Why Go With ActiveTrail What Is Email Marketing
ActiveTrail.com does not require Any sort of marketing or tech expertise, as well as a first-time consumer can easily walk through the dash and construct messages on easy, elegant templates. ActiveTrail is a good alternative if you’re trying to start a message campaign but you’re worried your emails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust so, so that messages sent to your contacts move out at the time of day when they’re most-likely to get opened. What Is Email Marketing
The system also allows you to Heavily customize the messages so that they do not come off as form letters or spam, and contains detailed reports and analytics in your own messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), assisting you to keep up with the type of personal interactions which are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, so there is little to lose by choosing it for a test run.
Small and medium size businesses, who are searching for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services which handle many accounts, and looking for custom attributes for their needs.
Ecommerce businesses and online shops.
Marketers that want to automate their customer journeys.
Benefits and Disadvantages
Landing page builder
Easy to use
Responsive customer support
Somewhat limited collection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would indicate operating ad Campaigns exclusively by email nowadays, particularly with virtually everyone carrying out a smart phone with them at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
Together with ActiveTrail you can create Online surveys to your clients to give you feedback, assisting you to develop superior campaigns. It is also effective at incorporating different applications in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered emails is a Great way to guarantee automatic interaction with customers anytime they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Simple to create and can be incorporated in multiple manners in your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has used a easy website builder. It enables you to easily import your contacts or enter them manually, and walks you through every procedure. When you hit on”make an email” you get 5 choices — regular email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), along with RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, a template loads with an easily customizable box of alternatives. Here you can upload images and create a gallery on your account which you easily pull images from later on. What Is Email Marketing
The sending alternatives are easy to Arrange according to contact lists that you can upgrade at will. This permits you to make many variations of a targeted campaign for multiple lists of people with different traits and interests, which you can monitor through ActiveTrail’s analytics program.
This same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there is not much variety, especially not compared to website builder sites that provide hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of options.
The platform Permits You to save Your templates for after repeat usage. The templates include blank or quite threadbare ones into more vibrant and lively demonstrations. You will find templates suited to makeup companies appearing to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and easy, even generic layouts, but each alternative is highly customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer service agents were answered effectively. A customer service question sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at the exact same time was also answered 4 hours afterwards.
Regardless of the topic at hand, The customer service responses were kind, helpful, and asked for clarifications so that they are of more help.
That said, in comparison to other tech Sites, ActiveTrail’s customer support might leave something to be desired. There is no live chat window 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive Shipping Is a great instrument for discovering when and how each and every contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two and then use the machine to personalize the messages to your clients.
Their autoresponder and event Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and so on. The triggering emails also give users a way to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to small boutique businesses with a small number of customers to contact, and large corporations who can scale up to enormous plans. The user has the leeway to decide which program works best for them.
The landing page creator is a Fantastic way to produce a distinctive promotional page for one-off events or sales, and with the website’s poll and polling tools, message recipients possess the means to weigh in about what works and doesn’t–and then incorporate that data in future campaigns.
With ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their own needs better. What Is Email Marketing
Designing and publishing a survey is an easy and straightforward procedure. Pick the query types and fill in the particulars. ActiveTrail takes care of everything else. You can incorporate your surveys in to your automation workflows.
Pick between open ended, solitary, multi-select and private info questions. In addition, select personal information, a matrix of choice and Net Promoter Score (NPS) which gives you an overall index of customer satisfaction.
ActiveTrail sets itself apart with easy-to-use robust editing programs. Begin by picking from among the most popular pre-made templates categorized by context and purpose, such as fresh technology product, restaurant promotion or holiday advertisement.
At this stage, half of this job has been performed for you. All you Have to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, pictures, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them in your own creations. Save blocks as a template for later use.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The utility of this service. Here are some of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration form to your site, which adds customers to the ActiveTrail recipient listing, ultimately increasing the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to discover, such as the number of contacts opening your mails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration form. Additionally, incorporate social networking cubes to your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another avenue for communicating subscribers. This is very important with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and similar to Establishing an email advertising campaign. There is added functionality to schedule the when you would like to send the SMS campaign, ensuring it reaches your clients at the most optimal time.
ActiveTrail offers a substantial variety of solutions for promotion Automation, making sure you engage with clients on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, such as a contact unsubscribing, a contact celebrating their birthday, a touch or clicking onto a hyperlink.
Every template is fully customizable, and you can create your own Automation completely from scratch. What Is Email Marketing
Every automation procedure has a start and end, but in between, pick As many or as little actions as required. You can do just about anything; for example, create an automation to send readers an email on their birthdays, then following a timed delay of your choice, yet another email may be sent that reminds contacts to get goods that they have in their own basket.
Several innovative functions Makes your life easier when importing data.
One of the very useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it easily lets you update existing contact information without needing to edit and find individual contacts.
Another Superb source for contact import direction is that the import Background section, which provides you an overview of imported contacts. From here, ascertain how many contacts were added, deleted, updated, and even how many errors there were throughout the importation procedure.
Errors rows and incorrect formatting are flagged up giving you the Chance to quickly fix the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dash features four large widgets for emailcontacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly since it consists of an Intuitive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever have to trawl through pages of choices searching for the proper action, which makes it suitable for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complicated and lively automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive layout enables you to plan your automation in such a manner so you know it.
Bunch of useful templates
The service includes email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, as always.
But the least tech-savvy user can use the software readily, Ensuring you won’t have to employ extra staff or spend time training your current workforce.
ActiveTrail Provides a transparent pricing tier where every single Performance can be found across every single tier. Users do not have to fret about not accessing key attributes for picking a more affordable price plan.
The pricing is based on the Amount of contacts the business wants to Contact, beginning at $500 for up to 500 contacts. What Is Email Marketing
The email and SMS packages have their own different pricing models. All these are one off payments where consumers receive a set amount of emails or SMS to ship to get a set price, which is beneficial for businesses looking to do just one email or SMS blast. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and massive companies.
This software solution melts the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of advanced solutions, like polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps boost psychological bonds with present and Prospective customers, which is important for company looking to construct their customer base and expand the reach of their own brand. With reduced costs and high usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.