. Begin by picking from one of the well-designed pre-made templates categorized by purpose and context, such as new technology merchandise, restaurant advertising or holiday advertising.
At this phase, half of the job has already been performed for you. All you Need to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Like blocks of text, pictures, sign-up types, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your creations. Save blocks as a template for later use.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The usefulness of this ceremony. Here are a Few of the most common integrations:
· Twitter — Add an ActiveTrail registration form to your blog, which automatically adds customers to the ActiveTrail recipient listing, ultimately raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to find, like the number of contacts opening your mails, their demographics or the percentage of contacts making a purchase.
· Facebook Lead Ads — Email contacts that have completed a Facebook registration type. In addition, incorporate social networking cubes to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communicating subscribers. This is particularly important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email advertising campaign. There’s added functionality to program the when you would like to send the SMS campaign, making sure it reaches your clients at the most optimal time.
ActiveTrail offers a substantial variety of solutions for marketing Automation, ensuring you engage with clients on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Activates you may want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, a touch or clicking on a link.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Retail Email Marketing
Every automation process has a start and end, but in between, pick As many or as few activities as required. You can do just about whatever; for example, create an automation to send readers an email on their birthdays, then following a timed delay of your choice, another email could be sent that reminds contacts to get goods they have in their own basket.
Several innovative functions Makes your life simpler when importing data.
One of the very useful is the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily enables you to update existing contact information without having to find and edit individual contacts.
Another Superb resource for touch import management is that the import Background section, which gives you an overview of all imported contacts. From here, determine how many contacts have been added, updated, deleted, and even how many mistakes there were during the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Chance to rapidly repair the matter.
Advantages of ActiveTrail
The interface is simple and clutter free which makes navigation A breeze. The dashboard features four large widgets for emailcontacts, landing pages and reports, all which are obviously segmented.
The editing interface is unexpectedly user-friendly since it consists of an Instinctive visual pipeline that designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation process, and you don’t ever need to trawl through pages of options looking for the proper action, which makes it suitable for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately meaning you create complex and dynamic automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your leisure. The non-restrictive layout enables you to organize your automation in this way so that you know it.
Bunch of useful templates
The service includes email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge required
Users do not need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an edge, too.
But even the least tech-savvy user can use the applications easily, Selecting you won’t need to hire extra staff or spend time training your current workforce.
ActiveTrail Provides a transparent pricing tier at which each single Performance can be found across each and every tier. Users don’t need to fret about not obtaining key attributes for choosing a cheaper price plan.
The pricing is based on the Amount of contacts that the business wants to Contact, starting at $500 for up to 500 contacts. Retail Email Marketing
The email and SMS packages have their own different pricing models. These are one off payments where consumers receive a fixed quantity of emails or SMS to send to get a set cost, which is beneficial for businesses looking to do a single email or SMS burst. For mails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large businesses.
This program solution knocks down the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. Additionally, make use of more advanced solutions, such as polls, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster psychological bonds with existing and Prospective clients, which is very important to business seeking to build their client base and expand the range of their brand. With low prices and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.