Why Go With ActiveTrail Silverpop
ActiveTrail.com does not require Any kind of marketing or tech expertise, and even a first-time consumer can walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a good option if you’re trying to initiate a message effort but you’re worried your mails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the emails and if, and helps you adjust accordingly, so that messages sent to your contacts go out at the right time of day when they are most-likely to get opened. Silverpop
The system also allows you to Heavily customize the messages so they do not come off as type letters or spam, and includes detailed reports and analysis in your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), helping you keep up with the sort of personal interactions that are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size businesses, that are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that handle many accounts, and searching for custom attributes for their demands.
Ecommerce companies and internet stores.
Marketers that want to automate their client journeys.
Advantages and Disadvantages
Landing page builder
Easy to use
Responsive customer service
Somewhat limited collection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign founder
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
No one would indicate operating ad Campaigns solely by email nowadays, particularly with virtually everyone carrying a smart phone with them at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
Together with ActiveTrail you can make Online surveys for your customers to give you feedback, helping you develop superior campaigns. It is also good at integrating different applications in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to browse.
Setting up triggered mails is a Fantastic way to ensure automated interaction with customers anytime they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up types are Easy to create and can be incorporated in numerous ways on your email and newsletters. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has employed a simple website builder. It allows you to easily import your contacts or enter them manually, and walks you through every procedure. When you hit on”create an email” you receive 5 choices — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on particular dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), along with RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, a template loads with an easily customizable box of options. Here you are able to upload pictures and create a gallery on your account that you readily pull images from in the future. Silverpop
The sending alternatives are easy to Arrange based on contact lists that you can upgrade at will. This allows you to make many versions of a targeted campaign for multiple lists of individuals with various traits and interests, which you may monitor through ActiveTrail’s analytics system.
This same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much variety, especially not compared to site builder websites that offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Variety of choices.
The platform allows you to save Your templates for after repeat usage. The templates include sterile or very threadbare ones into more vibrant and lively presentations. You will find templates suited to cosmetics companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and easy, even generic layouts, but every option is highly customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no little thing in regards to your business’s promotions. Queries delivered to ActiveTrail’s customer service agents were answered effectively. A customer service query sent through the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the same period was also answered 4 hours afterwards.
Regardless of the Subject at hand, The client service answers were kind, helpful, and asked for clarifications so that they could be of more assistance.
That said, in comparison to other tech Websites, ActiveTrail’s customer service may leave something to be desired. There is no live chat window or 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive Shipping Is an effective tool for discovering when and how each and every contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two, and use the machine to customize the messages for your clients.
Their autoresponder and event Emails take the brainwork out of keeping up with customers’ birthdays, anniversaries, holidays and the like. The triggering emails also give users a means to reach out to clients if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique businesses that has a few of customers to contact, and large corporations who can scale up to enormous plans. The user has the leeway to decide which plan works best for them.
The landing page founder is a Great way to create a distinctive promotional page for one-off events or sales, and with the site’s survey and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then incorporate that data in future attempts.
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their needs better. Silverpop
Designing and publishing a survey is a simple and straightforward process. Pick the question types and fill in the particulars. ActiveTrail takes care of everything else. You are able to integrate your polls into your automation workflows.
Choose between open ended, solitary, multi-select and personal info questions. In addition, select personal information, a matrix of selection and Net Promoter Score (NPS) which gives you an overall index of consumer satisfaction.
ActiveTrail sets itself apart using simple powerful editing tools. Begin by picking from among the well-designed pre-made templates categorized with purpose and context, such as fresh tech product, restaurant promotion or vacation advertising.
At this phase, half of this job has been done for you. All you Need to do is edit the text and graphics to fit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, images, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them in your creations. Save cubes as a template for later use.
ActiveTrail has a comprehensive list of all integrations that greatly enhances The utility of the service. Here are some of the most common integrations:
· WordPress — Add an ActiveTrail registration type to your site, which automatically adds customers to the ActiveTrail recipient listing, finally increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your client list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to find, such as the amount of contacts opening your mails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration type. Additionally, integrate social networking cubes to your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another avenue for communicating readers. This is very significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Establishing an email marketing campaign. There’s the added functionality to program the when you want to send the SMS campaign, ensuring it reaches your clients at the best time.
ActiveTrail Provides a Considerable variety of solutions for promotion Automation, ensuring you engage with clients on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you may want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, a contact or clicking onto a link.
Each template is fully customizable, and you can create your personal Automation completely from scratch. Silverpop
Every automation procedure has a start and end, but in between, select As many or as few activities as required. You can do just about anything; for instance, create an automation to send subscribers an email in their birthdays, then after a timed delay of your choice, yet another email could be sent which reminds contacts to buy goods that they have in their own basket.
Several advanced functions Makes your life simpler when importing data.
Among the very useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it easily enables you to upgrade existing contact information without having to find and edit individual contacts.
Another excellent resource for touch import direction is the import History section, which provides you a synopsis of imported contacts. From here, determine how many contacts have been inserted, updated, deleted, and even how many mistakes there were throughout the importation procedure.
Errors rows and wrong formatting are flagged up giving you the Chance to quickly repair the issue.
Advantages of ActiveTrail
The interface is simple and clutter free, That Makes navigation A breeze. The dashboard features four big widgets for emailcontacts, landing pages and reports, all of which are obviously segmented.
The editing interface is unexpectedly user-friendly as it consists of an Intuitive visual pipeline which designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation process, and you never have to trawl through pages of choices looking for the appropriate action, which makes it appropriate for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately meaning you create complicated and lively automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive layout allows you to plan your automation in this way so that you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, as always.
However, even the least tech-savvy user can use the software readily, Selecting you won’t need to hire additional staff or spend time training your current workforce.
ActiveTrail offers a transparent pricing grade where every single Functionality is available across each and every tier. Users do not need to fret about not accessing key attributes for choosing a cheaper price program.
The pricing is based on the Amount of contacts the business wants to Contact, starting at $500 for up to 500 contacts. Silverpop
The email and SMS packages have their own different pricing models. All these are one off payments where users get a fixed quantity of emails or SMS to ship to get a set price, which is beneficial for companies looking to perform just one email or SMS blast. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large businesses.
This software solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. In addition, make use of more advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost psychological bonds with present and Prospective customers, which is important for company looking to build their client base and expand the reach of their brand. With reduced costs and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to sign up for ActiveTrail today.