Why Move With ActiveTrail Silverpop Email Marketing
ActiveTrail.com doesn’t need Any sort of advertising or tech expertise, as well as a first-time consumer can walk through the dash and assemble messages on simple, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to initiate a message effort but you’re concerned your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust so, so that messages delivered to your contacts move out at the time of day when they’re most-likely to get opened. Silverpop Email Marketing
The system also allows you to Heavily personalize the messages so that they do not come off as type letters or spam, and includes detailed reports and analysis on your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and so on ), assisting you to keep up with the type of personal interactions which are so important for a business. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size companies, who are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that manage multiple accounts, and searching for custom attributes for their demands.
Ecommerce businesses and internet stores.
Marketers who wish to automate their customer journeys.
Benefits and Cons
Landing page builder
Effortless to use
Responsive customer support
Somewhat limited collection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would indicate working ad Campaigns solely by email these days, particularly with virtually everyone carrying out a intelligent phone together at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with fast, instantaneous notes.
With ActiveTrail you can make Online surveys for your clients to give you feedback, helping you develop better campaigns. It is also effective at integrating different programs in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to navigate.
Setting up triggered mails is a Great way to guarantee automatic interaction with customers whenever they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Simple to make and can be incorporated in multiple manners on your newsletters and email. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has employed a simple site builder. It enables you to easily import your contacts or enter them manually, and walks you through each process. When you hit on”make an email” you receive 5 options — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your selection, Template loads with an easily customizable box of alternatives. Here you are able to upload pictures and create a gallery on your account that you easily pull images from later on. Silverpop Email Marketing
The sending alternatives are easy to Arrange according to contact lists which you can update at will. This permits you to make multiple variations of a targeted effort for multiple lists of people with different traits and interests, which you can monitor through ActiveTrail’s analytics system.
This Exact Same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there is not much variety, especially not compared to website builder websites that offer hundreds, even thousands of potential templates.
Nonetheless, there are a fair Variety of choices.
The platform allows you to save Your templates for later repeat usage. The templates range from sterile or very threadbare ones to more colorful and lively demonstrations. There are templates suited for makeup companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and easy, even generic layouts, but each alternative is highly customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no small thing in regards to your company’s promotions. Queries delivered to ActiveTrail’s customer support agents were answered effectively. A customer service question sent through the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the exact same period was also answered 4 hours later.
Irrespective of the topic at hand, The client service responses were kind, helpful, and asked for clarifications to ensure they could be of more help.
That said, in comparison to other tech Websites, ActiveTrail’s customer support may leave something to be wanted. There is not any live chat window 24/7, 1-800 hotline to contact in the heat of the moment.
ActiveTrail’s predictive Shipping Is an effective tool for determining when and how each contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two, and then use the system to personalize the messages for your clients.
Their autoresponder and occasion Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and so on. The triggering emails also give users a means to reach out to clients if/when they decide to go out.
ActiveTrail’s competitive pricing Plans are well-suited equally to little boutique businesses that has a few of customers to contact, and massive corporations that can scale to massive plans. The user has the leeway to choose which plan works best for them.
The landing page founder is a Great way to produce a special promotional page to get one-off events or sales, and with the site’s survey and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then integrate that data in future attempts.
With ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. Silverpop Email Marketing
Designing and publishing a questionnaire is a simple and straightforward procedure. Select the query types and fill in the details. ActiveTrail manages everything else. You can integrate your polls in to your automation workflows.
Pick between open ended, single, multi-select and private info questions. Additionally, select personal information, a matrix of selection and Net Promoter Score (NPS) which provides you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart using easy-to-use powerful editing tools. Begin by selecting from one of the well-designed pre-made templates categorized with purpose and context, such as fresh technology product, restaurant advertising or holiday advertisement.
At this phase, half of the job has been performed for you. All you Have to do is edit the text and graphics to fit your business.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, images, sign-up forms, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your creations. Save cubes as a template for later use.
ActiveTrail has a comprehensive list of all integrations that greatly enhances The usefulness of the service. Here are a Few of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration form to your site, which adds customers to the ActiveTrail recipient listing, finally increasing the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be difficult to find, such as the number of contacts opening your emails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Mail contacts which have finished a Facebook registration type. Additionally, incorporate social network blocks into your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, providing you Another avenue for communicating subscribers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Establishing an email marketing campaign. There is the added functionality to schedule the when you want to send the SMS campaign, ensuring it reaches your customers at the most optimal time.
ActiveTrail Provides a substantial variety of solutions for marketing Automation, making sure you engage with customers on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, such as a contact unsubscribing, a touch celebrating their birthday, either a touch or clicking on a hyperlink.
Every template is fully customizable, and you can create your personal Automation entirely from scratch. Silverpop Email Marketing
Every automation process has a beginning and end, but in between, select As many or as few actions as required. You can do just about anything; for example, make an automation to send readers an email on their birthdays, then following a timed delay of your choice, another email could be sent which reminds contacts to buy goods that they have in their own basket.
Several advanced functions Makes your life simpler when importing data.
Among the most useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it easily enables you to upgrade existing contact information without having to edit and find individual contacts.
Another excellent source for contact import management is that the import History section, which gives you a synopsis of all imported contacts. From here, determine how many contacts were inserted, updated, deleted, as well as how many mistakes there were during the importation process.
Errors rows and wrong formatting are flagged up providing you the Chance to quickly repair the issue.
Benefits of ActiveTrail
The interface is simple and clutter free, That Makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly since it consists of an Intuitive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you never have to trawl through pages of choices searching for the proper action, making it suitable for those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately which means you create complex and dynamic automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive layout enables you to organize your automation in such a way so that you know it.
Bunch of useful templates
The service includes email templates for newsletters and emails that Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a few clicks.
No technical knowledge needed
Users do not need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, as always.
But even the least tech-savvy user can use the software easily, Ensuring you won’t need to hire additional staff or spend time training your current workforce.
ActiveTrail offers a transparent pricing grade where every single Functionality can be found across every single tier. Users don’t need to worry about not accessing key attributes for picking a more affordable price program.
The pricing depends upon the Amount of contacts that the Company wants to Contact, starting at $7 for up to 500 contacts. Silverpop Email Marketing
The email and SMS packages have their own different pricing versions. These are one off payments where consumers get a set amount of emails or SMS to ship to get a set price, which is beneficial for companies looking to perform just one email or SMS burst. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and large companies.
This software solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of more advanced solutions, like polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster emotional bonds with present and Prospective clients, which is very important to company looking to build their customer base and expand the reach of their own brand. With reduced costs and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.