Why Move With ActiveTrail Squarespace Email Marketing Automation
ActiveTrail.com doesn’t require Any sort of advertising or tech expertise, as well as a first-time user can walk through the dash and construct messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re looking to initiate a message campaign but you are concerned your emails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and when, and enables you adjust so, so that messages delivered to your contacts move out in the time of day when they’re most-likely to get started. Squarespace Email Marketing Automation
The platform also allows you to Heavily personalize the messages so that they do not come off as type letters or spam, and includes detailed reports and analysis in your own messages. The autoresponder helps you schedule future messages to contacts (for birthdays and so on ), assisting you to stay informed about the type of personal interactions which are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by choosing it for a test run.
Small and medium size businesses, that are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies that manage multiple accounts, and looking for custom features for their needs.
Ecommerce companies and internet stores.
Marketers who want to automate their customer journeys.
Advantages and Cons
Landing webpage builder
Easy to use
Responsive customer service
Somewhat restricted collection of available templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Choose ActiveTrail
No one would suggest working ad Campaigns solely by email these days, especially with virtually everyone carrying out a intelligent phone together at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, immediate notes.
With ActiveTrail you can make Online surveys for your clients to give you feedback, helping you develop better campaigns. It is also effective at integrating other programs in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to navigate.
Setting up triggered emails is a Great way to guarantee automated interaction with customers whenever they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Simple to create and can be integrated in numerous ways in your newsletters and email. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has used a simple website builder. It allows you to easily import your contacts enter them manually, and walks you through each process. When you hit on”create an email” you receive 5 options — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), along with RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your selection, Template loads with an easily customizable box of options. Here you can upload images and create a gallery in your account that you readily pull pictures from in the future. Squarespace Email Marketing Automation
The shipping options are easy to Arrange based on contact lists that you can upgrade at will. This permits you to make multiple versions of a targeted effort for multiple lists of individuals with different traits and interests, which you may track through ActiveTrail’s analytics program.
This Exact Same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there isn’t much selection, especially not compared to site builder websites that offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of options.
The platform Permits You to save Your templates for later repeat usage. The templates range from sterile or quite threadbare ones to more colorful and dynamic demonstrations. You will find templates suited for makeup companies appearing to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings seem to rely Marginally heavily on stock photos and simple, even generic designs, but each alternative is extremely customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing in regards to your business’s promotions. Queries sent to ActiveTrail’s customer service agents were answered effectively. A customer support query sent via the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at the same period was answered 4 hours afterwards.
Irrespective of the topic at hand, The client support responses were kind, helpful, and asked for clarifications so that they are of more help.
Nevertheless, in comparison to other technology Websites, ActiveTrail’s customer support may leave something to be desired. There is no live chat window 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive delivery Is a great tool for discovering when and how each and every contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with a first campaign or two, and then use the machine to personalize the messages for your customers.
Their autoresponder and occasion Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and the like. The triggering emails also give customers a means to reach out to customers if/when they decide to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to small boutique businesses with a small number of customers to contact, and large corporations that can scale up to enormous plans. The consumer has the leeway to choose which program works best for them.
The landing page founder is a Great way to produce a distinctive promotional site for one-off events or revenue, and with the site’s poll and polling tools, message recipients have the capacity to weigh in about what works and does not –and then incorporate that data in future attempts.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Squarespace Email Marketing Automation
Designing and publishing a questionnaire is a simple and straightforward process. Pick the question types and fill in the particulars. ActiveTrail manages everything else. You are able to incorporate your polls into your automation workflows.
Pick between open-ended, solitary, multi-select and private info questions. In addition, select personal information, a matrix of choice and Net Promoter Score (NPS) which gives you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart using simple powerful editing tools. Begin by selecting from one of those well-designed pre-made templates categorized by purpose and context, such as new tech merchandise, restaurant advertising or vacation advertising.
At this phase, half of this work has already been performed for you. All you Need to do is edit the text and images to fit your business.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, images, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them in your own creations. Save cubes as a template for later use.
ActiveTrail has a comprehensive list of all integrations that significantly enhances The utility of the service. Here are some of the most Frequent integrations:
· WordPress — Add an ActiveTrail registration type into your site, which automatically adds users to the ActiveTrail recipient list, ultimately raising the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to discover, such as the amount of contacts opening your mails, their demographics or the percentage of contacts creating a purchase.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration type. Additionally, integrate social networking cubes to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another route for communicating readers. This is very significant with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and much like Establishing an email advertising campaign. There is added functionality to program the when you would like to send the SMS effort, ensuring it reaches your clients at the best time.
ActiveTrail Provides a Considerable number of options for promotion Automation, ensuring you engage with clients on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Activates you might want to send an email for, such as a contact unsubscribing, a contact celebrating their birthday, either a touch or clicking on a link.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Squarespace Email Marketing Automation
Every automation process has a beginning and end, but in between, select As many or as few activities as required. You can do just about anything; for example, create an automation to send subscribers an email in their birthdays, then following a timed delay of your choosing, yet another email could be sent that reminds contacts to get products that they have in their own basket.
Several advanced functions Makes your life easier when importing data.
Among the most useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it readily enables you to update existing contact info without needing to edit and find individual contacts.
Another excellent source for contact import direction is that the import Background section, which gives you an overview of all imported contacts. From here, ascertain how many contacts have been added, updated, deleted, as well as how many mistakes there were throughout the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Chance to quickly fix the matter.
Benefits of ActiveTrail
The interface is simple and clutter free, which makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all which are obviously segmented.
The editing interface is remarkably user-friendly since it consists of an Instinctive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation process, and you don’t ever have to trawl through pages of choices looking for the proper action, which makes it suitable for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately which means you create complex and lively automations with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive design enables you to organize your automation in such a way so you know it.
Bunch of useful templates
The service comes with email templates for emails and newsletters that Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, too.
But the least tech-savvy user can use the applications readily, Selecting you won’t need to employ extra staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing grade at which each single Performance can be found across every single tier. Users don’t need to fret about not accessing key features for picking a cheaper price plan.
The pricing is based on the Amount of contacts that the business wants to Contact, beginning at $500 for up to 500 contacts. Squarespace Email Marketing Automation
The email and SMS packages have their own independent pricing models. All these are one off payments where users get a fixed quantity of emails or SMS to send for a set price, which is beneficial for companies looking to do a single email or SMS burst. For mails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive companies.
This program solution knocks down the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. In addition, make use of more advanced solutions, like polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost emotional bonds with existing and Prospective customers, which is important for business looking to build their client base and expand the range of their brand. With reduced prices and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to sign up for ActiveTrail today.