Why Move With ActiveTrail Simple Marketing Platform
ActiveTrail.com does not require Any sort of marketing or tech expertise, as well as a first-time consumer can easily walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a good option if you’re trying to start a message effort but you’re worried your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and if, and helps you adjust accordingly, so that messages sent to your contacts move out in the time of day when they are most-likely to get started. Simple Marketing Platform
The platform also allows you to Heavily customize the messages so they do not come off as form letters or spam, and contains detailed reports and analysis on your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), helping you stay informed about the type of personal interactions which are so crucial for a business. ActiveTrail.com offers a free 30-day trial, so there’s little to lose by choosing it for a test run.
Small and medium size companies, that are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that manage many accounts, and searching for custom features for their needs.
Ecommerce businesses and internet shops.
Marketers that wish to automate their customer journeys.
Benefits and Cons
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat restricted collection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
No one would suggest working ad Campaigns solely by email nowadays, especially with virtually everyone carrying out a intelligent phone together at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
Together with ActiveTrail you can make Online surveys to your customers to give you feedback, assisting you to develop better campaigns. It is also good at integrating other applications in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to navigate.
Setting up triggered mails is a Great way to ensure automated interaction with customers anytime they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Simple to create and can be integrated in numerous ways in your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has employed a easy website builder. It allows you to easily import your contacts or enter them manually, and walks you through each process. When you hit “make an email” you receive 5 choices — routine email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, Template heaps with an easily customizable box of alternatives. Here you are able to upload images and make a gallery on your account that you readily pull images from in the future. Simple Marketing Platform
The shipping options are easy to Arrange based on contact lists that you can update at will. This permits you to make many versions of a targeted campaign for multiple lists of individuals with various traits and interests, which you may monitor through ActiveTrail’s analytics system.
This same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there isn’t much selection, especially compared to site builder websites that offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Variety of choices.
The platform allows you to save Your templates for later repeat use. The templates include blank or very threadbare ones into more colorful and lively presentations. You will find templates suited for makeup companies appearing to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photographs and simple, even generic layouts, but every alternative is extremely customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered effectively. A customer service query sent through the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the same period was also answered 4 hours afterwards.
Regardless of the topic at hand, The client support answers were kind, helpful, and asked for clarifications to ensure they are of more assistance.
Nevertheless, in comparison to other technology Websites, ActiveTrail’s customer service might leave something to be wanted. There is no live chat window 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective tool for discovering when and how each and every contact reads emails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two and use the system to personalize the messages to your clients.
Their autoresponder and event Mails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and so on. The tripping emails also give customers a way to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited equally to little boutique businesses that has a small number of customers to contact, and massive corporations that can scale to massive plans. The user has the leeway to choose which program works best for them.
The landing page creator is a Great way to produce a special promotional site for one-off events or revenue, and with the website’s poll and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then integrate that data in future campaigns.
With ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their needs better. Simple Marketing Platform
Designing and publishing a survey is a simple and straightforward process. Pick the query types and fill in the particulars. ActiveTrail takes care of everything else. You can incorporate your surveys in to your automation workflows.
Pick between open ended, solitary, multi-select and private info questions. Additionally, select private info, a matrix of selection and Net Promoter Score (NPS) which gives you a general index of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use powerful editing programs. Start by picking from one of the most popular pre-made templates categorized by purpose and context, such as fresh tech merchandise, restaurant advertising or holiday advertising.
At this phase, half of this job has been performed for you. All you Need to do is edit the text and graphics to fit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, images, sign-up types, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your own creations. Save cubes as a template for later use.
ActiveTrail has a comprehensive list of all integrations that greatly enhances The usefulness of this service. Here are a Few of the most common integrations:
· Twitter — Add an ActiveTrail registration form to your site, which adds users to the ActiveTrail recipient listing, ultimately raising the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be tricky to find, like the number of contacts opening your emails, their demographics or the percentage of contacts creating a buy.
· Facebook Lead Ads — Email contacts that have completed a Facebook registration form. In addition, incorporate social networking cubes to your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another route for communication readers. This is particularly significant with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email advertising campaign. There’s the added functionality to program the when you want to send the SMS effort, making sure it reaches your customers at the best time.
ActiveTrail offers a substantial variety of options for marketing Automation, ensuring you engage with customers on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you might want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, a touch or clicking onto a hyperlink.
Every template is fully customizable, and you can create your own Automation completely from scratch. Simple Marketing Platform
Every automation process has a start and end, but in between, pick As many or as little actions as required. You can do just about whatever; for example, make an automation to send subscribers an email in their birthdays, then after a timed delay of your choosing, another email may be sent that reminds contacts to get products they have in their basket.
Several innovative functions Makes your life easier when importing data.
Among the very useful is that the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily lets you update existing contact information without having to edit and find individual contacts.
Another excellent source for touch import management is the import History section, which provides you an overview of all imported contacts. From here, ascertain how many contacts were added, deleted, updated, as well as how many mistakes there were during the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Chance to rapidly fix the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all of which are obviously segmented.
The editing interface is remarkably user-friendly since it consists of an Instinctive visual pipeline which designed with brevity in mind.
You are never more than 2-3 clicks away from adding a second step to your Automation process, and you don’t ever need to trawl through pages of choices searching for the appropriate action, making it suitable for those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately meaning you create complex and lively automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive layout enables you to organize your automation in this manner so you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails which Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge required
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, as always.
However, the least tech-savvy user can use the applications readily, Ensuring you won’t have to employ additional staff or spend time training your current workforce.
ActiveTrail offers a transparent pricing grade where every single Functionality can be found across every single tier. Users do not have to fret about not obtaining key features for choosing a cheaper price program.
The pricing is based on the Amount of contacts that the business wants to Contact, beginning at $7 for up to 500 contacts. Simple Marketing Platform
The email and SMS bundles have their own independent pricing models. These are one off payments where users get a fixed quantity of mails or SMS to send to get a set cost, which is useful for companies looking to do a single email or SMS blast. For emails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive companies.
This program solution melts the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. In addition, make use of more advanced solutions, such as polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost psychological bonds with present and Prospective customers, which is very important to company seeking to build their customer base and expand the reach of their own brand. With reduced costs and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.