Why Go With ActiveTrail Topica
ActiveTrail.com does not need Any kind of advertising or tech expertise, as well as a first-time user can walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a good option if you’re trying to initiate a message campaign but you’re worried your mails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the mails and when, and enables you adjust so, so that messages sent to your contacts move out at the time of day when they are most-likely to get started. Topica
The system also allows you to Heavily customize the messages so that they do not come off as type letters or spam, and includes detailed reports and analysis in your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), assisting you to stay informed about the type of personal interactions which are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size companies, that are looking for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that handle multiple accounts, and looking for custom features for their needs.
Ecommerce businesses and online shops.
Marketers who want to automate their client journeys.
Advantages and Disadvantages
Landing webpage builder
Easy to use
Responsive customer service
Somewhat restricted Selection of accessible templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer service
Compliant with spam regulations
More Reasons to Choose ActiveTrail
No one would suggest working ad Campaigns exclusively by email these days, particularly with virtually everyone carrying out a intelligent phone together at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
Together with ActiveTrail you can make Online surveys to your customers to give you feedback, helping you develop superior campaigns. It is also good at incorporating different programs in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to navigate.
Setting up triggered mails is a Great way to ensure automated interaction with clients anytime they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Easy to make and can be incorporated in multiple manners on your email and newsletters. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a simple website builder. It enables you to easily export your contacts or enter them manually, and walks you through each procedure. When you hit on”create an email” you receive 5 choices — regular email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, a template loads with an easily customizable box of alternatives. Here you are able to upload pictures and create a gallery in your account that you readily pull images from later on. Topica
The sending alternatives are easy to Arrange according to contact lists that you can upgrade at will. This allows you to make many variations of a targeted campaign for numerous lists of individuals with various traits and interests, which you can track through ActiveTrail’s analytics system.
The Exact Same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there is not much selection, especially compared to website builder sites that provide hundreds, even thousands of potential templates.
Nonetheless, there are a fair Variety of options.
The platform allows you to save Your templates for after repeat use. The templates include sterile or very threadbare ones to more vibrant and dynamic presentations. You will find templates suited for cosmetics companies appearing to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and simple, even generic designs, but every alternative is highly customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no little thing in regards to your company’s promotions. Queries sent to ActiveTrail’s customer support agents were answered efficiently. A customer service query sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at the same period was also answered 4 hours later.
Regardless of the Subject at hand, The customer support responses were kind, helpful, and asked for clarifications so that they are of more assistance.
Nevertheless, compared to other technology Websites, ActiveTrail’s customer service may leave something to be desired. There’s not any live chat window or 24/7, 1-800 hotline to contact in the heat of the moment.
ActiveTrail’s predictive delivery Is an effective tool for determining when and how each contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two, and use the system to personalize the messages to your customers.
Their autoresponder and occasion Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, holidays and the like. The triggering emails also give customers a means to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited equally to small boutique business with a few of customers to contact, and large corporations that can scale to massive plans. The user has the leeway to decide which program works best for them.
The landing page creator is a Great way to create a distinctive promotional page for one-off events or revenue, and with the site’s poll and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then integrate that data from future attempts.
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their own needs better. Topica
Designing and publishing a survey is an easy and straightforward process. Select the query types and fill in the particulars. ActiveTrail manages everything else. You are able to integrate your polls into your automation workflows.
Pick between open ended, single, multi-select and personal info questions. In addition, select private information, a matrix of selection and Net Promoter Score (NPS) which provides you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart using simple powerful editing programs. Begin by picking from one of the well-designed pre-made templates categorized by purpose and context, such as fresh tech merchandise, restaurant promotion or holiday advertisement.
At this phase, half of the work has been done for you. All you Need to do is edit the text and images to fit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Like blocks of text, pictures, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them in your own creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The usefulness of the ceremony. Here are a Few of the most common integrations:
· WordPress — Add an ActiveTrail registration form to your site, which adds users to the ActiveTrail recipient listing, ultimately increasing the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your client list, giving you easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to find, such as the number of contacts opening your mails, their demographics or the percentage of contacts creating a buy.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration form. In addition, incorporate social network blocks into your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, giving you Another avenue for communication subscribers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email advertising campaign. There is the added functionality to program the when you want to send the SMS effort, making sure it reaches your clients at the most optimal time.
ActiveTrail Provides a substantial number of solutions for promotion Automation, ensuring you engage with customers on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Activates you might want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, either a touch or clicking onto a hyperlink.
Each template is fully customizable, and you can create your own Automation completely from scratch. Topica
Every automation process has a start and end, but in between, select As many or as few activities as required. You can do just about anything; for example, create an automation to send subscribers an email on their birthdays, then after a timed delay of your choice, another email could be sent that reminds contacts to buy goods that they have in their own basket.
Several innovative functions Makes your life easier when importing data.
One of the very useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily lets you upgrade existing contact information without needing to find and edit individual contacts.
Another excellent resource for contact import management is the import Background section, which gives you a synopsis of imported contacts. From here, ascertain how many contacts have been inserted, deleted, updated, as well as how many errors there were throughout the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Chance to rapidly repair the issue.
Benefits of ActiveTrail
The interface is simple and clutter free That Makes navigation A breeze. The dash features four large widgets for emailcontacts, landing pages and reports, all of which are obviously segmented.
The editing interface is remarkably user-friendly since it comprises of an Instinctive visual pipeline which designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever need to trawl through pages of options looking for the proper action, making it appropriate for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complicated and lively automations without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive layout enables you to organize your automation in such a way so that you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a few clicks.
No technical knowledge required
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, as always.
But even the least tech-savvy user can use the software easily, Ensuring you won’t need to employ extra staff or spend time training your existing workforce.
ActiveTrail Provides a transparent pricing grade at which every single Functionality can be found across every single tier. Users do not need to fret about not accessing key features for choosing a more affordable price program.
The pricing is based on the number of contacts the Company wants to Contact, starting at $7 for up to 500 contacts. Topica
The email and SMS bundles have their own independent pricing versions. These are one off payments where users receive a set amount of mails or SMS to send to get a set cost, which is useful for companies looking to perform a single email or SMS burst. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large businesses.
This program solution melts the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. Additionally, make use of advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost emotional bonds with existing and Prospective clients, which is important for business looking to build their client base and expand the range of their brand. With reduced prices and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to sign up for ActiveTrail today.