Why Move With ActiveTrail What Is Marketing Automation Platform
ActiveTrail.com doesn’t require Any sort of marketing or tech expertise, as well as a first-time consumer can easily walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a good option if you’re looking to initiate a message campaign but you’re worried your mails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the mails and when, and enables you adjust accordingly, so that messages sent to your contacts move out in the right time of day when they’re most-likely to get opened. What Is Marketing Automation Platform
The platform also allows you to Heavily personalize the messages so they don’t come off as type letters or spam, and includes detailed reports and analysis in your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), helping you stay informed about the sort of personal interactions which are so important for a business enterprise. ActiveTrail.com offers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size companies, that are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services which manage multiple accounts, and searching for custom features for their needs.
Ecommerce businesses and internet stores.
Marketers that want to automate their client journeys.
Benefits and Disadvantages
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat limited Selection of available templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would suggest operating ad Campaigns exclusively by email nowadays, especially with virtually everybody carrying a intelligent phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
With ActiveTrail you can create Online surveys for your customers to give you feedback, helping you develop superior campaigns. It’s also good at integrating other applications in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to browse.
Setting up triggered mails is a Fantastic way to ensure automatic interaction with customers whenever they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up types are Easy to make and can be incorporated in numerous ways on your email and newsletters. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has employed a easy site builder. It allows you to easily export your contacts or enter them manually, and walks you through every procedure. When you hit “create an email” you get 5 options — routine email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your selection, Template heaps having an easily customizable box of options. Here you are able to upload pictures and create a gallery in your account that you readily pull pictures from later on. What Is Marketing Automation Platform
The shipping options are easy to Arrange according to contact lists that you can update at will. This allows you to make multiple variations of a targeted effort for multiple lists of people with various traits and interests, which you may track through ActiveTrail’s analytics system.
The same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there isn’t much variety, especially compared to website builder sites that provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of choices.
The platform allows you to save Your templates for later repeat usage. The templates range from blank or quite threadbare ones to more vibrant and lively demonstrations. You will find templates suited to makeup companies appearing to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and easy, even generic layouts, but every option is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries sent to ActiveTrail’s customer service agents were answered efficiently. A customer service query sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at the exact same time was answered 4 hours afterwards.
Irrespective of the Subject at hand, The customer support responses were kind, helpful, and asked for clarifications so that they could be of more assistance.
That said, in comparison to other tech Sites, ActiveTrail’s customer support may leave something to be desired. There’s no live chat window 24/7, 1-800 hotline to contact from the warmth of the moment.
ActiveTrail’s predictive delivery Is a great tool for determining when and how each and every contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You can test out what works with an initial campaign or two and use the system to personalize the messages to your customers.
Their autoresponder and occasion Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, holidays and the like. The tripping emails also give users a way to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited both to small boutique businesses with a small number of clients to contact, and large corporations that can scale to massive plans. The consumer has the leeway to decide which program works best for them.
The landing page creator is a Great way to create a distinctive promotional site for one-off events or sales, and with the website’s poll and polling tools, message recipients possess the means to weigh in about what works and doesn’t–and then integrate that data in future campaigns.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. What Is Marketing Automation Platform
Designing and publishing a survey is a simple and straightforward procedure. Select the query types and fill in the particulars. ActiveTrail takes care of everything else. You are able to integrate your polls into your automation workflows.
Pick between open-ended, solitary, multi-select and private info questions. Additionally, select private information, a matrix of selection and Net Promoter Score (NPS) which gives you a general indicator of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use powerful editing programs. Begin by picking from one of those well-designed pre-made templates categorized by purpose and context, such as fresh technology merchandise, restaurant promotion or vacation advertising.
At this phase, half of this work has been performed for you. All you Have to do is edit the text and images to fit your business.
Users can add pre-defined’blocks’ which are basically micro-templates Such as blocks of text, pictures, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them in your own creations. Save blocks as a template for later usage.
ActiveTrail has a comprehensive list of all integrations that greatly enhances The usefulness of the service. Here are some of the most common integrations:
· Twitter — Add an ActiveTrail registration form to your site, which adds users to the ActiveTrail recipient list, finally raising the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be tricky to find, such as the number of contacts opening your emails, their demographics or the proportion of contacts making a purchase.
· Facebook Lead Ads — Email contacts that have finished a Facebook registration form. In addition, integrate social networking cubes to your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, providing you Another avenue for communication subscribers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Setting up an email advertising campaign. There is added functionality to schedule the when you want to send the SMS effort, ensuring it reaches your customers at the most optimal time.
ActiveTrail Provides a Considerable number of options for marketing Automation, ensuring you engage with clients on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, like a contact unsubscribing, a contact celebrating their birthday, a touch or clicking on a link.
Every template is fully customizable, and you can create your personal Automation entirely from scratch. What Is Marketing Automation Platform
Every automation procedure has a start and end, but in between, pick As many or as few activities as required. You can do just about whatever; for example, create an automation to send subscribers an email in their birthdays, then following a timed delay of your choice, yet another email could be sent that reminds contacts to get products they have in their basket.
Several advanced functions Makes your life easier when importing data.
One of the very useful is that the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily lets you update existing contact information without having to find and edit individual contacts.
Another excellent resource for touch import direction is that the import History section, which provides you an overview of imported contacts. From here, ascertain how many contacts were inserted, deleted, updated, as well as how many mistakes there were throughout the importation process.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to quickly fix the issue.
Advantages of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all which are obviously segmented.
The editing interface is unexpectedly user-friendly as it consists of an Instinctive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you never have to trawl through pages of options searching for the appropriate action, making it appropriate for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complicated and lively automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive layout enables you to plan your automation in such a way so that you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, too.
But even the least tech-savvy user can use the software easily, Selecting you won’t need to hire extra staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing tier at which each single Functionality is available across every single tier. Users do not need to worry about not obtaining key features for choosing a more affordable price program.
The pricing is based on the Amount of contacts that the business wants to Contact, beginning at $7 for up to 500 contacts. What Is Marketing Automation Platform
The email and SMS bundles have their own independent pricing versions. These are one off payments where consumers receive a fixed quantity of mails or SMS to ship to get a set price, which is beneficial for companies seeking to perform a single email or SMS blast. For emails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and large companies.
This program solution knocks down the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of advanced solutions, like polls, landing pages, A/B testing and analytics.
Total, ActiveTrail helps foster psychological bonds with present and Prospective customers, which is very important to business seeking to construct their customer base and expand the reach of their brand. With low costs and higher usability, ActiveTrail is a great choice for marketing campaigns.
Click here to sign up for ActiveTrail today.