Why Go With ActiveTrail Sales And Marketing Automation
ActiveTrail.com does not require Any sort of marketing or tech experience, as well as a first-time user can walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to initiate a message campaign but you are worried your mails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust accordingly, so that messages sent to your contacts go out at the time of day when they are most-likely to get started. Sales And Marketing Automation
The system also allows you to Heavily customize the messages so that they do not come off as form letters or spam, and contains detailed reports and analytics on your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), helping you stay informed about the sort of personal interactions that are so important for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by choosing it for a test run.
Small and medium size companies, that are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that manage many accounts, and searching for custom attributes for their demands.
Ecommerce companies and online stores.
Marketers who want to automate their client travels.
Benefits and Cons
Landing page builder
Effortless to use
Responsive customer support
Somewhat restricted Selection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would suggest working ad Campaigns exclusively by email nowadays, particularly with virtually everybody carrying a smart phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with fast, immediate notes.
Together with ActiveTrail you can create Online surveys for your clients to give you feedback, assisting you to develop better campaigns. It is also good at incorporating different applications in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to browse.
Setting up triggered emails is a Great way to guarantee automatic interaction with clients anytime they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be incorporated in multiple ways on your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a simple site builder. It allows you to easily export your contacts enter them manually, and walks you through every process. When you hit “create an email” you get 5 choices — routine email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your choice, a template loads having an easily customizable box of alternatives. Here you are able to upload pictures and make a gallery in your account which you easily pull images from in the future. Sales And Marketing Automation
The sending options are easy to Arrange based on contact lists that you can update at will. This permits you to create multiple variations of a targeted effort for multiple lists of individuals with various traits and interests, which you may monitor through ActiveTrail’s analytics program.
The same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much variety, especially not compared to site builder websites that offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Variety of choices.
The platform Permits You to save Your templates for after repeat use. The templates include blank or very threadbare ones to more colorful and dynamic presentations. There are templates suited for cosmetics companies appearing to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and easy, even generic designs, but each alternative is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no small thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer service agents were answered effectively. A customer service question sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the exact same time was answered 4 hours afterwards.
Irrespective of the topic at hand, The customer support answers were kind, helpful, and asked for clarifications to ensure they could be of more help.
Nevertheless, in comparison to other tech Sites, ActiveTrail’s customer service may leave something to be wanted. There is not any live chat window or 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive Shipping Is an effective tool for discovering when and how each and every contact reads mails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with an initial campaign or two and use the machine to personalize the messages to your clients.
Their autoresponder and event Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and so on. The tripping emails also give users a way to reach out to clients if/when they decide to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to small boutique business that has a few of clients to contact, and large corporations who can scale up to enormous plans. The consumer has the leeway to choose which plan works best for them.
The landing page creator is a Great way to produce a distinctive promotional site for one-off events or revenue, and with the site’s survey and polling tools, message recipients possess the means to weigh in about what works and doesn’t–and then integrate that data in future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Sales And Marketing Automation
Designing and publishing a questionnaire is an easy and straightforward process. Select the question types and fill in the particulars. ActiveTrail takes care of everything else. You can integrate your polls in to your automation workflows.
Pick between open-ended, single, multi-select and private info questions. In addition, select private information, a matrix of selection and Net Promoter Score (NPS) which provides you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart with simple powerful editing programs. Start by selecting from among the well-designed pre-made templates categorized by purpose and context, such as new tech merchandise, restaurant advertising or vacation advertising.
At this stage, half of the work has been performed for you. All you Have to do is edit the text and graphics to fit your business.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, images, sign-up types, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them in your creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of all integrations that significantly enhances The utility of this ceremony. Here are a Few of the most Frequent integrations:
· WordPress — Add an ActiveTrail registration type into your site, which adds customers to the ActiveTrail recipient listing, ultimately increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be difficult to find, such as the number of contacts opening your emails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration form. Additionally, integrate social networking cubes into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, providing you Another route for communicating readers. This is very significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Establishing an email marketing campaign. There’s added functionality to program the when you want to send the SMS campaign, making sure it reaches your clients at the best time.
ActiveTrail Provides a Considerable number of options for promotion Automation, ensuring you engage with customers on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Activates you might want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, a touch or clicking on a link.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Sales And Marketing Automation
Every automation process has a beginning and end, but in between, select As many or as few activities as required. You can do just about anything; for example, make an automation to send subscribers an email in their birthdays, then following a timed delay of your choice, yet another email may be sent which reminds contacts to buy goods that they have in their own basket.
Several innovative functions Makes your life simpler when importing data.
One of the most useful is that the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily enables you to update existing contact info without needing to find and edit individual contacts.
Another excellent resource for touch import direction is that the import History section, which gives you an overview of all imported contacts. From here, determine how many contacts have been inserted, updated, deleted, as well as how many mistakes there were during the importation process.
Errors rows and incorrect formatting are flagged up giving you the Chance to quickly fix the issue.
Advantages of ActiveTrail
The interface is simple and clutter free That Makes navigation A breeze. The dashboard features four big widgets for emailcontacts, landing pages and reports, all which are obviously segmented.
The editing interface is remarkably user-friendly as it comprises of an Intuitive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you never have to trawl through pages of choices searching for the proper action, making it suitable for all those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complicated and dynamic automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive design allows you to organize your automation in such a manner so you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails that Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a few clicks.
No technical knowledge needed
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, too.
But even the least tech-savvy user can use the software easily, Selecting you won’t have to hire additional staff or spend some time training your existing workforce.
ActiveTrail offers a transparent pricing grade at which every single Functionality is available across each and every tier. Users don’t have to fret about not obtaining key attributes for picking a more affordable price plan.
The pricing depends upon the Amount of contacts the business wants to Contact, beginning at $7 for up to 500 contacts. Sales And Marketing Automation
The email and SMS bundles have their own different pricing models. These are one off payments where users get a set amount of emails or SMS to ship to get a set price, which is beneficial for businesses seeking to do just one email or SMS burst. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and large companies.
This program solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost emotional bonds with present and Prospective customers, which is very important to business looking to build their customer base and expand the range of their own brand. With reduced costs and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to sign up for ActiveTrail today.