Why Go With ActiveTrail Top 10 Marketing Automation Vendors
ActiveTrail.com does not require Any sort of advertising or tech expertise, and even a first-time user can easily walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to start a message campaign but you’re concerned your emails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the mails and if, and enables you adjust so, so that messages delivered to your contacts go out in the time of day when they’re most-likely to get started. Top 10 Marketing Automation Vendors
The platform also allows you to Heavily customize the messages so that they don’t come off as form letters or spam, and includes detailed reports and analysis in your own messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), assisting you to stay informed about the sort of personal interactions which are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by taking it for a test run.
Small and medium size businesses, who are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies that manage multiple accounts, and searching for custom features for their needs.
Ecommerce companies and online stores.
Marketers that want to automate their client journeys.
Advantages and Disadvantages
Landing webpage builder
Easy to use
Responsive customer service
Somewhat limited Selection of available templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with junk regulations
More Reasons to Choose ActiveTrail
No one would indicate operating ad Campaigns exclusively by email these days, particularly with virtually everybody carrying out a intelligent phone together at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with fast, immediate notes.
Together with ActiveTrail you can make Online surveys to your clients to give you feedback, assisting you to develop superior campaigns. It’s also good at incorporating other programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to navigate.
Setting up triggered emails is a Great way to guarantee automated interaction with clients anytime they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up forms are Simple to create and can be incorporated in numerous ways in your newsletters and email. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a simple website builder. It enables you to easily export your contacts or enter them manually, and walks you through each procedure. When you hit “make an email” you get 5 options — regular email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on particular dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your choice, a template loads with an easily customizable box of alternatives. Here you are able to upload pictures and create a gallery in your account which you easily pull images from in the future. Top 10 Marketing Automation Vendors
The shipping options are easy to Arrange according to contact lists that you can upgrade at will. This permits you to create many variations of a targeted effort for numerous lists of people with different traits and interests, which you can track through ActiveTrail’s analytics system.
The same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much selection, especially compared to website builder websites that offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of options.
The platform Permits You to save Your templates for later repeat usage. The templates include sterile or very threadbare ones into more colorful and lively presentations. You will find templates suited to cosmetics companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photos and easy, even generic designs, but each alternative is extremely customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no little thing in regards to your company’s promotions. Queries delivered to ActiveTrail’s customer support agents were answered effectively. A customer support question sent through the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the same period was answered 4 hours later.
Irrespective of the topic at hand, The customer support responses were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
Nevertheless, in comparison to other tech Websites, ActiveTrail’s customer service might leave something to be wanted. There is not any live chat window 24/7, 1-800 hotline to contact from the warmth of the moment.
ActiveTrail’s predictive delivery Is a great instrument for discovering when and how each and every contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can test out what works with an initial campaign or two, and use the system to personalize the messages for your clients.
Their autoresponder and occasion Emails take the brainwork out of keeping up with customers’ birthdays, anniversaries, vacations and so on. The tripping emails also give customers a means to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited equally to small boutique businesses with a few of clients to contact, and large corporations who can scale up to massive plans. The consumer has the leeway to choose which plan works best for them.
The landing page founder is a Great way to create a distinctive promotional site for one-off events or revenue, and with the website’s survey and polling tools, message recipients have the capacity to weigh in about what works and doesn’t–and then integrate that data from future attempts.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their needs better. Top 10 Marketing Automation Vendors
Designing and publishing a survey is an easy and straightforward procedure. Select the query types and fill in the details. ActiveTrail takes care of everything else. You can integrate your surveys in to your automation workflows.
Pick between open ended, single, multi-select and private info questions. In addition, select personal information, a matrix of selection and Net Promoter Score (NPS) which provides you a general index of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use powerful editing tools. Begin by picking from one of the most popular pre-made templates categorized with context and purpose, such as fresh tech merchandise, restaurant advertising or vacation advertisement.
At this phase, half of this work has been performed for you. All you Have to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, images, sign-up forms, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your creations. Save blocks as a template for later use.
ActiveTrail has an exhaustive list of integrations that greatly enhances The utility of the service. Here are a Few of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration type into your site, which adds customers to the ActiveTrail recipient list, finally increasing the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be tricky to discover, like the amount of contacts opening your mails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration form. Additionally, incorporate social networking cubes into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another route for communication readers. This is particularly significant with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and much like Establishing an email advertising campaign. There is the added functionality to program the when you would like to send the SMS effort, ensuring it reaches your customers at the most optimal time.
ActiveTrail Provides a Considerable number of solutions for promotion Automation, making sure you engage with clients on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you may want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, either a contact or clicking onto a hyperlink.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Top 10 Marketing Automation Vendors
Every automation process has a start and end, but in between, pick As many or as few actions as required. You can do just about whatever; for example, create an automation to send subscribers an email on their birthdays, then after a timed delay of your choosing, yet another email could be sent that reminds contacts to buy goods they have in their basket.
Several innovative functions Makes your life easier when importing data.
Among the very useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily lets you upgrade existing contact info without having to edit and find individual contacts.
Another excellent source for contact import management is the import History section, which gives you a synopsis of imported contacts. From here, determine how many contacts were inserted, updated, deleted, as well as how many mistakes there were during the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Opportunity to quickly fix the issue.
Advantages of ActiveTrail
The interface is straightforward and clutter free, That Makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all of which are obviously segmented.
The editing interface is remarkably user-friendly since it consists of an Intuitive visual pipeline which designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever have to trawl through pages of choices looking for the proper action, which makes it suitable for all those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately which means you create complicated and dynamic automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive layout enables you to organize your automation in such a manner so that you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a few clicks.
No technical knowledge required
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, too.
However, even the least tech-savvy user can use the software readily, Selecting you won’t need to employ extra staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing tier where every single Functionality is available across each and every tier. Users don’t need to fret about not accessing key attributes for picking a more affordable price plan.
The pricing is based on the number of contacts the Company wants to Contact, beginning at $500 for up to 500 contacts. Top 10 Marketing Automation Vendors
The email and SMS bundles have their own different pricing versions. All these are one off payments where consumers receive a set amount of emails or SMS to send to get a set price, which is beneficial for companies seeking to perform just one email or SMS blast. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive businesses.
This program solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of advanced solutions, like polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps boost psychological bonds with present and Prospective clients, which is important for company looking to construct their customer base and expand the reach of their brand. With reduced prices and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.