Why Go With ActiveTrail Why Email Marketing Automation
ActiveTrail.com does not need Any sort of advertising or tech experience, and even a first-time user can easily walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a good option if you’re looking to initiate a message campaign but you’re concerned your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and when, and enables you adjust accordingly, so that messages delivered to your contacts go out at the time of day when they’re most-likely to get opened. Why Email Marketing Automation
The platform also allows you to Heavily personalize the messages so that they don’t come off as type letters or spam, and contains detailed reports and analysis on your own messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and so on ), helping you stay informed about the sort of personal interactions which are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by choosing it for a test run.
Small and medium size companies, who are searching for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that handle multiple accounts, and looking for custom features for their needs.
Ecommerce companies and online stores.
Marketers who wish to automate their customer travels.
Benefits and Cons
Landing webpage builder
Easy to use
Responsive customer service
Somewhat limited collection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer service
Compliant with junk regulations
More Reasons to Choose ActiveTrail
No one would suggest operating ad Campaigns exclusively by email nowadays, especially with virtually everyone carrying out a smart phone with them at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
Together with ActiveTrail you can make Online surveys for your clients to give you feedback, helping you develop better campaigns. It is also good at incorporating different programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to navigate.
Setting up triggered mails is a Great way to ensure automated interaction with clients anytime they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up types are Easy to create and can be integrated in multiple manners on your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has used a simple site builder. It allows you to easily export your contacts enter them manually, and walks you through each procedure. When you hit “create an email” you get 5 options — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), along with RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, a template loads having an easily customizable box of alternatives. Here you are able to upload pictures and make a gallery in your account that you easily pull images from in the future. Why Email Marketing Automation
The sending options are easy to Arrange according to contact lists that you can update at will. This allows you to create multiple variations of a targeted effort for numerous lists of people with various traits and interests, which you may track through ActiveTrail’s analytics system.
The same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much variety, especially compared to site builder websites that offer hundreds, even thousands of potential templates.
Nonetheless, there are a fair Variety of choices.
The platform allows you to save Your templates for after repeat use. The templates range from sterile or quite threadbare ones to more vibrant and lively presentations. You will find templates suited to cosmetics companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and simple, even generic designs, but every option is highly customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no little thing in regards to your business’s promotions. Queries delivered to ActiveTrail’s customer service representatives were answered efficiently. A customer service question sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at the same time was also answered 4 hours later.
Regardless of the Subject at hand, The client service answers were kind, helpful, and asked for clarifications to ensure they are of more assistance.
That said, in comparison to other technology Websites, ActiveTrail’s customer support may leave something to be wanted. There is no live chat window 24/7, 1-800 hotline to get from the heat of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for discovering when and how each and every contact reads emails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two and then use the machine to customize the messages to your customers.
Their autoresponder and occasion Mails take the brainwork out of keeping up with clients’ birthdays, anniversaries, holidays and so on. The triggering emails also give customers a way to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Plans are well-suited equally to small boutique business that has a few of clients to contact, and large corporations that can scale to enormous plans. The consumer has the leeway to choose which program works best for them.
The landing page founder is a Fantastic way to produce a special promotional site for one-off events or sales, and with the site’s poll and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then integrate that data from future campaigns.
With ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Why Email Marketing Automation
Designing and publishing a questionnaire is an easy and straightforward process. Pick the question types and fill in the details. ActiveTrail takes care of everything else. You are able to integrate your surveys in to your automation workflows.
Pick between open-ended, solitary, multi-select and private info questions. In addition, select personal info, a matrix of choice and Net Promoter Score (NPS) that provides you a general index of consumer satisfaction.
ActiveTrail sets itself apart with simple powerful editing tools. Start by picking from among the most popular pre-made templates categorized with purpose and context, such as new technology merchandise, restaurant promotion or holiday advertisement.
At this stage, half of this work has already been done for you. All you Need to do is edit the text and graphics to fit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, images, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of integrations that greatly enhances The utility of the service. Here are a Few of the most common integrations:
· Twitter — Add an ActiveTrail registration type into your site, which automatically adds customers to the ActiveTrail recipient list, finally increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be difficult to find, like the amount of contacts opening your mails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration form. Additionally, integrate social network blocks to your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, providing you Another avenue for communicating readers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Establishing an email advertising campaign. There’s added functionality to program the when you want to send the SMS effort, making sure it reaches your customers at the most optimal time.
ActiveTrail offers a substantial variety of solutions for promotion Automation, ensuring you engage with clients on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you may want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, either a touch or clicking onto a hyperlink.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Why Email Marketing Automation
Every automation procedure has a beginning and end, but in between, pick As many or as little actions as required. You can do just about whatever; for instance, create an automation to send subscribers an email in their birthdays, then following a timed delay of your choosing, yet another email could be sent that reminds contacts to get products that they have in their own basket.
Several innovative functions Makes your life simpler when importing data.
One of the most useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily enables you to update existing contact info without needing to find and edit individual contacts.
Another excellent resource for touch import direction is that the import History section, which provides you an overview of imported contacts. From here, ascertain how many contacts were inserted, updated, deleted, and even how many errors there were throughout the importation process.
Errors rows and wrong formatting are flagged up providing you the Chance to rapidly fix the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free, That Makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all of which are obviously segmented.
The editing interface is unexpectedly user-friendly as it consists of an Intuitive visual pipeline which designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you never have to trawl through pages of options searching for the proper action, which makes it appropriate for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complicated and dynamic automations without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your leisure. The non-restrictive layout allows you to organize your automation in this manner so that you know it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, too.
But even the least tech-savvy user can use the applications readily, Selecting you won’t have to employ additional staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing tier where every single Functionality can be found across each and every tier. Users don’t need to fret about not obtaining key features for picking a more affordable price plan.
The pricing depends upon the number of contacts that the Company wants to Contact, starting at $500 for up to 500 contacts. Why Email Marketing Automation
The email and SMS bundles have their own independent pricing models. All these are one off payments where consumers receive a set amount of mails or SMS to ship to get a set price, which is beneficial for businesses looking to perform a single email or SMS burst. For emails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and large businesses.
This software solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of more advanced solutions, like surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps foster psychological bonds with existing and Prospective customers, which is important for business seeking to build their customer base and expand the reach of their brand. With reduced costs and higher usability, ActiveTrail is a great choice for marketing campaigns.
Click here to sign up for ActiveTrail today.