Why Go With ActiveTrail Why Use Marketing Automation
ActiveTrail.com does not require Any kind of advertising or tech experience, as well as a first-time user can walk through the dashboard and construct messages on simple, elegant templates. ActiveTrail is a fantastic option if you’re trying to initiate a message campaign but you’re worried your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust so, so that messages sent to your contacts go out in the time of day when they’re most-likely to get started. Why Use Marketing Automation
The system also allows you to Heavily personalize the messages so they don’t come off as form letters or spam, and contains detailed reports and analysis in your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), helping you stay informed about the sort of personal interactions that are so important for a business enterprise. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by choosing it for a test run.
Small and medium size businesses, that are searching for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that manage multiple accounts, and searching for custom features for their demands.
Ecommerce businesses and online stores.
Marketers that wish to automate their customer journeys.
Advantages and Cons
Landing webpage builder
Easy to use
Responsive customer support
Somewhat limited Selection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Choose ActiveTrail
Nobody would suggest working ad Campaigns exclusively by email these days, particularly with virtually everyone carrying a intelligent phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
Together with ActiveTrail you can create Online surveys to your clients to give you feedback, assisting you to develop better campaigns. It’s also good at incorporating different applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to browse.
Setting up triggered mails is a Fantastic way to ensure automated interaction with clients anytime they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up types are Simple to create and can be integrated in multiple ways in your newsletters and email. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a simple website builder. It enables you to easily export your contacts enter them manually, and walks you through every process. When you hit on”make an email” you get 5 choices — regular email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the person automatically on particular dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your selection, Template loads having an easily customizable box of options. Here you are able to upload images and create a gallery on your account which you easily pull pictures from later on. Why Use Marketing Automation
The sending options are easy to Arrange according to contact lists that you can update at will. This permits you to make many variations of a targeted effort for numerous lists of people with different traits and interests, which you may track through ActiveTrail’s analytics system.
The Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there is not much variety, especially not compared to site builder websites that provide hundreds, even thousands of potential templates.
Nonetheless, there are a fair Variety of options.
The platform allows you to save Your templates for later repeat use. The templates include blank or very threadbare ones to more colorful and dynamic demonstrations. You will find templates suited to makeup companies appearing to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and easy, even generic layouts, but each alternative is highly customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer support representatives were answered effectively. A customer support question sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the exact same time was also answered 4 hours later.
Regardless of the topic at hand, The customer service answers were kind, helpful, and asked for clarifications so that they are of more help.
Nevertheless, compared to other tech Sites, ActiveTrail’s customer service may leave something to be wanted. There is not any live chat window 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive delivery Is a great tool for discovering when and how each contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with an initial campaign or two, and use the system to customize the messages to your clients.
Their autoresponder and occasion Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, holidays and the like. The tripping emails also give customers a means to reach out to clients if/when they decide to go out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique businesses that has a few of clients to contact, and large corporations that can scale up to massive plans. The consumer has the leeway to choose which program works best for them.
The landing page creator is a Fantastic way to produce a special promotional site to get one-off events or sales, and with the site’s poll and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then incorporate that data from future campaigns.
Together with ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Why Use Marketing Automation
Designing and publishing a questionnaire is an easy and straightforward process. Pick the question types and fill in the details. ActiveTrail manages everything else. You are able to incorporate your surveys into your automation workflows.
Pick between open-ended, solitary, multi-select and personal info questions. In addition, select private info, a matrix of choice and Net Promoter Score (NPS) that gives you a general index of customer satisfaction.
ActiveTrail sets itself apart with easy-to-use powerful editing tools. Begin by picking from among the well-designed pre-made templates categorized by context and purpose, such as fresh tech product, restaurant advertising or holiday advertising.
At this phase, half of the work has been done for you. All you Have to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, pictures, sign-up forms, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them into your creations. Save blocks as a template for later use.
ActiveTrail has an exhaustive list of integrations that significantly enhances The usefulness of the ceremony. Here are a Few of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration type to your site, which automatically adds users to the ActiveTrail recipient listing, ultimately increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to discover, such as the number of contacts opening your emails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration form. In addition, incorporate social network blocks to your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another avenue for communicating subscribers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Setting up an email advertising campaign. There is the added functionality to schedule the when you want to send the SMS effort, ensuring it reaches your clients at the best time.
ActiveTrail Provides a Considerable variety of solutions for marketing Automation, making sure you engage with clients on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, like a touch unsubscribing, a contact celebrating their birthday, a contact or clicking on a link.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Why Use Marketing Automation
Every automation process has a start and end, but in between, select As many or as little activities as required. You can do just about whatever; for instance, make an automation to send readers an email in their birthdays, then after a timed delay of your choosing, another email may be sent that reminds contacts to get products that they have in their basket.
Several innovative functions Makes your life easier when importing data.
Among the very useful is that the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it easily enables you to upgrade existing contact info without having to edit and find individual contacts.
Another excellent resource for contact import direction is that the import Background section, which gives you a synopsis of all imported contacts. From here, ascertain how many contacts were added, updated, deleted, and even how many errors there were during the importation process.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to quickly repair the issue.
Benefits of ActiveTrail
The interface is simple and clutter free That Makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly as it comprises of an Intuitive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever need to trawl through pages of options looking for the appropriate action, making it suitable for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately which means you create complicated and dynamic automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your leisure. The non-restrictive layout enables you to plan your automation in such a way so that you know it.
Bunch of useful templates
The service comes with email templates for emails and newsletters that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a few clicks.
No technical knowledge needed
Users do not need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, as always.
However, the least tech-savvy user can use the applications readily, Selecting you won’t need to employ extra staff or spend some time training your existing workforce.
ActiveTrail offers a transparent pricing grade at which every single Functionality is available across every single tier. Users don’t need to worry about not accessing key attributes for picking a more affordable price plan.
The pricing depends upon the Amount of contacts the business wants to Contact, starting at $500 for up to 500 contacts. Why Use Marketing Automation
The email and SMS packages have their own different pricing versions. These are one off payments where users receive a fixed quantity of emails or SMS to send to get a set cost, which is beneficial for businesses seeking to do a single email or SMS burst. For emails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive businesses.
This program solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of more advanced solutions, such as polls, landing pages, A/B testing and analytics.
Total, ActiveTrail helps foster emotional bonds with present and Prospective clients, which is very important to company looking to build their customer base and expand the range of their own brand. With reduced costs and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.