Why Go With ActiveTrail WordPress Email Marketing Automation Plugin
ActiveTrail.com does not require Any sort of advertising or tech expertise, and even a first-time consumer can walk through the dashboard and assemble messages on simple, elegant templates. ActiveTrail is a fantastic option if you’re trying to start a message campaign but you’re worried your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and when, and enables you adjust so, so that messages sent to your contacts go out in the right time of day when they are most-likely to get opened. WordPress Email Marketing Automation Plugin
The platform also allows you to Heavily personalize the messages so that they don’t come off as form letters or spam, and includes detailed reports and analytics in your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), helping you stay informed about the sort of personal interactions which are so important for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size companies, that are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which manage many accounts, and searching for custom features for their demands.
Ecommerce companies and online stores.
Marketers who wish to automate their customer travels.
Benefits and Cons
Landing page builder
Easy to use
Responsive customer support
Somewhat limited Selection of available templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
No one would suggest working ad Campaigns exclusively by email these days, particularly with virtually everybody carrying a intelligent phone with them at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, immediate notes.
Together with ActiveTrail you can create Online surveys to your customers to give you feedback, assisting you to develop superior campaigns. It is also effective at integrating other programs into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered emails is a Fantastic way to ensure automated interaction with clients whenever they leave a message listing, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Simple to create and can be incorporated in multiple manners in your newsletters and email. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a easy website builder. It enables you to easily export your contacts or enter them manually, and walks you through each process. When you hit on”make an email” you receive 5 choices — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), along with RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, Template heaps with an easily customizable box of alternatives. Here you are able to upload pictures and make a gallery on your account that you easily pull images from in the future. WordPress Email Marketing Automation Plugin
The shipping alternatives are easy to Arrange according to contact lists that you can update at will. This allows you to create multiple variations of a targeted effort for multiple lists of individuals with various traits and interests, which you may monitor through ActiveTrail’s analytics program.
The Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there isn’t much variety, especially not compared to website builder sites that provide hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of choices.
The platform Permits You to save Your templates for after repeat use. The templates range from sterile or quite threadbare ones to more vibrant and dynamic presentations. You will find templates suited for cosmetics companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and easy, even generic designs, but every option is highly customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no small thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer service agents were answered effectively. A customer support query sent via the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at the exact same period was answered 4 hours afterwards.
Regardless of the topic at hand, The customer service responses were kind, helpful, and asked for clarifications so that they could be of more assistance.
Nevertheless, compared to other tech Websites, ActiveTrail’s customer service might leave something to be wanted. There is no live chat window or 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive Shipping Is a great tool for discovering when and how each and every contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two and then use the machine to customize the messages for your clients.
Their autoresponder and event Mails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and so on. The tripping emails also give customers a way to reach out to clients if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique businesses with a few of customers to contact, and large corporations who can scale to enormous plans. The user has the leeway to choose which plan works best for them.
The landing page creator is a Fantastic way to create a distinctive promotional site to get one-off events or revenue, and with the website’s poll and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then integrate that data from future campaigns.
Together with ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their needs better. WordPress Email Marketing Automation Plugin
Designing and publishing a survey is a simple and straightforward process. Select the question types and fill in the particulars. ActiveTrail takes care of everything else. You are able to integrate your polls in to your automation workflows.
Choose between open-ended, single, multi-select and personal info questions. Additionally, select private information, a matrix of choice and Net Promoter Score (NPS) which gives you an overall indicator of consumer satisfaction.
ActiveTrail sets itself apart using simple powerful editing tools. Begin by selecting from one of the most popular pre-made templates categorized by context and purpose, such as fresh tech product, restaurant promotion or holiday advertising.
At this stage, half of the job has been performed for you. All you Need to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, pictures, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your creations. Save blocks as a template for later usage.
ActiveTrail has a comprehensive list of all integrations that significantly enhances The usefulness of the service. Here are a Few of the most Frequent integrations:
· WordPress — Add an ActiveTrail registration type into your blog, which adds users to the ActiveTrail recipient list, ultimately raising the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your customer list, providing you with easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be tricky to find, like the amount of contacts opening your emails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration type. Additionally, integrate social network blocks into your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, providing you Another route for communication readers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email marketing campaign. There’s added functionality to schedule the when you want to send the SMS campaign, making sure it reaches your customers at the most optimal time.
ActiveTrail offers a Considerable number of options for marketing Automation, making sure you engage with customers on a personal level, while also preventing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Activates you might want to send an email for, such as a touch unsubscribing, a touch celebrating their birthday, either a touch or clicking on a hyperlink.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. WordPress Email Marketing Automation Plugin
Every automation procedure has a beginning and end, but in between, select As many or as few activities as required. You can do just about whatever; for instance, create an automation to send readers an email in their birthdays, then after a timed delay of your choice, yet another email could be sent which reminds contacts to get goods that they have in their own basket.
Several innovative functions Makes your life simpler when importing data.
Among the most useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily enables you to upgrade existing contact information without having to edit and find individual contacts.
Another Superb resource for touch import direction is the import Background section, which gives you a synopsis of all imported contacts. From here, determine how many contacts were added, updated, deleted, and even how many errors there were throughout the importation procedure.
Errors rows and incorrect formatting are flagged up giving you the Chance to quickly repair the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly since it comprises of an Intuitive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever have to trawl through pages of options searching for the proper action, making it suitable for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complicated and dynamic automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive layout allows you to organize your automation in such a way so that you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge needed
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, too.
However, the least tech-savvy user can use the software readily, Selecting you won’t need to employ extra staff or spend time training your current workforce.
ActiveTrail offers a transparent pricing tier where each single Performance can be found across each and every tier. Users do not need to worry about not obtaining key features for choosing a more affordable price plan.
The pricing depends upon the Amount of contacts the business wants to Contact, beginning at $500 for up to 500 contacts. WordPress Email Marketing Automation Plugin
The email and SMS bundles have their own different pricing versions. All these are one off payments where consumers get a fixed quantity of emails or SMS to send to get a set cost, which is beneficial for companies looking to do just one email or SMS blast. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large companies.
This software solution knocks down the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. Additionally, make use of advanced solutions, such as polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster psychological bonds with existing and Prospective customers, which is important for company looking to build their client base and expand the range of their brand. With reduced prices and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.