Why Move With ActiveTrail Types Of Email Marketing Automation
ActiveTrail.com does not need Any sort of advertising or tech experience, and even a first-time consumer can easily walk through the dashboard and construct messages on simple, elegant templates. ActiveTrail is a fantastic option if you’re trying to initiate a message effort but you’re concerned your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and when, and enables you adjust accordingly, so that messages delivered to your contacts go out in the time of day when they are most-likely to get started. Types Of Email Marketing Automation
The system also allows you to Heavily personalize the messages so they don’t come off as form letters or spam, and contains detailed reports and analytics on your own messages. The autoresponder helps you schedule future messages to contacts (for birthdays and so on ), helping you keep up with the sort of personal interactions which are so important for a business. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by taking it for a test run.
Small and medium size companies, that are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which manage multiple accounts, and looking for custom attributes for their demands.
Ecommerce companies and online shops.
Marketers that want to automate their customer journeys.
Advantages and Cons
Landing page builder
Effortless to use
Responsive customer service
Somewhat limited Selection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
No one would suggest operating ad Campaigns exclusively by email these days, especially with virtually everyone carrying out a intelligent phone with them at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with fast, instantaneous notes.
Together with ActiveTrail you can make Online surveys to your clients to give you feedback, helping you develop superior campaigns. It is also effective at integrating different programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to navigate.
Setting up triggered emails is a Great way to ensure automatic interaction with customers whenever they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be integrated in multiple manners in your newsletters and email. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has used a simple site builder. It enables you to easily export your contacts or enter them manually, and walks you through every procedure. When you hit “make an email” you get 5 choices — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your choice, a template heaps with an easily customizable box of alternatives. Here you can upload pictures and make a gallery in your account that you easily pull pictures from later on. Types Of Email Marketing Automation
The sending options are easy to Arrange according to contact lists that you can upgrade at will. This permits you to create multiple versions of a targeted campaign for multiple lists of individuals with different traits and interests, which you may monitor through ActiveTrail’s analytics program.
The same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much selection, especially not compared to site builder sites that offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of options.
The platform allows you to save Your templates for later repeat usage. The templates include blank or quite threadbare ones to more colorful and lively demonstrations. You will find templates suited for makeup companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Marginally heavily on stock photos and easy, even generic layouts, but every option is highly customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries sent to ActiveTrail’s customer service agents were answered efficiently. A customer service query sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the same period was answered 4 hours afterwards.
Regardless of the Subject at hand, The client service responses were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
That said, compared to other technology Websites, ActiveTrail’s customer service might leave something to be desired. There’s no live chat window 24/7, 1-800 hotline to contact from the warmth of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for discovering when and how each and every contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to test out what works with an initial campaign or two and then use the system to personalize the messages to your clients.
Their autoresponder and occasion Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and the like. The tripping emails also give users a means to reach out to clients if/when they decide to go out.
ActiveTrail’s competitive pricing Plans are well-suited equally to little boutique business that has a few of clients to contact, and massive corporations that can scale to massive plans. The user has the leeway to decide which program works best for them.
The landing page creator is a Fantastic way to produce a distinctive promotional site for one-off events or revenue, and with the website’s poll and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then incorporate that data from future attempts.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their own needs better. Types Of Email Marketing Automation
Designing and publishing a questionnaire is an easy and straightforward procedure. Select the question types and fill in the particulars. ActiveTrail manages everything else. You can integrate your surveys into your automation workflows.
Choose between open ended, solitary, multi-select and private info questions. Additionally, select personal info, a matrix of selection and Net Promoter Score (NPS) which provides you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use powerful editing tools. Begin by picking from among those well-designed pre-made templates categorized by purpose and context, such as new technology merchandise, restaurant promotion or holiday advertisement.
At this stage, half of this work has already been done for you. All you Have to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, images, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them into your own creations. Save blocks as a template for later usage.
ActiveTrail has a comprehensive list of all integrations that significantly enhances The usefulness of the ceremony. Here are a Few of the most common integrations:
· WordPress — Insert an ActiveTrail registration form into your site, which adds customers to the ActiveTrail recipient listing, finally increasing the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be tricky to discover, such as the amount of contacts opening your mails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Mail contacts that have completed a Facebook registration form. Additionally, integrate social network blocks into your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, providing you Another avenue for communication readers. This is particularly important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and much like Setting up an email advertising campaign. There is added functionality to schedule the when you would like to send the SMS campaign, ensuring it reaches your clients at the best time.
ActiveTrail offers a substantial variety of options for marketing Automation, ensuring you engage with clients on a personal level, while also preventing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Triggers you may want to send an email for, such as a contact unsubscribing, a touch celebrating their birthday, either a touch or clicking on a link.
Each template is fully customizable, and you can create your personal Automation completely from scratch. Types Of Email Marketing Automation
Every automation process has a beginning and end, but in between, select As many or as few actions as required. You can do just about anything; for instance, make an automation to send subscribers an email in their birthdays, then following a timed delay of your choosing, yet another email may be sent that reminds contacts to get goods they have in their own basket.
Several advanced functions Makes your life easier when importing data.
One of the very useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it readily enables you to upgrade existing contact info without having to edit and find individual contacts.
Another excellent source for contact import direction is that the import Background section, which provides you a synopsis of all imported contacts. From here, ascertain how many contacts were added, deleted, updated, as well as how many mistakes there were throughout the importation procedure.
Errors rows and incorrect formatting are flagged up giving you the Chance to rapidly repair the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free, That Makes navigation A breeze. The dashboard features four large widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly as it consists of an Intuitive visual pipeline that designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding another step to your Automation procedure, and you never have to trawl through pages of options looking for the proper action, which makes it suitable for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately which means you create complicated and lively automations without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive design enables you to organize your automation in such a manner so that you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, too.
However, even the least tech-savvy user can use the applications readily, Selecting you won’t have to hire extra staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing grade at which every single Functionality can be found across each and every tier. Users do not have to worry about not accessing key attributes for picking a more affordable price program.
The pricing depends upon the Amount of contacts that the Company wants to Contact, starting at $7 for up to 500 contacts. Types Of Email Marketing Automation
The email and SMS packages have their own independent pricing versions. All these are one off payments where users receive a set amount of emails or SMS to ship to get a set price, which is beneficial for companies looking to perform a single email or SMS blast. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and large businesses.
This program solution knocks down the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of more advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost psychological bonds with present and Prospective clients, which is very important to business looking to construct their client base and expand the range of their own brand. With reduced costs and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to sign up for ActiveTrail today.