Why Move With ActiveTrail What Is The Best Marketing Automation Software
ActiveTrail.com doesn’t require Any kind of advertising or tech expertise, as well as a first-time consumer can walk through the dashboard and assemble messages on simple, elegant templates. ActiveTrail is a good option if you’re trying to initiate a message effort but you’re concerned your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and if, and helps you adjust accordingly, so that messages delivered to your contacts go out at the right time of day when they’re most-likely to get started. What Is The Best Marketing Automation Software
The platform also allows you to Heavily customize the messages so that they don’t come off as type letters or spam, and includes detailed reports and analysis in your own messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), helping you keep up with the sort of personal interactions that are so important for a business. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by choosing it for a test run.
Small and medium size companies, who are looking for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services which manage many accounts, and looking for custom features for their demands.
Ecommerce businesses and internet shops.
Marketers who wish to automate their client journeys.
Advantages and Disadvantages
Landing page builder
Effortless to use
Responsive customer support
Somewhat limited Selection of accessible templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign founder
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
No one would suggest operating ad Campaigns solely by email these days, particularly with virtually everyone carrying out a intelligent phone together at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with fast, immediate notes.
Together with ActiveTrail you can create Online surveys to your clients to give you feedback, assisting you to develop better campaigns. It is also effective at integrating different programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.
Setting up triggered emails is a Great way to guarantee automatic interaction with customers anytime they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up forms are Simple to create and can be incorporated in numerous ways in your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a easy website builder. It allows you to easily export your contacts enter them manually, and walks you through each procedure. When you hit “create an email” you receive 5 options — routine email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), along with RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, Template loads having an easily customizable box of alternatives. Here you are able to upload images and create a gallery on your account that you readily pull pictures from in the future. What Is The Best Marketing Automation Software
The sending alternatives are easy to Arrange based on contact lists that you can update at will. This permits you to make multiple variations of a targeted effort for numerous lists of individuals with various traits and interests, which you may monitor through ActiveTrail’s analytics system.
The Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there is not much variety, especially compared to website builder websites that offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Variety of choices.
The platform Permits You to save Your templates for later repeat usage. The templates range from blank or very threadbare ones into more vibrant and lively presentations. You will find templates suited for cosmetics companies appearing to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photos and easy, even generic designs, but each alternative is extremely customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no little thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer support agents were answered effectively. A customer support query sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the same period was also answered 4 hours later.
Irrespective of the Subject at hand, The customer support responses were kind, helpful, and asked for clarifications to ensure they are of more assistance.
Nevertheless, in comparison to other technology Websites, ActiveTrail’s customer service may leave something to be desired. There’s not any live chat window or 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive delivery Is a great tool for discovering when and how each contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with an initial campaign or two and then use the machine to customize the messages for your clients.
Their autoresponder and event Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, holidays and so on. The triggering emails also give customers a way to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique businesses that has a few of clients to contact, and massive corporations who can scale up to enormous plans. The consumer has the leeway to choose which plan works best for them.
The landing page creator is a Fantastic way to produce a distinctive promotional page to get one-off events or sales, and with the site’s poll and polling tools, message recipients have the means to weigh in about what works and does not –and then integrate that data in future attempts.
With ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. What Is The Best Marketing Automation Software
Designing and publishing a survey is a simple and straightforward procedure. Pick the question types and fill in the details. ActiveTrail manages everything else. You are able to incorporate your surveys in to your automation workflows.
Choose between open-ended, single, multi-select and private info questions. In addition, select private information, a matrix of selection and Net Promoter Score (NPS) that provides you an overall index of consumer satisfaction.
ActiveTrail sets itself apart using easy-to-use robust editing tools. Start by selecting from one of the well-designed pre-made templates categorized with purpose and context, such as new technology merchandise, restaurant advertising or vacation advertising.
At this phase, half of this work has been performed for you. All you Need to do is edit the text and images to suit your business.
Users can add pre-defined’blocks’ which are essentially micro-templates Like blocks of text, images, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of integrations that greatly enhances The utility of this service. Here are a Few of the most Frequent integrations:
· Twitter — Insert an ActiveTrail registration type to your site, which adds customers to the ActiveTrail recipient list, finally raising the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your client list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to find, such as the number of contacts opening your mails, their demographics or the percentage of contacts making a purchase.
· Facebook Lead Ads — Mail contacts which have finished a Facebook registration form. Additionally, integrate social network blocks into your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another route for communicating readers. This is very important with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and much like Establishing an email marketing campaign. There’s added functionality to program the when you want to send the SMS campaign, ensuring it reaches your customers at the most optimal time.
ActiveTrail offers a Considerable variety of solutions for marketing Automation, ensuring you engage with customers on a personal level, while also freeing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, such as a touch unsubscribing, a touch celebrating their birthday, either a contact or clicking on a hyperlink.
Each template is fully customizable, and you can create your own Automation entirely from scratch. What Is The Best Marketing Automation Software
Every automation process has a beginning and end, but in between, select As many or as few actions as required. You can do just about anything; for instance, make an automation to send subscribers an email in their birthdays, then after a timed delay of your choosing, another email could be sent which reminds contacts to get products that they have in their basket.
Several innovative functions Makes your life easier when importing data.
Among the most useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily enables you to upgrade existing contact information without having to find and edit individual contacts.
Another Superb resource for contact import direction is the import History section, which gives you a synopsis of imported contacts. From here, ascertain how many contacts were added, deleted, updated, as well as how many mistakes there were during the importation process.
Errors rows and wrong formatting are flagged up providing you the Opportunity to rapidly repair the issue.
Advantages of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dashboard features four large widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is unexpectedly user-friendly as it consists of an Intuitive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation process, and you never have to trawl through pages of choices searching for the appropriate action, which makes it appropriate for all those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complicated and dynamic automations without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive layout enables you to plan your automation in this manner so that you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails that Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, too.
However, even the least tech-savvy user can use the applications easily, Selecting you won’t need to hire additional staff or spend some time training your current workforce.
ActiveTrail offers a transparent pricing tier where every single Performance is available across each and every tier. Users do not need to fret about not obtaining key features for choosing a cheaper price plan.
The pricing is based on the number of contacts that the business wants to Contact, beginning at $500 for up to 500 contacts. What Is The Best Marketing Automation Software
The email and SMS bundles have their own different pricing models. These are one off payments where users get a set amount of emails or SMS to send for a set cost, which is beneficial for companies looking to do just one email or SMS blast. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large businesses.
This program solution melts the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of advanced solutions, like surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps foster emotional bonds with existing and Prospective customers, which is important for business looking to construct their client base and expand the range of their own brand. With reduced prices and high usability, ActiveTrail is a great selection for marketing campaigns.
Click here to sign up for ActiveTrail today.