Why Go With ActiveTrail The Best Email Marketing Automation Software
ActiveTrail.com does not require Any sort of marketing or tech expertise, and even a first-time consumer can walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to initiate a message effort but you are worried your mails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and if, and helps you adjust so, so that messages delivered to your contacts move out at the time of day when they are most-likely to get started. The Best Email Marketing Automation Software
The system also allows you to Heavily customize the messages so they do not come off as form letters or spam, and contains detailed reports and analytics in your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), helping you keep up with the type of personal interactions that are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, so there is little to lose by choosing it for a test run.
Small and medium size companies, that are looking for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that manage multiple accounts, and searching for custom features for their demands.
Ecommerce businesses and internet stores.
Marketers who want to automate their client travels.
Advantages and Disadvantages
Landing webpage builder
Easy to use
Responsive customer service
Somewhat restricted collection of available templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer service
Compliant with junk regulations
More Reasons to Select ActiveTrail
No one would suggest working ad Campaigns solely by email nowadays, particularly with virtually everyone carrying a smart phone together at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with fast, immediate notes.
Together with ActiveTrail you can create Online surveys to your customers to give you feedback, helping you develop better campaigns. It’s also effective at integrating different programs in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered mails is a Great way to guarantee automatic interaction with clients whenever they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Simple to create and can be integrated in numerous manners on your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a easy site builder. It allows you to easily import your contacts or enter them manually, and walks you through every procedure. When you hit on”make an email” you receive 5 options — regular email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), along with RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, Template heaps with an easily customizable box of options. Here you are able to upload images and create a gallery on your account that you readily pull images from in the future. The Best Email Marketing Automation Software
The sending options are easy to Arrange according to contact lists that you can upgrade at will. This allows you to make many variations of a targeted campaign for multiple lists of people with different traits and interests, which you may track through ActiveTrail’s analytics system.
This Exact Same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much selection, especially compared to website builder websites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of options.
The platform allows you to save Your templates for later repeat usage. The templates range from blank or quite threadbare ones to more vibrant and lively presentations. There are templates suited to cosmetics companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photographs and simple, even generic designs, but each alternative is extremely customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no small thing when it comes to your company’s promotions. Queries delivered to ActiveTrail’s customer service representatives were answered efficiently. A customer support query sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at precisely the exact same period was also answered 4 hours later.
Regardless of the topic at hand, The client support responses were kind, helpful, and asked for clarifications to ensure they are of more help.
That said, in comparison to other technology Websites, ActiveTrail’s customer support may leave something to be desired. There’s not any live chat window 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive delivery Is a great instrument for determining when and how each and every contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with an initial campaign or two, and then use the system to customize the messages for your clients.
Their autoresponder and event Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and the like. The tripping emails also give customers a way to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique businesses that has a few of customers to contact, and massive corporations who can scale up to massive plans. The user has the leeway to choose which plan works best for them.
The landing page founder is a Great way to produce a distinctive promotional site for one-off events or sales, and with the website’s poll and polling tools, message recipients possess the means to weigh in about what works and does not –and then integrate that data from future campaigns.
With ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. The Best Email Marketing Automation Software
Designing and publishing a questionnaire is an easy and straightforward procedure. Select the query types and fill in the details. ActiveTrail manages everything else. You are able to incorporate your polls into your automation workflows.
Choose between open ended, solitary, multi-select and personal info questions. In addition, select personal info, a matrix of choice and Net Promoter Score (NPS) that provides you an overall index of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use powerful editing programs. Start by picking from one of the most popular pre-made templates categorized with purpose and context, such as new technology product, restaurant promotion or holiday advertising.
At this stage, half of the job has already been performed for you. All you Need to do is edit the text and graphics to fit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, pictures, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them into your own creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of all integrations that significantly enhances The usefulness of the service. Here are a Few of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration type into your site, which automatically adds customers to the ActiveTrail recipient list, finally increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to find, such as the number of contacts opening your mails, their demographics or the proportion of contacts making a purchase.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration type. Additionally, integrate social networking cubes to your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another route for communication readers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and similar to Establishing an email marketing campaign. There is the added functionality to schedule the when you would like to send the SMS campaign, ensuring it reaches your customers at the best time.
ActiveTrail offers a substantial number of options for marketing Automation, ensuring you engage with customers on a personal level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you might want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, either a touch or clicking onto a link.
Each template is fully customizable, and you can create your personal Automation completely from scratch. The Best Email Marketing Automation Software
Every automation procedure has a start and end, but in between, pick As many or as little activities as required. You can do just about whatever; for instance, create an automation to send subscribers an email in their birthdays, then following a timed delay of your choice, another email may be sent which reminds contacts to get goods that they have in their basket.
Several advanced functions Makes your life easier when importing data.
One of the very useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it easily lets you upgrade existing contact information without needing to edit and find individual contacts.
Another Superb resource for touch import direction is that the import History section, which gives you an overview of all imported contacts. From here, ascertain how many contacts were added, deleted, updated, and even how many errors there were during the importation procedure.
Errors rows and incorrect formatting are flagged up giving you the Chance to rapidly repair the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly since it consists of an Intuitive visual pipeline which designed with brevity in mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation process, and you never need to trawl through pages of choices looking for the appropriate action, making it suitable for those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately which means you create complicated and lively automation with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive design enables you to plan your automation in this manner so that you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an advantage, too.
But even the least tech-savvy user can use the applications easily, Ensuring you won’t need to employ additional staff or spend time training your current workforce.
ActiveTrail Provides a transparent pricing tier at which each single Functionality is available across every single tier. Users do not have to fret about not obtaining key features for choosing a cheaper price plan.
The pricing is based on the number of contacts the Company wants to Contact, beginning at $500 for up to 500 contacts. The Best Email Marketing Automation Software
The email and SMS bundles have their own independent pricing models. These are one off payments where users receive a fixed quantity of emails or SMS to send to get a set price, which is useful for businesses looking to do a single email or SMS burst. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and large companies.
This software solution melts the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. Additionally, make use of more advanced solutions, such as polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster psychological bonds with present and Prospective customers, which is important for company looking to construct their customer base and expand the reach of their brand. With low prices and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
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