Why Move With ActiveTrail What Is Email And Marketing Automation
ActiveTrail.com doesn’t need Any sort of marketing or tech expertise, as well as a first-time consumer can easily walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a fantastic option if you’re trying to initiate a message campaign but you’re concerned your emails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust so, so that messages sent to your contacts move out at the right time of day when they are most-likely to get started. What Is Email And Marketing Automation
The system also allows you to Heavily personalize the messages so they don’t come off as form letters or spam, and contains detailed reports and analytics on your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), helping you stay informed about the sort of personal interactions that are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by taking it for a test run.
Small and medium size companies, that are looking for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which manage multiple accounts, and looking for custom features for their needs.
Ecommerce companies and internet stores.
Marketers who wish to automate their customer journeys.
Advantages and Disadvantages
Landing webpage builder
Easy to use
Responsive customer support
Somewhat limited collection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer service
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would indicate working ad Campaigns exclusively by email these days, particularly with virtually everybody carrying a smart phone with them at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with quick, immediate notes.
With ActiveTrail you can make Online surveys to your clients to give you feedback, helping you develop superior campaigns. It’s also effective at incorporating other programs into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered mails is a Great way to ensure automated interaction with clients whenever they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be incorporated in multiple ways on your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has used a easy website builder. It enables you to easily export your contacts enter them manually, and walks you through every process. When you hit “make an email” you receive 5 choices — routine email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, Template loads having an easily customizable box of options. Here you are able to upload pictures and create a gallery on your account that you readily pull images from later on. What Is Email And Marketing Automation
The sending options are easy to Arrange based on contact lists which you can upgrade at will. This permits you to make many variations of a targeted effort for numerous lists of people with various traits and interests, which you can track through ActiveTrail’s analytics system.
This Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much variety, especially not compared to site builder sites which offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Variety of options.
The platform allows you to save Your templates for later repeat use. The templates include blank or quite threadbare ones into more vibrant and dynamic presentations. There are templates suited to cosmetics companies appearing to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and easy, even generic layouts, but each option is highly customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no little thing in regards to your company’s promotions. Queries delivered to ActiveTrail’s customer service representatives were answered effectively. A customer support query sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at the same time was answered 4 hours later.
Regardless of the topic at hand, The customer support answers were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
That said, in comparison to other tech Websites, ActiveTrail’s customer service may leave something to be wanted. There’s no live chat window 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive Shipping Is a great tool for discovering when and how each contact reads emails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two, and use the system to personalize the messages to your clients.
Their autoresponder and occasion Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and so on. The triggering emails also give customers a means to reach out to clients if/when they choose to go out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique business that has a few of customers to contact, and massive corporations who can scale to enormous plans. The user has the leeway to choose which program works best for them.
The landing page creator is a Great way to produce a special promotional page for one-off events or revenue, and with the site’s poll and polling tools, message recipients have the means to weigh in about what works and does not –and then integrate that data in future attempts.
Together with ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. What Is Email And Marketing Automation
Designing and publishing a questionnaire is a simple and straightforward procedure. Select the query types and fill in the particulars. ActiveTrail manages everything else. You can integrate your polls into your automation workflows.
Choose between open ended, single, multi-select and personal info questions. Additionally, select personal information, a matrix of selection and Net Promoter Score (NPS) which gives you an overall index of consumer satisfaction.
ActiveTrail sets itself apart using simple robust editing tools. Begin by selecting from one of those well-designed pre-made templates categorized by context and purpose, such as fresh tech product, restaurant advertising or vacation advertising.
At this phase, half of the work has already been done for you. All you Need to do is edit the text and images to suit your business.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, images, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The usefulness of this ceremony. Here are some of the most common integrations:
· WordPress — Insert an ActiveTrail registration form into your site, which automatically adds users to the ActiveTrail recipient listing, ultimately increasing the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your client list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to discover, like the amount of contacts opening your mails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Email contacts that have completed a Facebook registration type. Additionally, incorporate social networking cubes into your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communicating subscribers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email advertising campaign. There is the added functionality to schedule the when you want to send the SMS campaign, making sure it reaches your clients at the best time.
ActiveTrail offers a substantial number of options for promotion Automation, making sure you engage with clients on an individual level, while also freeing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you may want to send an email for, such as a contact unsubscribing, a contact celebrating their birthday, a touch or clicking onto a link.
Every template is fully customizable, and you can create your own Automation entirely from scratch. What Is Email And Marketing Automation
Every automation procedure has a beginning and end, but in between, select As many or as few actions as required. You can do just about whatever; for example, make an automation to send readers an email on their birthdays, then following a timed delay of your choice, another email could be sent that reminds contacts to get products they have in their basket.
Several advanced functions Makes your life simpler when importing data.
Among the very useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily lets you upgrade existing contact info without needing to find and edit individual contacts.
Another Superb source for touch import direction is the import History section, which provides you a synopsis of imported contacts. From here, ascertain how many contacts have been inserted, updated, deleted, as well as how many mistakes there were throughout the importation process.
Errors rows and incorrect formatting are flagged up providing you the Opportunity to rapidly repair the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly since it comprises of an Intuitive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding a second step to your Automation process, and you never have to trawl through pages of options looking for the appropriate action, which makes it suitable for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complex and dynamic automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your leisure. The non-restrictive layout enables you to plan your automation in such a way so you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a few clicks.
No technical knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, as always.
However, even the least tech-savvy user can use the software easily, Ensuring you won’t have to hire extra staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing tier at which each single Performance is available across each and every tier. Users do not have to worry about not accessing key attributes for picking a more affordable price plan.
The pricing depends upon the number of contacts the business wants to Contact, beginning at $7 for up to 500 contacts. What Is Email And Marketing Automation
The email and SMS packages have their own different pricing versions. These are one off payments where users get a fixed quantity of emails or SMS to send to get a set cost, which is beneficial for businesses looking to perform a single email or SMS burst. For mails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and large businesses.
This software solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of advanced solutions, like polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost emotional bonds with existing and Prospective clients, which is important for company looking to build their client base and expand the range of their brand. With low prices and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to sign up for ActiveTrail today.