Why Go With ActiveTrail Selligent
ActiveTrail.com does not require Any sort of advertising or tech experience, and even a first-time consumer can walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a good alternative if you’re trying to initiate a message effort but you’re worried your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust accordingly, so that messages delivered to your contacts go out in the right time of day when they are most-likely to get started. Selligent
The system also allows you to Heavily personalize the messages so they don’t come off as type letters or spam, and includes detailed reports and analytics on your own messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), assisting you to stay informed about the sort of personal interactions which are so important for a business enterprise. ActiveTrail.com offers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size companies, that are searching for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies that manage many accounts, and searching for custom features for their demands.
Ecommerce companies and online stores.
Marketers who wish to automate their customer travels.
Benefits and Disadvantages
Landing webpage builder
Easy to use
Responsive customer support
Somewhat limited Selection of accessible templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with junk regulations
More Reasons to Choose ActiveTrail
No one would suggest operating ad Campaigns exclusively by email nowadays, especially with virtually everybody carrying out a smart phone with them at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
Together with ActiveTrail you can create Online surveys for your clients to give you feedback, helping you develop better campaigns. It is also good at integrating other applications in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to navigate.
Setting up triggered emails is a Fantastic way to ensure automated interaction with customers anytime they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up types are Simple to create and can be incorporated in multiple ways in your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has employed a simple site builder. It allows you to easily import your contacts or enter them manually, and walks you through every process. When you hit “create an email” you receive 5 choices — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on particular dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), along with RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your choice, a template loads with an easily customizable box of alternatives. Here you can upload pictures and make a gallery on your account that you easily pull images from in the future. Selligent
The shipping options are easy to Arrange according to contact lists which you can update at will. This permits you to create multiple variations of a targeted campaign for numerous lists of people with different traits and interests, which you can track through ActiveTrail’s analytics system.
The Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there isn’t much selection, especially compared to website builder websites that provide hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Variety of choices.
The platform allows you to save Your templates for after repeat usage. The templates range from sterile or quite threadbare ones to more colorful and dynamic presentations. There are templates suited for makeup companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photos and easy, even generic designs, but each option is extremely customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no little thing in regards to your company’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered effectively. A customer support question sent via the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the exact same period was answered 4 hours afterwards.
Irrespective of the Subject at hand, The client service responses were kind, helpful, and asked for clarifications so that they could be of more help.
Nevertheless, in comparison to other tech Sites, ActiveTrail’s customer support may leave something to be desired. There’s no live chat window or 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for determining when and how each and every contact reads emails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You can try out what works with an initial campaign or two and use the machine to personalize the messages to your clients.
Their autoresponder and occasion Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and so on. The tripping emails also give users a way to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique businesses that has a few of customers to contact, and massive corporations who can scale up to enormous plans. The user has the leeway to choose which plan works best for them.
The landing page founder is a Great way to create a distinctive promotional page for one-off events or revenue, and with the website’s survey and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then integrate that data in future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their own needs better. Selligent
Designing and publishing a survey is a simple and straightforward process. Pick the query types and fill in the details. ActiveTrail takes care of everything else. You are able to incorporate your surveys into your automation workflows.
Pick between open ended, solitary, multi-select and private info questions. In addition, select personal information, a matrix of selection and Net Promoter Score (NPS) that gives you a general indicator of customer satisfaction.
ActiveTrail sets itself apart with simple robust editing tools. Start by picking from among the well-designed pre-made templates categorized with context and purpose, such as fresh technology merchandise, restaurant promotion or holiday advertising.
At this stage, half of this job has already been performed for you. All you Need to do is edit the text and graphics to fit your business.
Users can add pre-defined’blocks’ which are essentially micro-templates Like blocks of text, images, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them in your creations. Save blocks as a template for later use.
ActiveTrail has an exhaustive list of integrations that significantly enhances The usefulness of the service. Here are a Few of the most common integrations:
· Twitter — Insert an ActiveTrail registration type to your blog, which adds customers to the ActiveTrail recipient list, ultimately increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to find, like the number of contacts opening your emails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration form. In addition, incorporate social network blocks to your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communicating readers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Setting up an email advertising campaign. There is added functionality to program the when you would like to send the SMS effort, ensuring it reaches your customers at the most optimal time.
ActiveTrail offers a Considerable number of options for marketing Automation, making sure you engage with customers on an individual level, while also freeing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Activates you might want to send an email for, such as a contact unsubscribing, a touch celebrating their birthday, a touch or clicking on a link.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Selligent
Every automation procedure has a start and end, but in between, select As many or as little activities as required. You can do just about anything; for instance, create an automation to send subscribers an email in their birthdays, then after a timed delay of your choosing, another email could be sent which reminds contacts to get goods they have in their own basket.
Several innovative functions Makes your life simpler when importing data.
One of the most useful is the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily enables you to upgrade existing contact info without having to edit and find individual contacts.
Another Superb resource for contact import direction is that the import Background section, which gives you an overview of imported contacts. From here, ascertain how many contacts have been added, deleted, updated, and even how many mistakes there were throughout the importation procedure.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to rapidly repair the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly as it consists of an Instinctive visual pipeline that designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding another step to your Automation procedure, and you don’t ever have to trawl through pages of options searching for the proper action, which makes it suitable for those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately which means you create complicated and dynamic automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive design allows you to organize your automation in this manner so that you understand it.
Bunch of useful templates
The service comes with email templates for emails and newsletters that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, too.
But the least tech-savvy user can use the software easily, Selecting you won’t have to hire additional staff or spend time training your existing workforce.
ActiveTrail Provides a transparent pricing grade at which every single Performance is available across every single tier. Users do not have to fret about not accessing key features for picking a cheaper price program.
The pricing is based on the Amount of contacts that the Company wants to Contact, beginning at $500 for up to 500 contacts. Selligent
The email and SMS packages have their own different pricing models. These are one off payments where users get a fixed quantity of mails or SMS to ship for a set cost, which is useful for companies seeking to do a single email or SMS blast. For mails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large companies.
This software solution melts the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. In addition, make use of advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps boost psychological bonds with existing and Prospective customers, which is important for company looking to construct their customer base and expand the reach of their brand. With reduced prices and high usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.