Why Go With ActiveTrail Top Marketing Automation Platforms
ActiveTrail.com does not require Any kind of marketing or tech expertise, and even a first-time consumer can easily walk through the dash and construct messages on simple, elegant templates. ActiveTrail is a good alternative if you’re trying to start a message effort but you are worried your emails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust so, so that messages sent to your contacts move out at the right time of day when they are most-likely to get started. Top Marketing Automation Platforms
The platform also allows you to Heavily personalize the messages so that they don’t come off as type letters or spam, and includes detailed reports and analysis on your own messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and so on ), helping you stay informed about the sort of personal interactions that are so important for a business. ActiveTrail.com offers a free 30-day trial, so there is little to lose by choosing it for a test run.
Small and medium size businesses, that are looking for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which manage multiple accounts, and looking for custom features for their needs.
Ecommerce companies and online stores.
Marketers who want to automate their customer journeys.
Benefits and Disadvantages
Landing page builder
Easy to use
Responsive customer service
Somewhat limited Selection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign founder
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would indicate working ad Campaigns exclusively by email nowadays, particularly with virtually everyone carrying out a intelligent phone with them at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with quick, immediate notes.
Together with ActiveTrail you can make Online surveys to your customers to give you feedback, helping you develop superior campaigns. It is also effective at integrating different applications in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to navigate.
Setting up triggered mails is a Great way to ensure automated interaction with clients whenever they leave a message listing, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be incorporated in multiple manners on your newsletters and email. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has used a simple website builder. It allows you to easily export your contacts or enter them manually, and walks you through each procedure. When you hit “create an email” you get 5 choices — routine email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on particular dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, a template loads with an easily customizable box of alternatives. Here you can upload images and create a gallery in your account which you readily pull pictures from later on. Top Marketing Automation Platforms
The sending alternatives are easy to Arrange according to contact lists which you can upgrade at will. This allows you to make multiple variations of a targeted campaign for numerous lists of people with different traits and interests, which you may track through ActiveTrail’s analytics program.
This Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much variety, especially not compared to website builder websites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a fair Variety of choices.
The platform allows you to save Your templates for later repeat usage. The templates range from blank or quite threadbare ones to more vibrant and lively presentations. There are templates suited for cosmetics companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and simple, even generic designs, but each alternative is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing when it comes to your company’s promotions. Queries delivered to ActiveTrail’s customer service agents were answered efficiently. A customer support query sent via the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at precisely the exact same time was answered 4 hours afterwards.
Regardless of the topic at hand, The customer service responses were kind, helpful, and asked for clarifications to ensure they could be of more help.
That said, compared to other tech Websites, ActiveTrail’s customer support may leave something to be desired. There is no live chat window 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective tool for determining when and how each and every contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two, and use the system to personalize the messages for your customers.
Their autoresponder and occasion Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and the like. The tripping emails also give users a means to reach out to customers if/when they decide to go out.
ActiveTrail’s competitive pricing Plans are well-suited equally to little boutique businesses that has a few of clients to contact, and large corporations who can scale up to enormous plans. The consumer has the leeway to choose which program works best for them.
The landing page creator is a Fantastic way to produce a distinctive promotional site to get one-off events or sales, and with the site’s survey and polling tools, message recipients have the capacity to weigh in about what works and does not –and then integrate that data in future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Top Marketing Automation Platforms
Designing and publishing a questionnaire is an easy and straightforward procedure. Select the query types and fill in the particulars. ActiveTrail takes care of everything else. You are able to integrate your surveys into your automation workflows.
Pick between open ended, solitary, multi-select and private info questions. In addition, select private information, a matrix of choice and Net Promoter Score (NPS) that provides you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart with simple powerful editing tools. Start by selecting from among the most popular pre-made templates categorized with context and purpose, such as new tech product, restaurant promotion or holiday advertisement.
At this phase, half of the job has already been performed for you. All you Need to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ which are essentially micro-templates Like blocks of text, images, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of all integrations that greatly enhances The utility of the ceremony. Here are some of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration type into your blog, which automatically adds users to the ActiveTrail recipient listing, ultimately raising the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be tricky to find, such as the number of contacts opening your emails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration type. In addition, incorporate social network blocks into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another avenue for communication readers. This is very significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Establishing an email marketing campaign. There’s added functionality to program the when you want to send the SMS effort, making sure it reaches your clients at the best time.
ActiveTrail offers a Considerable number of solutions for marketing Automation, ensuring you engage with customers on a personal level, while also preventing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, either a touch or clicking onto a link.
Every template is fully customizable, and you can create your personal Automation entirely from scratch. Top Marketing Automation Platforms
Every automation process has a start and end, but in between, select As many or as few activities as required. You can do just about anything; for instance, make an automation to send readers an email in their birthdays, then following a timed delay of your choice, another email may be sent that reminds contacts to buy products they have in their basket.
Several advanced functions Makes your life easier when importing data.
Among the most useful is the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily lets you upgrade existing contact information without needing to find and edit individual contacts.
Another excellent resource for contact import direction is that the import History section, which provides you an overview of imported contacts. From here, ascertain how many contacts were inserted, deleted, updated, and even how many errors there were during the importation process.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to quickly repair the issue.
Benefits of ActiveTrail
The interface is simple and clutter free which makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly as it comprises of an Instinctive visual pipeline which designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever have to trawl through pages of options searching for the proper action, which makes it suitable for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complex and dynamic automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive layout enables you to organize your automation in such a manner so you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge needed
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, too.
However, even the least tech-savvy user can use the applications readily, Ensuring you won’t need to employ additional staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing tier where each single Functionality is available across every single tier. Users do not have to worry about not obtaining key features for choosing a cheaper price program.
The pricing is based on the number of contacts the Company wants to Contact, starting at $7 for up to 500 contacts. Top Marketing Automation Platforms
The email and SMS packages have their own independent pricing models. All these are one off payments where consumers receive a fixed quantity of mails or SMS to send for a set price, which is useful for companies seeking to perform just one email or SMS burst. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive companies.
This software solution melts the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. Additionally, make use of more advanced solutions, such as polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps boost psychological bonds with present and Prospective clients, which is important for business looking to construct their client base and expand the range of their own brand. With low prices and high usability, ActiveTrail is a great selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.