Why Move With ActiveTrail What Does Marketing Automation Do
ActiveTrail.com does not need Any kind of advertising or tech expertise, as well as a first-time consumer can walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to initiate a message effort but you’re concerned your emails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust accordingly, so that messages delivered to your contacts move out in the right time of day when they’re most-likely to get started. What Does Marketing Automation Do
The system also allows you to Heavily customize the messages so they do not come off as form letters or spam, and contains detailed reports and analytics on your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), helping you keep up with the type of personal interactions that are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by choosing it for a test run.
Small and medium size companies, that are searching for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies that handle multiple accounts, and looking for custom attributes for their needs.
Ecommerce businesses and online shops.
Marketers who wish to automate their client journeys.
Advantages and Cons
Landing page builder
Easy to use
Responsive customer support
Somewhat restricted Selection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would suggest working ad Campaigns exclusively by email nowadays, particularly with virtually everyone carrying out a smart phone together at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with fast, immediate notes.
With ActiveTrail you can create Online surveys for your customers to give you feedback, assisting you to develop better campaigns. It’s also effective at incorporating other applications in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to browse.
Setting up triggered mails is a Great way to ensure automatic interaction with customers anytime they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be integrated in numerous ways on your newsletters and email. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has used a easy site builder. It allows you to easily import your contacts or enter them manually, and walks you through each procedure. When you hit on”make an email” you get 5 options — routine email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the person automatically on particular dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), and RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your selection, Template loads having an easily customizable box of alternatives. Here you can upload images and make a gallery on your account which you easily pull images from later on. What Does Marketing Automation Do
The sending options are easy to Arrange according to contact lists that you can upgrade at will. This permits you to create many versions of a targeted campaign for numerous lists of people with various traits and interests, which you can track through ActiveTrail’s analytics program.
The same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much variety, especially compared to site builder sites which offer hundreds, even thousands of potential templates.
Nonetheless, there are a fair Number of choices.
The platform Permits You to save Your templates for later repeat use. The templates include blank or very threadbare ones into more colorful and lively demonstrations. There are templates suited to cosmetics companies appearing to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and simple, even generic layouts, but every option is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing in regards to your company’s promotions. Queries delivered to ActiveTrail’s customer support representatives were answered effectively. A customer support query sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the same time was answered 4 hours later.
Irrespective of the topic at hand, The customer service answers were kind, helpful, and asked for clarifications to ensure they are of more help.
That said, compared to other tech Websites, ActiveTrail’s customer support might leave something to be wanted. There is no live chat window or 24/7, 1-800 hotline to contact from the warmth of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for determining when and how each contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two, and use the machine to customize the messages to your customers.
Their autoresponder and event Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and the like. The triggering emails also give customers a means to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique businesses that has a few of clients to contact, and large corporations that can scale up to enormous plans. The consumer has the leeway to choose which program works best for them.
The landing page founder is a Fantastic way to produce a special promotional site for one-off events or revenue, and with the site’s survey and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then integrate that data from future campaigns.
Together with ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their own needs better. What Does Marketing Automation Do
Designing and publishing a questionnaire is an easy and straightforward procedure. Pick the question types and fill in the details. ActiveTrail takes care of everything else. You are able to integrate your polls in to your automation workflows.
Choose between open ended, solitary, multi-select and personal info questions. Additionally, select private information, a matrix of selection and Net Promoter Score (NPS) that provides you a general index of consumer satisfaction.
ActiveTrail sets itself apart using simple robust editing programs. Begin by picking from one of the most popular pre-made templates categorized with context and purpose, such as fresh technology product, restaurant advertising or vacation advertisement.
At this phase, half of the job has already been performed for you. All you Need to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, images, sign-up types, and even buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your creations. Save blocks as a template for later usage.
ActiveTrail has a comprehensive list of integrations that greatly enhances The utility of the ceremony. Here are some of the most common integrations:
· Twitter — Add an ActiveTrail registration type to your blog, which adds users to the ActiveTrail recipient listing, ultimately raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be tricky to discover, such as the number of contacts opening your mails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration type. Additionally, incorporate social network blocks into your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another avenue for communicating subscribers. This is particularly significant with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and much like Setting up an email advertising campaign. There is added functionality to program the when you would like to send the SMS campaign, ensuring it reaches your clients at the most optimal time.
ActiveTrail Provides a substantial variety of solutions for marketing Automation, making sure you engage with clients on a personal level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, like a contact unsubscribing, a contact celebrating their birthday, either a touch or clicking onto a hyperlink.
Each template is fully customizable, and you can create your own Automation entirely from scratch. What Does Marketing Automation Do
Every automation process has a beginning and end, but in between, pick As many or as few activities as required. You can do just about anything; for instance, make an automation to send readers an email in their birthdays, then following a timed delay of your choosing, another email could be sent that reminds contacts to buy goods that they have in their own basket.
Several advanced functions Makes your life simpler when importing data.
One of the very useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it easily enables you to upgrade existing contact information without having to find and edit individual contacts.
Another excellent resource for touch import direction is that the import History section, which provides you an overview of all imported contacts. From here, ascertain how many contacts have been inserted, updated, deleted, and even how many errors there were throughout the importation process.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to rapidly repair the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free, That Makes navigation A breeze. The dashboard features four large widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly as it consists of an Instinctive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you never need to trawl through pages of options looking for the proper action, making it suitable for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately which means you create complex and dynamic automation with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive layout allows you to plan your automation in such a way so you understand it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No specialized knowledge required
Users do not need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an edge, too.
However, even the least tech-savvy user can use the applications easily, Ensuring you won’t need to employ extra staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing tier at which each single Functionality can be found across each and every tier. Users don’t need to worry about not accessing key attributes for choosing a cheaper price program.
The pricing is based on the Amount of contacts that the business wants to Contact, beginning at $500 for up to 500 contacts. What Does Marketing Automation Do
The email and SMS bundles have their own different pricing versions. All these are one off payments where consumers receive a fixed quantity of mails or SMS to ship to get a set price, which is beneficial for businesses seeking to perform just one email or SMS burst. For emails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and large businesses.
This software solution melts the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. In addition, make use of advanced solutions, like surveys, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster psychological bonds with present and Prospective clients, which is very important to company seeking to build their customer base and expand the reach of their own brand. With low prices and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.